William Optics

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.




New Products For December

CAMELBAK CHUTE VACUUM INSULATED SS 20oz Jet
CAMELBAK CHUTE VACUUM INSULATED SS 20oz Jet

Retail Price: R555.00
You save: R90.00  (16%)
Our Price: R465.00
CAMELBAK CHUTE VACUUM INSULATED SS 20oz Lime
CAMELBAK CHUTE VACUUM INSULATED SS 20oz Lime

Retail Price: R555.00
You save: R90.00  (16%)
Our Price: R465.00
CAMELBAK CHUTE VACUUM INSULATED SS 20oz Brick
CAMELBAK CHUTE VACUUM INSULATED SS 20oz Brick

Retail Price: R555.00
You save: R90.00  (16%)
Our Price: R465.00
CAMELBAK CHUTE VACUUM INSULATED SS 20oz White
CAMELBAK CHUTE VACUUM INSULATED SS 20oz White

Retail Price: R555.00
You save: R90.00  (16%)
Our Price: R465.00
CAMELBAK CHUTE VACUUM INSULATED SS 20oz Pacific
CAMELBAK CHUTE VACUUM INSULATED SS 20oz Pacific

Retail Price: R555.00
You save: R90.00  (16%)
Our Price: R465.00
CAMELBAK CHUTE VACUUM INSULATED SS 40oz Evergreen
CAMELBAK CHUTE VACUUM INSULATED SS 40oz Evergreen

Retail Price: R690.00
You save: R110.00  (16%)
Our Price: R580.00
CAMELBAK CHUTE VACUUM INSULATED SS 40oz White
CAMELBAK CHUTE VACUUM INSULATED SS 40oz White

Retail Price: R690.00
You save: R110.00  (16%)
Our Price: R580.00
CAMELBAK KICKBAK 20oz Stainless
CAMELBAK KICKBAK 20oz Stainless

Retail Price: R490.00
You save: R75.00  (15%)
Our Price: R415.00
CAMELBAK KICKBAK 20oz Obsidian
CAMELBAK KICKBAK 20oz Obsidian

Retail Price: R490.00
You save: R75.00  (15%)
Our Price: R415.00
CAMELBAK KICKBAK 20oz Atlantic
CAMELBAK KICKBAK 20oz Atlantic

Retail Price: R490.00
You save: R75.00  (15%)
Our Price: R415.00
CAMELBAK KICKBAK 30oz Stainless
CAMELBAK KICKBAK 30oz Stainless

Retail Price: R640.00
You save: R105.00  (16%)
Our Price: R535.00
CAMELBAK KICKBAK 30oz Obsidian
CAMELBAK KICKBAK 30oz Obsidian

Retail Price: R640.00
You save: R105.00  (16%)
Our Price: R535.00
CAMELBAK KICKBAK 30oz Glacier
CAMELBAK KICKBAK 30oz Glacier

Retail Price: R640.00
You save: R105.00  (16%)
Our Price: R535.00
CAMELBAK KICKBAK 30oz Electric
CAMELBAK KICKBAK 30oz Electric

Retail Price: R640.00
You save: R105.00  (16%)
Our Price: R535.00
CAMELBAK FORGE DIVIDE 16oz Onyx
CAMELBAK FORGE DIVIDE 16oz Onyx

Retail Price: R345.00
You save: R55.00  (16%)
Our Price: R290.00
CAMELBAK FORGE DIVIDE 16oz Green Apple
CAMELBAK FORGE DIVIDE 16oz Green Apple

Retail Price: R345.00
You save: R55.00  (16%)
Our Price: R290.00
CAMELBAK FORGE DIVIDE 16oz Jazzberry Jam
CAMELBAK FORGE DIVIDE 16oz Jazzberry Jam

Retail Price: R345.00
You save: R55.00  (16%)
Our Price: R290.00
CAMELBAK FORGE DIVIDE 16oz Blue Lagoon
CAMELBAK FORGE DIVIDE 16oz Blue Lagoon

Retail Price: R345.00
You save: R55.00  (16%)
Our Price: R290.00
TRIGON BOTTLE CAGE CARBON BC03
TRIGON BOTTLE CAGE CARBON BC03

Retail Price: R365.00
You save: R60.00  (16%)
Our Price: R305.00
TRIGON BOTTLE CAGE CARBON BC01A
TRIGON BOTTLE CAGE CARBON BC01A

Retail Price: R345.00
You save: R55.00  (16%)
Our Price: R290.00
2018 CAMELBAK HYDROBAK 1.5l Carve Blue/Black
2018 CAMELBAK HYDROBAK 1.5l Carve Blue/Black

Retail Price: R865.00
You save: R140.00  (16%)
Our Price: R725.00
2018 CAMELBAK HYDROBAK 1.5l Racing Red/Silver
2018 CAMELBAK HYDROBAK 1.5l Racing Red/Silver

Retail Price: R865.00
You save: R140.00  (16%)
Our Price: R725.00
2018 CAMELBAK HYDROBAK 1.5l Lime Punch/Silver
2018 CAMELBAK HYDROBAK 1.5l Lime Punch/Silver

Retail Price: R865.00
You save: R140.00  (16%)
Our Price: R725.00
2018 CAMELBAK ROGUE 2.5l Carve Blue/Black
2018 CAMELBAK ROGUE 2.5l Carve Blue/Black

Retail Price: R1,150.00
You save: R185.00  (16%)
Our Price: R965.00

Featured Products

Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,335.00
You save: R4,510.00  (29%)
Our Price: R10,825.00
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00

Monthly Specials For December

Leupold VX-2 4-12x50mm Silver Duplex Riflescope 110813
Leupold VX-2 4-12x50mm Silver Duplex Riflescope 110813
R8,775.00  R7,255.00
Save: R1,520.00 off
Leupold VX-R 4-12x40mm Firedot Duplex Riflescope 111238
Leupold VX-R 4-12x40mm Firedot Duplex Riflescope 111238
R10,980.00  R9,080.00
Save: R1,900.00 off
Leupold VX-2 4-12x50mm Matte LR-Duplex Riflescope 110812
Leupold VX-2 4-12x50mm Matte LR-Duplex Riflescope 110812
R9,950.00  R8,230.00
Save: R1,720.00 off
Leupold VX-1 3-9x50mm Matte LR-Duplex Riflescope 113884
Leupold VX-1 3-9x50mm Matte LR-Duplex Riflescope 113884
R7,240.00  R5,985.00
Save: R1,255.00 off
Leupold VX-1 2-7x33mm Matte Duplex Riflescope 113863
Leupold VX-1 2-7x33mm Matte Duplex Riflescope 113863
R3,990.00  R3,300.00
Save: R690.00 off
Leupold VX-6 2-12x42 CDS Matte Boone+Crocket Riflescope 111978
Leupold VX-6 2-12x42 CDS Matte Boone+Crocket Riflescope 111978
R17,775.00  R14,700.00
Save: R3,075.00 off
Leupold Patrol VX-R 3-9x40 Patrol Firedot TMR Riflescope 113771
Leupold Patrol VX-R 3-9x40 Patrol Firedot TMR Riflescope 113771
R9,395.00  R7,770.00
Save: R1,625.00 off
Leupold VX-1 3-9x50mm Gloss Duplex Riflescope 113881
Leupold VX-1 3-9x50mm Gloss Duplex Riflescope 113881
R3,825.00  R3,160.00
Save: R665.00 off
Leupold VX-2 2-7x33mm LR-Duplex Riflescope 110795
Leupold VX-2 2-7x33mm LR-Duplex Riflescope 110795
R5,175.00  R4,280.00
Save: R895.00 off
Leupold VX6 2-12x42mm CDS Matte Illum Duplex Riflescope 111979
Leupold VX6 2-12x42mm CDS Matte Illum Duplex Riflescope 111979
R18,525.00  R15,320.00
Save: R3,205.00 off
Leupold VX-6 2-12x42 CDS Matte Duplex Riflescope 111977
Leupold VX-6 2-12x42 CDS Matte Duplex Riflescope 111977

Retail Price: R16,295.00
You save: R0.00  (0%)
Our Price: R16,295.00  R13,475.00
Save: R2,820.00 off
Leupold VX-6 3-18x50mm S/Focus CDS Illum Duplex R/Scope 115007
Leupold VX-6 3-18x50mm S/Focus CDS Illum Duplex R/Scope 115007
R21,045.00  R17,400.00
Save: R3,645.00 off
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