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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For June

Boker 02MB565 Magnum Giant Bowie
Boker 02MB565 Magnum Giant Bowie

Retail Price: R1,332.08
You save: R332.08  (25%)
Our Price: R1,000.00
Boker 01MB318 Magnum Jewel
Boker 01MB318 Magnum Jewel

Retail Price: R402.50
You save: R97.50  (24%)
Our Price: R305.00
Boker 01FX115 Fox Knives Dragotac BB Grey
Boker 01FX115 Fox Knives Dragotac BB Grey

Retail Price: R1,679.00
You save: R419.00  (25%)
Our Price: R1,260.00
Böker 01BO600 Plus Nano Black
Böker 01BO600 Plus Nano Black

Retail Price: R1,387.67
You save: R347.67  (25%)
Our Price: R1,040.00
Boker 01BO782 Plus Urban Trapper Petite G10
Boker 01BO782 Plus Urban Trapper Petite G10

Retail Price: R2,223.33
You save: R553.33  (25%)
Our Price: R1,670.00
Zartek Wireless Intercom Portable Handset With Charger
Zartek Wireless Intercom Portable Handset With Charger

Retail Price: R1,570.00
You save: R390.00  (25%)
Our Price: R1,180.00
Boker 02BO321 Plus SFB Neck
Boker 02BO321 Plus SFB Neck

Retail Price: R705.33
You save: R175.33  (25%)
Our Price: R530.00
Zartek Wireless Intercom Fixed Handset With External Antenna
Zartek Wireless Intercom Fixed Handset With External Antenna

Retail Price: R1,880.00
You save: R470.00  (25%)
Our Price: R1,410.00
Zartek Two Button Wireless Intercom Gate Station
Zartek Two Button Wireless Intercom Gate Station

Retail Price: R2,875.00
You save: R720.00  (25%)
Our Price: R2,155.00
Zartek UV Flashlight Scorpion Detection 21 LED Aluminium
Zartek UV Flashlight Scorpion Detection 21 LED Aluminium

Retail Price: R170.00
You save: R40.00  (24%)
Our Price: R130.00
09BO097 IPlus TTP Tactical Tablet Pen
09BO097 IPlus TTP Tactical Tablet Pen

Retail Price: R634.42
You save: R159.42  (25%)
Our Price: R475.00
Zartek Mega Bright Spotlight 2 x XHP50 LED 2200lm Rechargeable - Red Lens
Zartek Mega Bright Spotlight 2 x XHP50 LED 2200lm Rechargeable - Red Lens

Retail Price: R1,630.00
You save: R405.00  (25%)
Our Price: R1,225.00
Zartek Mega Bright Spotlight 2 x XHP50 LED 2200lm Rechargeable - Flood Diffuser Lens
Zartek Mega Bright Spotlight 2 x XHP50 LED 2200lm Rechargeable - Flood Diffuser Lens

Retail Price: R1,630.00
You save: R405.00  (25%)
Our Price: R1,225.00
Zartek EX Mega Bright Spotlight XHP50 LED 1200lm Rechargeable Red Lens
Zartek EX Mega Bright Spotlight XHP50 LED 1200lm Rechargeable Red Lens

Retail Price: R1,150.00
You save: R285.00  (25%)
Our Price: R865.00
Zartek LED Aluminium Torch 100 Lumen Zoom
Zartek LED Aluminium Torch 100 Lumen Zoom

Retail Price: R170.00
You save: R40.00  (24%)
Our Price: R130.00
Zartek Vehicle LED Floodlight 900lm Magnetic Mount
Zartek Vehicle LED Floodlight 900lm Magnetic Mount

Retail Price: R709.92
You save: R174.92  (25%)
Our Price: R535.00
Zartek Headlamp LED 500lm USB Cable Rechargeable
Zartek Headlamp LED 500lm USB Cable Rechargeable

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Zartek Zofa Air Inflatable Sofa
Zartek Zofa Air Inflatable Sofa

Retail Price: R745.00
You save: R185.00  (25%)
Our Price: R560.00
Garmin Vaf453s-Mascarene Plateau & Madagascar Cartography
Garmin Vaf453s-Mascarene Plateau & Madagascar Cartography

Retail Price: R4,264.58
You save: R1,066.58  (25%)
Our Price: R3,198.00
Garmin VEU722l - Europe Atlantic Coast - New
Garmin VEU722l - Europe Atlantic Coast - New

Retail Price: R8,002.08
You save: R2,001.08  (25%)
Our Price: R6,001.00
Zartek LED Worklight 170lm - With Torch 60lm - Rechargeable
Zartek LED Worklight 170lm - With Torch 60lm - Rechargeable

Retail Price: R320.00
You save: R80.00  (25%)
Our Price: R240.00
Zartek Worklight 10 Watt LED 1100 Lumen Rechargeable Via USB
Zartek Worklight 10 Watt LED 1100 Lumen Rechargeable Via USB

Retail Price: R1,190.00
You save: R300.00  (25%)
Our Price: R890.00
Garmin VEU723l - Southern Europe
Garmin VEU723l - Southern Europe

Retail Price: R8,002.08
You save: R2,001.08  (25%)
Our Price: R6,001.00
Garmin Quatix 5, GPS Watch
Garmin Quatix 5, GPS Watch

Retail Price: R12,322.25
You save: R4,286.25  (35%)
Our Price: R8,036.00

Featured Products

Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
R8,615.00  R6,615.00
Save: R2,000.00 off
RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R600.22
You save: R151.32  (25%)
Our Price: R448.90

Monthly Specials For June

Bushnell Rimfire 6-18x40, 3 Bdc Turrets, Side Focus
Bushnell Rimfire 6-18x40, 3 Bdc Turrets, Side Focus

Retail Price: R4,220.01
You save: R0.01  (0%)
Our Price: R4,220.00  R2,720.00
Save: R1,500.00 off
Bushnell Phantom GPS Golf Red
Bushnell Phantom GPS Golf Red
R2,320.00  R1,495.00
Save: R825.00 off
Bushnell Neo Ghost Golf GPS Black
Bushnell Neo Ghost Golf GPS Black

Retail Price: R2,650.00
You save: R0.00  (0%)
Our Price: R2,650.00  R1,705.00
Save: R945.00 off
Bushnell Trophy Xtreme Green 8x56 Binocular
Bushnell Trophy Xtreme Green 8x56 Binocular

Retail Price: R7,040.00
You save: R0.00  (0%)
Our Price: R7,040.00  R4,535.00
Save: R2,505.00 off
Hoppes Boresnake Viper .22 Cal Rifle Cleaner
Hoppes Boresnake Viper .22 Cal Rifle Cleaner

Retail Price: R580.00
You save: R0.00  (0%)
Our Price: R580.00  R370.00
Save: R210.00 off
Hoppes Boresnake 180/9mm/38/357 Pistol/Rifle
Hoppes Boresnake 180/9mm/38/357 Pistol/Rifle

Retail Price: R490.00
You save: R0.00  (0%)
Our Price: R490.00  R320.00
Save: R170.00 off
Bushnell Universal Binocular Tripod Adapter
Bushnell Universal Binocular Tripod Adapter
R520.00  R335.00
Save: R185.00 off
Butler Creek Comfort Stretch Sling Rifle Mobu
Butler Creek Comfort Stretch Sling Rifle Mobu
R660.00  R420.00
Save: R240.00 off
Bushnell H2O 7x50mm Binoculars 157050
Bushnell H2O 7x50mm Binoculars 157050
R3,420.00  R2,200.00
Save: R1,220.00 off
Bushnell 150142 H20 10x42 + Bushnell 132516 Powerview 10x25
Bushnell 150142 H20 10x42 + Bushnell 132516 Powerview 10x25
R4,020.00  R2,595.00
Save: R1,425.00 off
Bushnell Falcon 10x50 + Bushnell Binocular Shoulder Harness
Bushnell Falcon 10x50 + Bushnell Binocular Shoulder Harness

Retail Price: R2,010.00
You save: R0.00  (0%)
Our Price: R2,010.00  R1,300.00
Save: R710.00 off

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