Wenger

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For February

Vortex Impact 850 YD (850 YD Range) Rangefinder
Vortex Impact 850 YD (850 YD Range) Rangefinder

Retail Price: R7,029.99
You save: R1,754.99  (25%)
Our Price: R5,275.00
Vortex Fury 10X42 Binocular Rangefinder LRF
Vortex Fury 10X42 Binocular Rangefinder LRF

Retail Price: R38,000.00
You save: R9,500.00  (25%)
Our Price: R28,500.00
Vortex Razor 27-60 X 85 HD Spotting Scope
Vortex Razor 27-60 X 85 HD Spotting Scope

Retail Price: R47,499.99
You save: R11,874.99  (25%)
Our Price: R35,625.00
Vortex Razor 22-48X65 HD Spotting Scope
Vortex Razor 22-48X65 HD Spotting Scope

Retail Price: R36,099.99
You save: R9,024.99  (25%)
Our Price: R27,075.00
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm

Retail Price: R8,360.00
You save: R2,090.00  (25%)
Our Price: R6,270.00
Vortex Summit SS-P Tripod
Vortex Summit SS-P Tripod

Retail Price: R5,700.00
You save: R1,425.00  (25%)
Our Price: R4,275.00
Vortex HC-2 High Country Tripod
Vortex HC-2 High Country Tripod

Retail Price: R3,039.99
You save: R759.99  (25%)
Our Price: R2,280.00
A-Tec .30-M15X1 Hertz 119 (Vn00600)
A-Tec .30-M15X1 Hertz 119 (Vn00600)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-M14X1 Hertz 119 (Vn00589)
A-Tec .30-M14X1 Hertz 119 (Vn00589)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-M18X1 Hertz 119 (Vn00644)
A-Tec .30-M18X1 Hertz 119 (Vn00644)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec .223-M14X1 Hertz 119 (Vn00621)
A-Tec .223-M14X1 Hertz 119 (Vn00621)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .223-M18X1 Hertz 119 (Vn00784)
A-Tec .223-M18X1 Hertz 119 (Vn00784)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .338-M14X1 Hertz 119 (Vn00631)
A-Tec .338-M14X1 Hertz 119 (Vn00631)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .338-M15X1 Hertz 119 (Vn00638)
A-Tec .338-M15X1 Hertz 119 (Vn00638)

Retail Price: R5,225.00
You save: R1,785.00  (34%)
Our Price: R3,440.00
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .223-M13X1 Hertz 119 (Vn00729)
A-Tec .223-M13X1 Hertz 119 (Vn00729)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec 6.5mm-M16X1 Hertz 150 (Vn00918)
A-Tec 6.5mm-M16X1 Hertz 150 (Vn00918)

Retail Price: R6,365.00
You save: R1,590.00  (25%)
Our Price: R4,775.00
A-Tec .30-M14X1 Hertz 150 (Vn00585)
A-Tec .30-M14X1 Hertz 150 (Vn00585)

Retail Price: R6,365.00
You save: R1,590.00  (25%)
Our Price: R4,775.00
A-Tec .30-M15X1 Hertz 150 (Vn00598)
A-Tec .30-M15X1 Hertz 150 (Vn00598)

Retail Price: R5,890.00
You save: R1,470.00  (25%)
Our Price: R4,420.00
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MOA Riflescope
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MOA Riflescope

Retail Price: R30,399.99
You save: R7,599.99  (25%)
Our Price: R22,800.00
Pod X Rechargeable Super Flare Light White
Pod X Rechargeable Super Flare Light White

Retail Price: R549.99
You save: R136.99  (25%)
Our Price: R413.00
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MRAD Riflescope
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MRAD Riflescope

Retail Price: R30,399.99
You save: R7,599.99  (25%)
Our Price: R22,800.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,335.00
You save: R4,510.00  (29%)
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Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
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Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
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Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
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Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
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Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For February

Primos 2 Point Gun Rest
Primos 2 Point Gun Rest
R880.00  R620.00
Save: R260.00 off
Tasco 10x25 Essentials Porro Hanging Box
Tasco 10x25 Essentials Porro Hanging Box
R685.00  R515.00
Save: R170.00 off
Butler Creek Comfort Stretch Sling Rifle Brown (80015)
Butler Creek Comfort Stretch Sling Rifle Brown (80015)
R660.00  R465.00
Save: R195.00 off
Butler Creek Rifle Sling Black
Butler Creek Rifle Sling Black
R640.00  R450.00
Save: R190.00 off
Hoppes Boresnake Viper .12 GA Shotgun Cleaner
Hoppes Boresnake Viper .12 GA Shotgun Cleaner
R630.00  R440.00
Save: R190.00 off
Butler Creek Easy Rider Stretch Rifle Sling Black (CN)
Butler Creek Easy Rider Stretch Rifle Sling Black (CN)
R570.00  R400.00
Save: R170.00 off
Butler Creek Easy Rider Rifle Sling Mossy Oak
Butler Creek Easy Rider Rifle Sling Mossy Oak
R570.00  R400.00
Save: R170.00 off
Butler Creek Easy Rider Rifle Sling Realtree
Butler Creek Easy Rider Rifle Sling Realtree
R570.00  R400.00
Save: R170.00 off
H510AK-442RE Pink (Kids Ear Muff)
H510AK-442RE Pink (Kids Ear Muff)
R535.00  R375.00
Save: R160.00 off
Bushnell Powerview 10x25 Binoculars 132516
Bushnell Powerview 10x25 Binoculars 132516
R525.00  R375.00
Save: R150.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off

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