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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



SUPALED PORTABLE USB LIGHT 40L - BLUE


SUPALED PORTABLE USB LIGHT 40L - BLUE

Retail Price: R40.00
You save: R10.00  (25%)
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SUPALED PORTABLE USB LIGHT 40L - GREEN


SUPALED PORTABLE USB LIGHT 40L - GREEN

Retail Price: R40.00
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SUPALED PORTABLE USB LIGHT 40L - ORANGE


SUPALED PORTABLE USB LIGHT 40L - ORANGE

Retail Price: R40.00
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SUPALED PORTABLE USB LIGHT 40L - PINK


SUPALED PORTABLE USB LIGHT 40L - PINK

Retail Price: R40.00
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SUPALED PORTABLE USB LIGHT 40L - WHITE


SUPALED PORTABLE USB LIGHT 40L - WHITE

Retail Price: R40.00
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SUPALED BOTTLE-OPENER LED LITE - BLUE


SUPALED BOTTLE-OPENER LED LITE - BLUE

Retail Price: R50.00
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SUPALED BOTTLE-OPENER LED LITE - GREEN


SUPALED BOTTLE-OPENER LED LITE - GREEN

Retail Price: R50.00
You save: R15.00  (30%)
Our Price: R35.00

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SUPALED CLIPBUDDY 45LUM 1XAA LED FLASHLIGHT - BLACK


SUPALED CLIPBUDDY 45LUM 1XAA LED FLASHLIGHT - BLACK

Retail Price: R85.00
You save: R25.00  (29%)
Our Price: R60.00

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SUPALED CLIPBUDDY 45LUM 1XAA LED FLASHLIGHT - BLUE


SUPALED CLIPBUDDY 45LUM 1XAA LED FLASHLIGHT - BLUE

Retail Price: R85.00
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SUPALED CLIPBUDDY 45LUM 1XAA LED FLASHLIGHT - GREEN


SUPALED CLIPBUDDY 45LUM 1XAA LED FLASHLIGHT - GREEN

Retail Price: R85.00
You save: R25.00  (29%)
Our Price: R60.00

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SUPALED CLIPBUDDY 45LUM 1XAA LED FLASHLIGHT - PINK


SUPALED CLIPBUDDY 45LUM 1XAA LED FLASHLIGHT - PINK

Retail Price: R85.00
You save: R25.00  (29%)
Our Price: R60.00

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SUPALED KEYBUDDY 45LUM 1XAA LED FLASHLIGHT - BLACK


SUPALED KEYBUDDY 45LUM 1XAA LED FLASHLIGHT - BLACK

Retail Price: R85.00
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SUPALED KEYBUDDY 45LUM 1XAA LED FLASHLIGHT - BLUE


SUPALED KEYBUDDY 45LUM 1XAA LED FLASHLIGHT - BLUE

Retail Price: R85.00
You save: R25.00  (29%)
Our Price: R60.00

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SUPALED KEYBUDDY 45LUM 1XAA LED FLASHLIGHT - GREEN


SUPALED KEYBUDDY 45LUM 1XAA LED FLASHLIGHT - GREEN

Retail Price: R85.00
You save: R25.00  (29%)
Our Price: R60.00

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SUPALED KEYBUDDY 45LUM 1XAA LED FLASHLIGHT - PINK


SUPALED KEYBUDDY 45LUM 1XAA LED FLASHLIGHT - PINK

Retail Price: R85.00
You save: R25.00  (29%)
Our Price: R60.00

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LED Upgrade Module 2 To 4 Cell C/D Flashlight 60 Lumen


LED Upgrade Module 2 To 4 Cell C/D Flashlight 60 Lumen

Retail Price: R100.00
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SUPALED MAGNETIC LED LIGHT 114 LUMENS BLACK W/3AAA BATT


SUPALED MAGNETIC LED LIGHT 114 LUMENS BLACK W/3AAA BATT

Retail Price: R100.00
You save: R25.00  (25%)
Our Price: R75.00

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SUPALED MAGNETIC LED LIGHT 114 LUMENS BLUE W/3AAA BATT


SUPALED MAGNETIC LED LIGHT 114 LUMENS BLUE W/3AAA BATT

Retail Price: R100.00
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SUPALED MAGNETIC LED LIGHT 114 LUMENS RED W/3AAA BATT


SUPALED MAGNETIC LED LIGHT 114 LUMENS RED W/3AAA BATT

Retail Price: R100.00
You save: R25.00  (25%)
Our Price: R75.00

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SUPALED MAGNETIC LED LIGHT 114 LUMENS YELLOW W/3AAA BATT


SUPALED MAGNETIC LED LIGHT 114 LUMENS YELLOW W/3AAA BATT

Retail Price: R100.00
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Our Price: R75.00

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Supa LED 9 Scorpion Finder w/3 AAA Batteries


Supa LED 9 Scorpion Finder w/3 AAA Batteries

Retail Price: R110.00
You save: R30.00  (27%)
Our Price: R80.00

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SUPALED EDC FIT (FLASHLIGHT IN TUBE) RED 1XAAA 50 LUMEN


SUPALED EDC FIT (FLASHLIGHT IN TUBE) RED 1XAAA 50 LUMEN

Retail Price: R110.00
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Our Price: R80.00

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SUPALED 2000mAh POWER BANK - BLUE


SUPALED 2000mAh POWER BANK - BLUE

Retail Price: R140.00
You save: R40.00  (29%)
Our Price: R100.00

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SUPALED 2000mAh POWER BANK - PINK


SUPALED 2000mAh POWER BANK - PINK

Retail Price: R140.00
You save: R40.00  (29%)
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SUPALED 2000mAh POWER BANK & 40L PORTABLE USB LIGHT - BLUE


SUPALED 2000mAh POWER BANK & 40L PORTABLE USB LIGHT - BLUE

Retail Price: R180.00
You save: R50.00  (28%)
Our Price: R130.00

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SUPALED 2000mAh POWER BANK & 40L PORTABLE USB LIGHT - PINK


SUPALED 2000mAh POWER BANK & 40L PORTABLE USB LIGHT - PINK

Retail Price: R180.00
You save: R50.00  (28%)
Our Price: R130.00

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SUPALED 2000mAh POWER BANK & 40L PORTABLE USB LIGHT - WHITE


SUPALED 2000mAh POWER BANK & 40L PORTABLE USB LIGHT - WHITE

Retail Price: R180.00
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Our Price: R130.00

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LED Upgrade Module 2 To 6 Cell C/D Flashlights 80 Lumen


LED Upgrade Module 2 To 6 Cell C/D Flashlights 80 Lumen

Retail Price: R240.00
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LED Upgrade Module 2AA Minimag 70 Lumen


LED Upgrade Module 2AA Minimag 70 Lumen

Retail Price: R270.00
You save: R75.00  (28%)
Our Price: R195.00

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LED Upgrade Module 3 To 6 Cell D/C Flashlight Cree 220 Lumen


LED Upgrade Module 3 To 6 Cell D/C Flashlight Cree 220 Lumen

Retail Price: R300.00
You save: R80.00  (27%)
Our Price: R220.00

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SUPA LED GUARDIAN EDC 1 X AA 220 L HANG. G/BOX *EOL*


SUPA LED GUARDIAN EDC 1 X AA 220 L HANG. G/BOX *EOL*

Retail Price: R375.00
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Supa LED Lynx Black 16340 Recharge 120 Lumen Gift Box


Supa LED Lynx Black 16340 Recharge 120 Lumen Gift Box

Retail Price: R400.00
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Supa Led Lynx Titanium 16340 Recharge 120lum G/Box


Supa Led Lynx Titanium 16340 Recharge 120lum G/Box

Retail Price: R400.00
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Supa Led Power Nova 120l W/8 Pce Adapter Set


Supa Led Power Nova 120l W/8 Pce Adapter Set

Retail Price: R400.00
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Supa Led Civet Titanium18650 Rechrg 160lum W/Hol G/Box


Supa Led Civet Titanium18650 Rechrg 160lum W/Hol G/Box

Retail Price: R445.00
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SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - ASSORTED


SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - ASSORTED

Retail Price: R570.00
You save: R155.00  (27%)
Our Price: R415.00

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SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - BLACK


SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - BLACK

Retail Price: R570.00
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SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - BLUE


SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - BLUE

Retail Price: R570.00
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SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - GREEN


SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - GREEN

Retail Price: R570.00
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SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - RED


SUPALED BOTTLE-OPENER LITE X12 PCE DISPLAY - RED

Retail Price: R570.00
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New Products For February

Leupold RX-1200i TBR/W DNA M/Orange Rangefinder (170640)
Leupold RX-1200i TBR/W DNA M/Orange Rangefinder (170640)

Retail Price: R10,640.00
You save: R2,660.00  (25%)
Our Price: R7,980.00
BSA Raider Metal Detector (GE-200)
BSA Raider Metal Detector (GE-200)

Retail Price: R5,685.00
You save: R1,425.00  (25%)
Our Price: R4,260.00
BSA Raider Metal Detector (GE-100)
BSA Raider Metal Detector (GE-100)

Retail Price: R4,460.00
You save: R1,115.00  (25%)
Our Price: R3,345.00
Lexar Jumpdrive S25 32GB
Lexar Jumpdrive S25 32GB

Retail Price: R416.00
You save: R104.00  (25%)
Our Price: R312.00
Lexar Jumpdrive S25 32GB USB 3.0 Twin
Lexar Jumpdrive S25 32GB USB 3.0 Twin

Retail Price: R698.00
You save: R175.00  (25%)
Our Price: R523.00
La Crosse Digital Barometer - WS9057
La Crosse Digital Barometer - WS9057

Retail Price: R2,255.00
You save: R565.00  (25%)
Our Price: R1,690.00
La Crosse Digital Barometer - WS9057 - Aluminium
La Crosse Digital Barometer - WS9057 - Aluminium

Retail Price: R2,255.00
You save: R565.00  (25%)
Our Price: R1,690.00
Leupold Alumina Flip Back Cover 36mm VX6EP (117611)
Leupold Alumina Flip Back Cover 36mm VX6EP (117611)

Retail Price: R1,400.30
You save: R350.30  (25%)
Our Price: R1,050.00
Leupold Alumina Flip Back Cover 42mm VX6 (117607)
Leupold Alumina Flip Back Cover 42mm VX6 (117607)

Retail Price: R1,358.50
You save: R338.50  (25%)
Our Price: R1,020.00
BSA 8x21 Binocular
BSA 8x21 Binocular

Retail Price: R370.50
You save: R90.50  (24%)
Our Price: R280.00
Leupold Tioga BX-2 HD 10x42 Shadow Grey Binocular (172694)
Leupold Tioga BX-2 HD 10x42 Shadow Grey Binocular (172694)

Retail Price: R7,668.40
You save: R1,913.40  (25%)
Our Price: R5,755.00
BSA Buccaneer 4.5 High Power PCP Air Rifle
BSA Buccaneer 4.5 High Power PCP Air Rifle

Retail Price: R9,490.50
You save: R2,370.50  (25%)
Our Price: R7,120.00
BSA Charging Hose (16-7923)
BSA Charging Hose (16-7923)

Retail Price: R1,584.60
You save: R394.60  (25%)
Our Price: R1,190.00
BSA Flashlight 140 LED
BSA Flashlight 140 LED

Retail Price: R484.50
You save: R119.50  (25%)
Our Price: R365.00
BSA Flashlight 160 LED
BSA Flashlight 160 LED

Retail Price: R484.50
You save: R119.50  (25%)
Our Price: R365.00
BSA Meteor Evo .177 Wood (170)
BSA Meteor Evo .177 Wood (170)

Retail Price: R5,681.00
You save: R1,421.00  (25%)
Our Price: R4,260.00
BSA Meteor Evo Silentium .177 Wood (170-Sp)
BSA Meteor Evo Silentium .177 Wood (170-Sp)

Retail Price: R5,791.88
You save: R1,981.88  (34%)
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BSA Meteor Mk7 5.5mm (096sa)
BSA Meteor Mk7 5.5mm (096sa)

Retail Price: R4,455.50
You save: R1,110.50  (25%)
Our Price: R3,345.00
BSA Mounts High (DHHR)
BSA Mounts High (DHHR)

Retail Price: R212.80
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Lexar Jumpdrive S37 16GB
Lexar Jumpdrive S37 16GB

Retail Price: R263.99
You save: R65.99  (25%)
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Lexar Jumpdrive S37 32GB
Lexar Jumpdrive S37 32GB

Retail Price: R416.00
You save: R104.00  (25%)
Our Price: R312.00
Nikon Black X1000 Riflescope 4-16X50SF X-MOA
Nikon Black X1000 Riflescope 4-16X50SF X-MOA

Retail Price: R15,768.99
You save: R3,941.99  (25%)
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Nikon Black X1000 Riflescope 6-24X50SF Il X-Mrad
Nikon Black X1000 Riflescope 6-24X50SF Il X-Mrad

Retail Price: R21,848.99
You save: R5,461.99  (25%)
Our Price: R16,387.00
Nikon Monarch 3 Riflesccope 2.5-10X42 M BDC
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Retail Price: R9,498.99
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Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
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Celestron Ultima 100 Spotting Scope 52252
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Retail Price: R12,270.00
You save: R3,375.00  (28%)
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Maglite Mini AA Presentation Box Black

Retail Price: R400.00
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Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
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Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
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Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
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RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
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Monthly Specials For February

Bushnell Tour V4 Rangefinder
Bushnell Tour V4 Rangefinder
R6,495.00  R4,890.00
Save: R1,605.00 off
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
R6,300.00  R4,760.00
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Bushnell Tour V3 White
Bushnell Tour V3 White
R6,740.00  R4,710.00
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Suunto D4f Black (Freedive)
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Bushnell Excel Golf Watch Black
Bushnell Excel Golf Watch Black
R3,415.00  R2,570.00
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Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
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Primos Dogg Catcher Predator Call
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Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042
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