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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For December

Lynx Ltl Acorn 5610WA 5/12MP 44 LEDs 940nm WideAngle Trail Camera
Lynx Ltl Acorn 5610WA 5/12MP 44 LEDs 940nm WideAngle Trail Camera

Retail Price: R4,085.00
You save: R1,020.00  (25%)
Our Price: R3,065.00
ICOM 5 Watt VHF Waterproof Float 'n Flash Portable (IPX7) w/Built-in DSC & GPS
ICOM 5 Watt VHF Waterproof Float 'n Flash Portable (IPX7) w/Built-in DSC & GPS

Retail Price: R10,017.72
You save: R2,502.72  (25%)
Our Price: R7,515.00
2018 Camelbak Arete 18/1.5l Dusk Blue Print
2018 Camelbak Arete 18/1.5l Dusk Blue Print

Retail Price: R1,330.00
You save: R330.00  (25%)
Our Price: R1,000.00
2018 Camelbak Arete 22/2.5l Plum/Sunset Purple
2018 Camelbak Arete 22/2.5l Plum/Sunset Purple

Retail Price: R1,610.00
You save: R405.00  (25%)
Our Price: R1,205.00
Ampro Aluminium Case 385x235x160mm
Ampro Aluminium Case 385x235x160mm

Retail Price: R935.00
You save: R235.00  (25%)
Our Price: R700.00
FESTOOL Underframe UG-KS 60
FESTOOL Underframe UG-KS 60

Retail Price: R9,603.07
You save: R2.19  (0%)
Our Price: R9,600.88
FESTOOL CARVEX PSC 420 cordless pendulum jigsaw PSC 420 Li EB-Basic
FESTOOL CARVEX PSC 420 cordless pendulum jigsaw PSC 420 Li EB-Basic

Retail Price: R6,646.93
You save: R2.19  (0%)
Our Price: R6,644.74
FESTOOL Sliding compound mitre saw KAPEX KS 60 E-UG-Set/XL
FESTOOL Sliding compound mitre saw KAPEX KS 60 E-UG-Set/XL

Retail Price: R38,497.81
You save: R2.19  (0%)
Our Price: R38,495.61
Garmin Dual Frequency Transducer
Garmin Dual Frequency Transducer

Retail Price: R1,845.00
You save: R460.00  (25%)
Our Price: R1,385.00
Garmin 8-pin Transducer to 6-pin Sounder Adapter Cable
Garmin 8-pin Transducer to 6-pin Sounder Adapter Cable

Retail Price: R475.00
You save: R115.00  (24%)
Our Price: R360.00
Spyderco 306UF Bench Stone 3 X 8 Ultra Fine W/Pouch
Spyderco 306UF Bench Stone 3 X 8 Ultra Fine W/Pouch

Retail Price: R2,985.00
You save: R745.00  (25%)
Our Price: R2,240.00

Featured Products

Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,335.00
You save: R4,510.00  (29%)
Our Price: R10,825.00
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00

Monthly Specials For December

Leupold VX-3I 4.5-14X50 S/FOCUS MATTE VH 170711 Riflescope
Leupold VX-3I 4.5-14X50 S/FOCUS MATTE VH 170711 Riflescope
R13,570.00  R11,220.00
Save: R2,350.00 off
Leupold VX-3i 3.5-10x50 CDS Matte Duplex(170688) Riflescope
Leupold VX-3i 3.5-10x50 CDS Matte Duplex(170688) Riflescope
R8,245.00  R6,820.00
Save: R1,425.00 off
Leupold VX-3i 4.5-14x50 Matte Duplex(170704) Riflescope
Leupold VX-3i 4.5-14x50 Matte Duplex(170704) Riflescope
R10,935.00  R9,045.00
Save: R1,890.00 off
Leupold VX-3i 6.5-20x50 S/Focus TRG Dot(170716) Riflescope
Leupold VX-3i 6.5-20x50 S/Focus TRG Dot(170716) Riflescope
R14,670.00  R12,130.00
Save: R2,540.00 off
Leupold VX-6 1-6x24(30) Matte Fine Firedot 4(171291) Riflescope
Leupold VX-6 1-6x24(30) Matte Fine Firedot 4(171291) Riflescope

Retail Price: R16,295.00
You save: R0.00  (0%)
Our Price: R16,295.00  R13,475.00
Save: R2,820.00 off
Barska AY12938 Microscope Kids Kit W/Carry Case
Barska AY12938 Microscope Kids Kit W/Carry Case
R999.00  R695.00
Save: R304.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R3,999.00  R2,835.00
Save: R1,164.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
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