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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.




New Products For December

Garmin Dual Frequency Transducer
Garmin Dual Frequency Transducer

Retail Price: R1,845.00
You save: R460.00  (25%)
Our Price: R1,385.00
Garmin 8-pin Transducer to 6-pin Sounder Adapter Cable
Garmin 8-pin Transducer to 6-pin Sounder Adapter Cable

Retail Price: R475.00
You save: R115.00  (24%)
Our Price: R360.00
Spyderco 306UF Bench Stone 3 X 8 Ultra Fine W/Pouch
Spyderco 306UF Bench Stone 3 X 8 Ultra Fine W/Pouch

Retail Price: R2,985.00
You save: R745.00  (25%)
Our Price: R2,240.00
Camelbak Hydrobak 1.5l Black/Graphite 2018
Camelbak Hydrobak 1.5l Black/Graphite 2018

Retail Price: R865.00
You save: R140.00  (16%)
Our Price: R725.00
LED Lenser H8R Headlamp
LED Lenser H8R Headlamp

Retail Price: R1,439.99
You save: R359.99  (25%)
Our Price: R1,080.00
CAMELBAK SKYLINE 10 LR 3l Ember/Charcoal
CAMELBAK SKYLINE 10 LR 3l Ember/Charcoal

Retail Price: R2,555.00
You save: R410.00  (16%)
Our Price: R2,145.00
CAMELBAK SKYLINE 10 LR 3l Imperial Blue/Black
CAMELBAK SKYLINE 10 LR 3l Imperial Blue/Black

Retail Price: R2,555.00
You save: R410.00  (16%)
Our Price: R2,145.00
CAMELBAK SKYLINE 10 LR 3l Black/Atomic Blue
CAMELBAK SKYLINE 10 LR 3l Black/Atomic Blue

Retail Price: R2,555.00
You save: R410.00  (16%)
Our Price: R2,145.00
CAMELBAK BOTTLE BRUSH KIT
CAMELBAK BOTTLE BRUSH KIT

Retail Price: R240.00
You save: R40.00  (17%)
Our Price: R200.00
CAMELBAK CRUX CLEANING KIT
CAMELBAK CRUX CLEANING KIT

Retail Price: R490.00
You save: R75.00  (15%)
Our Price: R415.00
CAMELBAK CRUX REPLACEMENT TUBE
CAMELBAK CRUX REPLACEMENT TUBE

Retail Price: R245.00
You save: R40.00  (16%)
Our Price: R205.00
CAMELBAK CRUX RESERVOIR ON/OFF VALVE
CAMELBAK CRUX RESERVOIR ON/OFF VALVE

Retail Price: R115.00
You save: R20.00  (17%)
Our Price: R95.00
CAMELBAK CRUX RESERVOIR DRYER
CAMELBAK CRUX RESERVOIR DRYER

Retail Price: R190.00
You save: R30.00  (16%)
Our Price: R160.00
CAMELBAK QUICK STOW FLASK Blue
CAMELBAK QUICK STOW FLASK Blue

Retail Price: R440.00
You save: R70.00  (16%)
Our Price: R370.00
CAMELBAK QUICK STOW CHILL FLASK Blue 450ml
CAMELBAK QUICK STOW CHILL FLASK Blue 450ml

Retail Price: R525.00
You save: R85.00  (16%)
Our Price: R440.00
CAMELBAK 2016/2017 PODIUM CAP ASSY
CAMELBAK 2016/2017 PODIUM CAP ASSY

Retail Price: R90.00
You save: R15.00  (17%)
Our Price: R75.00
CAMELBAK EDDY 2 BITE VALVES/2 STRAWS Clear
CAMELBAK EDDY 2 BITE VALVES/2 STRAWS Clear

Retail Price: R180.00
You save: R30.00  (17%)
Our Price: R150.00
CAMELBAK PODIUM NOZZLE (PRE 2016)
CAMELBAK PODIUM NOZZLE (PRE 2016)

Retail Price: R55.00
You save: R10.00  (18%)
Our Price: R45.00
CAMELBAK CRUX RESERVOIR 1.5l
CAMELBAK CRUX RESERVOIR 1.5l

Retail Price: R630.00
You save: R100.00  (16%)
Our Price: R530.00
CAMELBAK CRUX RESERVIOR 3l
CAMELBAK CRUX RESERVIOR 3l

Retail Price: R785.00
You save: R125.00  (16%)
Our Price: R660.00
CAMELBAK PODIUM BOTTLE 710ml Jet Black
CAMELBAK PODIUM BOTTLE 710ml Jet Black

Retail Price: R190.00
You save: R30.00  (16%)
Our Price: R160.00
CAMELBAK PODIUM BOTTLE 710ml Clear Blue
CAMELBAK PODIUM BOTTLE 710ml Clear Blue

Retail Price: R190.00
You save: R30.00  (16%)
Our Price: R160.00
CAMELBAK PODIUM BIG CHILL 750ml Breakaway Blue
CAMELBAK PODIUM BIG CHILL 750ml Breakaway Blue

Retail Price: R265.00
You save: R45.00  (17%)
Our Price: R220.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,335.00
You save: R4,510.00  (29%)
Our Price: R10,825.00
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00

Monthly Specials For December

Law Enforcement Neoprene Rifle Shell Holder 6 Loops
Law Enforcement Neoprene Rifle Shell Holder 6 Loops
R420.00  R295.00
Save: R125.00 off
Bolle Freeze Shiny White Vermillon
Bolle Freeze Shiny White Vermillon
R420.00  R295.00
Save: R125.00 off
Butler Creek Scope Cover Flip Open OBJ/11
Butler Creek Scope Cover Flip Open OBJ/11
R410.00  R285.00
Save: R125.00 off
Butler Creek Scope Cover Flip Open OBJ/03A
Butler Creek Scope Cover Flip Open OBJ/03A
R410.00  R285.00
Save: R125.00 off
Butler Creek Scope Cover Flip Open OBJ/43
Butler Creek Scope Cover Flip Open OBJ/43
R410.00  R285.00
Save: R125.00 off
Butler Creek Scope Cover Flip Open OBJ/51
Butler Creek Scope Cover Flip Open OBJ/51
R410.00  R285.00
Save: R125.00 off
Butler Creek Scope Cover Flip Open OBJ/40
Butler Creek Scope Cover Flip Open OBJ/40
R410.00  R285.00
Save: R125.00 off
Butler Creek Scope Cover Flip Open OBJ/02A
Butler Creek Scope Cover Flip Open OBJ/02A
R410.00  R285.00
Save: R125.00 off
Butler Creek Scope Cover Flip Open OBJ/26
Butler Creek Scope Cover Flip Open OBJ/26
R410.00  R285.00
Save: R125.00 off
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