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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For November

Alpen HSS Cobalt Wood Drill Bit 6mm
Alpen HSS Cobalt Wood Drill Bit 6mm

Retail Price: R102.50
You save: R25.00  (24%)
Our Price: R77.50
Alpen HSS Cobalt Wood Drill Bit 8mm
Alpen HSS Cobalt Wood Drill Bit 8mm

Retail Price: R142.50
You save: R32.50  (23%)
Our Price: R110.00
Bushnell Trophy 3-9x40 Multi-X
Bushnell Trophy 3-9x40 Multi-X

Retail Price: R4,434.60
You save: R1,514.60  (34%)
Our Price: R2,920.00
Bushnell Trophy 2-7x36 Multi-X
Bushnell Trophy 2-7x36 Multi-X

Retail Price: R4,434.60
You save: R1,514.60  (34%)
Our Price: R2,920.00
Bushnell Trophy 4-12x40 Side Focus Multi-X
Bushnell Trophy 4-12x40 Side Focus Multi-X

Retail Price: R5,529.00
You save: R1,889.00  (34%)
Our Price: R3,640.00
Astrum ET200 Earphone BT4.0 Stereo Black
Astrum ET200 Earphone BT4.0 Stereo Black

Retail Price: R240.00
You save: R60.00  (25%)
Our Price: R180.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,335.00
You save: R4,510.00  (29%)
Our Price: R10,825.00
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00

Monthly Specials For November

Bushnell Yardage Pro 4-12x42 Laser Rangefinder Rifle Scope
Bushnell Yardage Pro 4-12x42 Laser Rangefinder Rifle Scope
R22,100.00  R11,285.00
Save: R10,815.00 off
Bushnell 7x26 Elite 1 Mile FDE HORZ Rangefinder
Bushnell 7x26 Elite 1 Mile FDE HORZ Rangefinder
R12,450.00  R7,150.00
Save: R5,300.00 off
FESTOOL Dust Extractor Ct 17 E
FESTOOL Dust Extractor Ct 17 E
R5,615.00  R4,495.00
Save: R1,120.00 off
FESTOOL Cordless Drills Txs Li 2,6 Set Eu 230V
FESTOOL Cordless Drills Txs Li 2,6 Set Eu 230V
R6,295.00  R4,995.00
Save: R1,300.00 off
Festool Domino Joining Machine DF 500 Q-Set
Festool Domino Joining Machine DF 500 Q-Set

Retail Price: R18,587.50
You save: R2.50  (0%)
Our Price: R18,585.00  R14,895.00
Save: R3,690.00 off
Traser H3 Outdoor Pioneer Chronograph Silicone Watch
Traser H3 Outdoor Pioneer Chronograph Silicone Watch

Retail Price: R6,950.00
You save: R1,740.00  (25%)
Our Price: R5,210.00  R3,499.00
Save: R1,711.00 off
FESTOOL Circular Saw TS 55 REBQ-Plus-FS 230V
FESTOOL Circular Saw TS 55 REBQ-Plus-FS 230V
R11,720.00  R9,395.00
Save: R2,325.00 off
Vanguard Endeavor ED 3-9x40 BDC Riflescope
Vanguard Endeavor ED 3-9x40 BDC Riflescope

Retail Price: R5,565.00
You save: R1,115.00  (20%)
Our Price: R4,450.00  R2,750.00
Save: R1,700.00 off
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R877.50
You save: R197.50  (23%)
Our Price: R680.00  R490.00
Save: R190.00 off
Vanguard Endeavor ED 3-9x40 Duplex Riflescope
Vanguard Endeavor ED 3-9x40 Duplex Riflescope

Retail Price: R5,565.00
You save: R1,115.00  (20%)
Our Price: R4,450.00  R2,750.00
Save: R1,700.00 off
Tork Craft Tool Bag 22 Pocket 400x210x310mm
Tork Craft Tool Bag 22 Pocket 400x210x310mm

Retail Price: R455.00
You save: R102.50  (23%)
Our Price: R352.50  R300.00
Save: R52.50 off

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