Serengeti

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



SERENGETI MAESTRALE METALLIC BLACK POL PHD 555NM BLUE MIRROR


SERENGETI MAESTRALE METALLIC BLACK POL PHD 555NM BLUE MIRROR

Retail Price: R2,405.92
You save: R706.14  (29%)
Our Price: R1,699.78

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Serengeti Nuvino Satin Tortoise Polar PHD 555


Serengeti Nuvino Satin Tortoise Polar PHD 555

Retail Price: R2,405.92
You save: R706.14  (29%)
Our Price: R1,699.78

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SERENGETI NUVINO SHINY CRYSTAL BRWN POLAR PHD DRIVERS


SERENGETI NUVINO SHINY CRYSTAL BRWN POLAR PHD DRIVERS

Retail Price: R2,405.92
You save: R706.14  (29%)
Our Price: R1,699.78

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Serengeti Nuvola 24hr Le Mans Satin Black


Serengeti Nuvola 24hr Le Mans Satin Black

Retail Price: R2,405.92
You save: R706.14  (29%)
Our Price: R1,699.78

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SERENGETI MISANO SATIN BLACK POL PHD 555NM BLUE MIRROR


SERENGETI MISANO SATIN BLACK POL PHD 555NM BLUE MIRROR

Retail Price: R2,395.83
You save: R564.91  (24%)
Our Price: R1,830.92

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SERENGETI MISANO SHINY BLACK POL PHD CPG


SERENGETI MISANO SHINY BLACK POL PHD CPG

Retail Price: R2,395.83
You save: R564.91  (24%)
Our Price: R1,830.92

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SERENGETI OSTUNI SHINY CLOUD DRIVER GRADIENT


SERENGETI OSTUNI SHINY CLOUD DRIVER GRADIENT

Retail Price: R2,395.83
You save: R564.91  (24%)
Our Price: R1,830.92

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SERENGETI 4500 24hr LE MAN SATIN BLK PHD POL 555NM BLUE 4500


SERENGETI 4500 24hr LE MAN SATIN BLK PHD POL 555NM BLUE 4500

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI 4500 24hr LE MAN SATIN BRWN PHD POL DRIVR 4500


SERENGETI 4500 24hr LE MAN SATIN BRWN PHD POL DRIVR 4500

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Bormio Satin Grey Polarized Phd Sedona


Serengeti Bormio Satin Grey Polarized Phd Sedona

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Erice Sanded Dark Brown Polarized Phd Drivers


Serengeti Erice Sanded Dark Brown Polarized Phd Drivers

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Erice Sanded Dark Grey Polarized 555nm Blue


Serengeti Erice Sanded Dark Grey Polarized 555nm Blue

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Erice Satin Black Polarized Phd 555nm


Serengeti Erice Satin Black Polarized Phd 555nm

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Levanzo Rootbeer Polar PHD Driver


Serengeti Levanzo Rootbeer Polar PHD Driver

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Linosa Sanded Dark Brown Polarized Phd Driver


Serengeti Linosa Sanded Dark Brown Polarized Phd Driver

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Linosa Sanded Dark Grey Polarized Phd 555m Blue


Serengeti Linosa Sanded Dark Grey Polarized Phd 555m Blue

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Linosa Satin Black Polarized Phd 555nm


Serengeti Linosa Satin Black Polarized Phd 555nm

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI MAESTRALE 24HR LE MAN SATIN BLACK PHD POL 555NM


SERENGETI MAESTRALE 24HR LE MAN SATIN BLACK PHD POL 555NM

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI MAESTRALE 24HR LE MAN SATIN DARK BROWN PHD POL DRI


SERENGETI MAESTRALE 24HR LE MAN SATIN DARK BROWN PHD POL DRI

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI MAESTRALE SANDED DARK BROWN POLAR PHD DRIVERS


SERENGETI MAESTRALE SANDED DARK BROWN POLAR PHD DRIVERS

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI MAESTRALE SANDED DARK GREY POLAR PHD 555


SERENGETI MAESTRALE SANDED DARK GREY POLAR PHD 555

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI MAESTRALE SATIN BLACK POLAR PHD SEDONA


SERENGETI MAESTRALE SATIN BLACK POLAR PHD SEDONA

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI MAESTRALE SATIN BLK POLAR PHD CPG


SERENGETI MAESTRALE SATIN BLK POLAR PHD CPG

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Maestrale Shiny Black Polarized PHD 555


Serengeti Maestrale Shiny Black Polarized PHD 555

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Nuvino Satin Black Polar PHD 555


Serengeti Nuvino Satin Black Polar PHD 555

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Nuvino Shiny Black Polar PHD CPG


Serengeti Nuvino Shiny Black Polar PHD CPG

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Nuvino Shiny Black Polarized Phd Drivers


Serengeti Nuvino Shiny Black Polarized Phd Drivers

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Nuvino Shiny Blk Pol Phd 555nm Blue Mirror


Serengeti Nuvino Shiny Blk Pol Phd 555nm Blue Mirror

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI NUVOLA CHARCOAL SHINY BLK POLAR PHD CPG


SERENGETI NUVOLA CHARCOAL SHINY BLK POLAR PHD CPG

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Nuvola Shiny Black PHD 555


Serengeti Nuvola Shiny Black PHD 555

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI NUVOLA SHINY BROWN POLAR PHD DRIVER


SERENGETI NUVOLA SHINY BROWN POLAR PHD DRIVER

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Ponza Rootbeer Polarized Phd Drivers


Serengeti Ponza Rootbeer Polarized Phd Drivers

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Ponza Sanded Dark Grey Polarized Phd 555nm Blue


Serengeti Ponza Sanded Dark Grey Polarized Phd 555nm Blue

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Ponza Satin Black Polarized Phd 555nm


Serengeti Ponza Satin Black Polarized Phd 555nm

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Sestriere Dark Tortoise Pol Phd 555nm


Serengeti Sestriere Dark Tortoise Pol Phd 555nm

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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Serengeti Sestriere Satin Black Pol PhD 555nm


Serengeti Sestriere Satin Black Pol PhD 555nm

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI SESTRIERE SATIN BLACK POL PHD 555NMBLUE MIRROR


SERENGETI SESTRIERE SATIN BLACK POL PHD 555NMBLUE MIRROR

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI SESTRIERE SATIN BLACK POL PHD DRIVER


SERENGETI SESTRIERE SATIN BLACK POL PHD DRIVER

Retail Price: R3,177.63
You save: R1,331.58  (42%)
Our Price: R1,846.05

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SERENGETI CORLEONE SATIN TITANIUM DRIVER GRADIENT


SERENGETI CORLEONE SATIN TITANIUM DRIVER GRADIENT

Retail Price: R2,758.99
You save: R812.06  (29%)
Our Price: R1,946.93

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Serengeti Gabriella Shiny Cloud Driver Gradient


Serengeti Gabriella Shiny Cloud Driver Gradient

Retail Price: R2,542.11
You save: R595.18  (23%)
Our Price: R1,946.93

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New Products For April

Bushnell Engage 12X50 Black Roof Prism Binocular
Bushnell Engage 12X50 Black Roof Prism Binocular

Retail Price: R9,050.00
You save: R2,265.00  (25%)
Our Price: R6,785.00
Bushnell Engage 8X42 Black Roof Prism Binocular
Bushnell Engage 8X42 Black Roof Prism Binocular

Retail Price: R8,245.00
You save: R2,060.00  (25%)
Our Price: R6,185.00
Traser Lady Blue 3-Hand Silicon Watch
Traser Lady Blue 3-Hand Silicon Watch

Retail Price: R7,454.82
You save: R2,194.08  (29%)
Our Price: R5,260.75
Traser P6506 Commander Force Nato Watch
Traser P6506 Commander Force Nato Watch

Retail Price: R6,945.39
You save: R1,735.09  (25%)
Our Price: R5,210.31
Traser P6602 Extreme Sport Watch
Traser P6602 Extreme Sport Watch

Retail Price: R9,870.83
You save: R2,900.22  (29%)
Our Price: R6,970.61
Tasco Essentials 10X25 FRP Brown Camo Binocular
Tasco Essentials 10X25 FRP Brown Camo Binocular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Tasco Essentials 10X25 FRP Green Bincoular
Tasco Essentials 10X25 FRP Green Bincoular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Traser H3 Es Carbbon Pro Silicone Watch (100313)
Traser H3 Es Carbbon Pro Silicone Watch (100313)

Retail Price: R8,055.04
You save: R2,370.61  (29%)
Our Price: R5,684.43
Traser P5904 Trooper Rubber Watch
Traser P5904 Trooper Rubber Watch

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Tasco Essentials 8X42 2016 Roof Prism Binoculars
Tasco Essentials 8X42 2016 Roof Prism Binoculars

Retail Price: R1,555.00
You save: R390.00  (25%)
Our Price: R1,165.00
Suunto Strap Spartan Trainer Wrist HR Ocean
Suunto Strap Spartan Trainer Wrist HR Ocean

Retail Price: R655.00
You save: R165.00  (25%)
Our Price: R490.00
Bushnell Excel Golf Watch - Grey Bluetooth
Bushnell Excel Golf Watch - Grey Bluetooth

Retail Price: R4,220.00
You save: R1,055.00  (25%)
Our Price: R3,165.00
Buck B673 BKS Bucklite Max Small (Box)
Buck B673 BKS Bucklite Max Small (Box)

Retail Price: R526.00
You save: R131.00  (25%)
Our Price: R395.00
Buck B286 BKS Bantam Bhw Black (Clam)
Buck B286 BKS Bantam Bhw Black (Clam)

Retail Price: R600.99
You save: R149.99  (25%)
Our Price: R451.00
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Traser P5904 H3 Type 3 Nato Strap
Traser P5904 H3 Type 3 Nato Strap

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS26 Bantam BLW Highlander (Box)
Buck B285 CMS26 Bantam BLW Highlander (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS27 Bantam BLW Typhon (Box)
Buck B285 CMS27 Bantam BLW Typhon (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS31 Bantam BLW Muddy Girl Camo (Box)
Buck B285 CMS31 Bantam BLW Muddy Girl Camo (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS32 Bantam BLW Muddy Water Camo (Box)
Buck B285 CMS32 Bantam BLW Muddy Water Camo (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS10 Bantam BLW Blaze Pink (Box)
Buck B285 CMS10 Bantam BLW Blaze Pink (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS9 Bantam BLW Blaze Orange (Box)
Buck B285 CMS9 Bantam BLW Blaze Orange (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B286 BKS Bantam BHW Black (Box)
Buck B286 BKS Bantam BHW Black (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00

Featured Products

Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R403.51
You save: R110.96  (27%)
Our Price: R292.54
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,104.61  (27%)
Our Price: R2,920.39
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,681.58
You save: R2,920.39  (25%)
Our Price: R8,761.18
RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R600.22
You save: R151.32  (25%)
Our Price: R448.90

Monthly Specials For April

Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,319.16  R1,811.25
Save: R507.91 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R4,034.08  R2,859.87
Save: R1,174.21 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R9,077.94  R6,355.26
Save: R2,722.68 off
Bushnell Night Vision 5x42 Stealth View Digital Night Vision
Bushnell Night Vision 5x42 Stealth View Digital Night Vision
R13,063.60  R4,539.47
Save: R8,524.12 off

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