Sekonic

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Lastolite TriGrip Diffuser 2-Stop 75cm


Lastolite TriGrip Diffuser 2-Stop 75cm

Retail Price: R1,911.62
You save: R237.06  (12%)
Our Price: R1,674.56

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Lastolite TriGrip Reflector Gold/White 75cm


Lastolite TriGrip Reflector Gold/White 75cm

Retail Price: R1,911.62
You save: R237.06  (12%)
Our Price: R1,674.56

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Lastolite TriGrip Reflector Silver/White 75cm


Lastolite TriGrip Reflector Silver/White 75cm

Retail Price: R1,911.62
You save: R237.06  (12%)
Our Price: R1,674.56

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Sekonic View Finder 5? for L-478D/DR


Sekonic View Finder 5? for L-478D/DR

Retail Price: R2,819.52
You save: R353.07  (13%)
Our Price: R2,466.45

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Sekonic RT-32CTL Module


Sekonic RT-32CTL Module

Retail Price: R3,450.00
You save: R428.73  (12%)
Our Price: R3,021.27

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Sekonic Studio Deluxe L-398A


Sekonic Studio Deluxe L-398A

Retail Price: R4,246.93
You save: R534.65  (13%)
Our Price: R3,712.28

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Sekonic Exposure Profile Target II


Sekonic Exposure Profile Target II

Retail Price: R4,519.30
You save: R564.91  (13%)
Our Price: R3,954.39

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Sekonic Illuminometer i346


Sekonic Illuminometer i346

Retail Price: R5,507.89
You save: R691.01  (13%)
Our Price: R4,816.89

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Sekonic LiteMaster Pro L-478D


Sekonic LiteMaster Pro L-478D

Retail Price: R9,976.75
You save: R1,245.83  (12%)
Our Price: R8,730.92

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Sekonic DigitalMaster L-758D


Sekonic DigitalMaster L-758D

Retail Price: R12,004.39
You save: R1,498.03  (12%)
Our Price: R10,506.36

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Sekonic LiteMaster Pro L-478DR


Sekonic LiteMaster Pro L-478DR

Retail Price: R12,236.40
You save: R1,528.29  (12%)
Our Price: R10,708.11

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Sekonic DigitalMaster L-758Cine


Sekonic DigitalMaster L-758Cine

Retail Price: R16,690.13
You save: R2,083.11  (12%)
Our Price: R14,607.02

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Sekonic DigitalMaster L-758DR


Sekonic DigitalMaster L-758DR

Retail Price: R17,214.69
You save: R2,148.68  (12%)
Our Price: R15,066.01

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Sekonic Prodigi Colour C-500


Sekonic Prodigi Colour C-500

Retail Price: R27,534.43
You save: R3,439.91  (12%)
Our Price: R24,094.52

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Sekonic SpectroMaster C-700


Sekonic SpectroMaster C-700

Retail Price: R31,302.19
You save: R3,914.04  (13%)
Our Price: R27,388.16

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Sekonic SpectroMaster C-700R


Sekonic SpectroMaster C-700R

Retail Price: R36,976.54
You save: R4,620.18  (12%)
Our Price: R32,356.36

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New Products For June

IP6308 iProtec Pro800 Light Clam
IP6308 iProtec Pro800 Light Clam

Retail Price: R1,107.83
You save: R277.83  (25%)
Our Price: R830.00
Garmin Striker Plus 5CV W/O XDCR
Garmin Striker Plus 5CV W/O XDCR

Retail Price: R6,208.08
You save: R1,552.08  (25%)
Our Price: R4,656.00
Garmin Striker Plus 7CV, Worldwide W/GT20
Garmin Striker Plus 7CV, Worldwide W/GT20

Retail Price: R11,689.75
You save: R2,922.75  (25%)
Our Price: R8,767.00
Garmin Striker Plus 7SV, Worldwide W/GT52
Garmin Striker Plus 7SV, Worldwide W/GT52

Retail Price: R13,644.75
You save: R3,411.75  (25%)
Our Price: R10,233.00
Garmin Striker Plus 7SV, Worldwide W/O XDCR
Garmin Striker Plus 7SV, Worldwide W/O XDCR

Retail Price: R9,868.91
You save: R2,467.91  (25%)
Our Price: R7,401.00
Garmin Striker Plus 9SV, Worldwide W/GT52
Garmin Striker Plus 9SV, Worldwide W/GT52

Retail Price: R17,439.75
You save: R4,360.75  (25%)
Our Price: R13,079.00
Garmin Striker Plus 9SV V2, Worldwide W/O XDCR
Garmin Striker Plus 9SV V2, Worldwide W/O XDCR

Retail Price: R13,702.25
You save: R3,426.25  (25%)
Our Price: R10,276.00
Garmin ECHOMAP Plus 42CV, WW, W/GT20 XDCR
Garmin ECHOMAP Plus 42CV, WW, W/GT20 XDCR

Retail Price: R8,738.08
You save: R2,185.08  (25%)
Our Price: R6,553.00
Garmin ECHOMAP Plus 62CV, WW W/GT20 XDCR
Garmin ECHOMAP Plus 62CV, WW W/GT20 XDCR

Retail Price: R13,702.25
You save: R3,426.25  (25%)
Our Price: R10,276.00
Garmin ECHOMAP Plus 72CV, WW, W/O XDCR
Garmin ECHOMAP Plus 72CV, WW, W/O XDCR

Retail Price: R17,535.58
You save: R4,384.58  (25%)
Our Price: R13,151.00
Garmin ECHOMAP Plus 72CV, WW, W/GT20 XDCR
Garmin ECHOMAP Plus 72CV, WW, W/GT20 XDCR

Retail Price: R19,548.08
You save: R4,887.08  (25%)
Our Price: R14,661.00
Garmin ECHOMAP Plus 72SV, WW, W/O XDCR
Garmin ECHOMAP Plus 72SV, WW, W/O XDCR

Retail Price: R18,685.58
You save: R4,671.58  (25%)
Our Price: R14,014.00
Garmin ECHOMAP Plus 72SV, WW, W/GT52 XDCR
Garmin ECHOMAP Plus 72SV, WW, W/GT52 XDCR

Retail Price: R24,435.58
You save: R6,109.58  (25%)
Our Price: R18,326.00
Garmin ECHOMAP Plus 92SV, WW, W/O XDCR
Garmin ECHOMAP Plus 92SV, WW, W/O XDCR

Retail Price: R21,656.41
You save: R5,414.41  (25%)
Our Price: R16,242.00
Garmin ECHOMAP Plus 92SV, WW, W/GT52 XDCR
Garmin ECHOMAP Plus 92SV, WW, W/GT52 XDCR

Retail Price: R27,310.58
You save: R6,828.58  (25%)
Our Price: R20,482.00
Garmin GHP Reactor 40³, Mechanical Retrofit Corepack
Garmin GHP Reactor 40³, Mechanical Retrofit Corepack

Retail Price: R32,198.08
You save: R8,050.08  (25%)
Our Price: R24,148.00
Garmin Reactor 40 CCU
Garmin Reactor 40 CCU

Retail Price: R15,841.25
You save: R3,961.25  (25%)
Our Price: R11,880.00
Garmin VHF 210I Marine Radio
Garmin VHF 210I Marine Radio

Retail Price: R9,868.91
You save: R2,467.91  (25%)
Our Price: R7,401.00
Garmin VHF 110I Black
Garmin VHF 110I Black

Retail Price: R6,303.91
You save: R1,576.91  (25%)
Our Price: R4,727.00
Garmin VHF 210I AIS Black
Garmin VHF 210I AIS Black

Retail Price: R12,705.58
You save: R3,176.58  (25%)
Our Price: R9,529.00
Garmin GHS 11I Wired VHF Handset
Garmin GHS 11I Wired VHF Handset

Retail Price: R5,652.25
You save: R1,413.25  (25%)
Our Price: R4,239.00
Garmin GSD 26
Garmin GSD 26

Retail Price: R27,598.08
You save: R6,900.08  (25%)
Our Price: R20,698.00
Garmin GSD 25
Garmin GSD 25

Retail Price: R16,577.25
You save: R4,145.25  (25%)
Our Price: R12,432.00
Garmin GSD 24
Garmin GSD 24

Retail Price: R10,271.41
You save: R2,597.41  (25%)
Our Price: R7,674.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,469.51
You save: R4,549.56  (29%)
Our Price: R10,919.95
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89

Monthly Specials For June

Bushnell Trophy 6-18X50 Side Focus Multi X Riflescope
Bushnell Trophy 6-18X50 Side Focus Multi X Riflescope

Retail Price: R7,040.00
You save: R0.00  (0%)
Our Price: R7,040.00  R4,535.00
Save: R2,505.00 off
Bushnell Rimfire 6-18x40, 3 Bdc Turrets, Side Focus
Bushnell Rimfire 6-18x40, 3 Bdc Turrets, Side Focus

Retail Price: R4,220.01
You save: R0.01  (0%)
Our Price: R4,220.00  R2,720.00
Save: R1,500.00 off
Bushnell Phantom GPS Golf Red
Bushnell Phantom GPS Golf Red
R2,320.00  R1,495.00
Save: R825.00 off
Bushnell Neo Ghost Golf GPS Black
Bushnell Neo Ghost Golf GPS Black

Retail Price: R2,650.00
You save: R0.00  (0%)
Our Price: R2,650.00  R1,705.00
Save: R945.00 off
Bushnell Trophy Xtreme Green 8x56 Binocular
Bushnell Trophy Xtreme Green 8x56 Binocular

Retail Price: R7,040.00
You save: R0.00  (0%)
Our Price: R7,040.00  R4,535.00
Save: R2,505.00 off
Hoppes Boresnake Viper .22 Cal Rifle Cleaner
Hoppes Boresnake Viper .22 Cal Rifle Cleaner

Retail Price: R580.00
You save: R0.00  (0%)
Our Price: R580.00  R370.00
Save: R210.00 off
Hoppes Boresnake 180/9mm/38/357 Pistol/Rifle
Hoppes Boresnake 180/9mm/38/357 Pistol/Rifle

Retail Price: R490.00
You save: R0.00  (0%)
Our Price: R490.00  R320.00
Save: R170.00 off
Bushnell Universal Binocular Tripod Adapter
Bushnell Universal Binocular Tripod Adapter
R520.00  R335.00
Save: R185.00 off
Butler Creek Comfort Stretch Sling Rifle Mobu
Butler Creek Comfort Stretch Sling Rifle Mobu
R660.00  R420.00
Save: R240.00 off
Bushnell H2O 7x50mm Binoculars 157050
Bushnell H2O 7x50mm Binoculars 157050
R3,420.00  R2,200.00
Save: R1,220.00 off
Bushnell 150142 H20 10x42 + Bushnell 132516 Powerview 10x25
Bushnell 150142 H20 10x42 + Bushnell 132516 Powerview 10x25
R4,020.00  R2,595.00
Save: R1,425.00 off

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