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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For June

Garmin Replacement GMR Fantom Series 6 ft. Antenna
Garmin Replacement GMR Fantom Series 6 ft. Antenna

Retail Price: R28,173.08
You save: R7,044.08  (25%)
Our Price: R21,129.00
Garmin Power Cable - GMR60x/120x Cable
Garmin Power Cable - GMR60x/120x Cable

Retail Price: R1,322.50
You save: R331.50  (25%)
Our Price: R991.00
Garmin Power 40 W Radar With The 48 ft. (15 m) Long, 12 AWG Power Cable.
Garmin Power 40 W Radar With The 48 ft. (15 m) Long, 12 AWG Power Cable.

Retail Price: R1,121.25
You save: R281.25  (25%)
Our Price: R840.00
Garmin GMR 424xHD/426xHD Pedestal
Garmin GMR 424xHD/426xHD Pedestal

Retail Price: R79,156.41
You save: R19,789.41  (25%)
Our Price: R59,367.00
Garmin Striker Plus 4cv Worldwide w/GT20
Garmin Striker Plus 4cv Worldwide w/GT20

Retail Price: R5,250.00
You save: R1,310.00  (25%)
Our Price: R3,940.00
Vortex Viper PST GEN II 5-25X50 FFP EBR-2C MOA Riflescope
Vortex Viper PST GEN II 5-25X50 FFP EBR-2C MOA Riflescope

Retail Price: R29,325.00
You save: R7,330.00  (25%)
Our Price: R21,995.00
Garmin GMR 624XHD/626XHD Pedestal
Garmin GMR 624XHD/626XHD Pedestal

Retail Price: R90,656.41
You save: R22,664.41  (25%)
Our Price: R67,992.00
Garmin GMR 1224XHD/1226XHD Pedestal
Garmin GMR 1224XHD/1226XHD Pedestal

Retail Price: R111,030.58
You save: R27,758.58  (25%)
Our Price: R83,272.00
Garmin GMR xHD2, 4' Antenna
Garmin GMR xHD2, 4' Antenna

Retail Price: R15,197.25
You save: R3,800.25  (25%)
Our Price: R11,397.00
Garmin GMR XHD2, 6' Antenna
Garmin GMR XHD2, 6' Antenna

Retail Price: R28,077.25
You save: R7,020.25  (25%)
Our Price: R21,057.00
Garmin Striker Plus 4CV Worldwide W/GT20
Garmin Striker Plus 4CV Worldwide W/GT20

Retail Price: R3,831.41
You save: R958.41  (25%)
Our Price: R2,873.00
Striker Plus 5CV, Worldwide W/GT20
Striker Plus 5CV, Worldwide W/GT20

Retail Price: R8,201.41
You save: R2,050.41  (25%)
Our Price: R6,151.00
Vanguard QS Picatinny Rail
Vanguard QS Picatinny Rail

Retail Price: R201.25
You save: R51.25  (25%)
Our Price: R150.00
IP6109 IProtec HP190 Firearm Light
IP6109 IProtec HP190 Firearm Light

Retail Price: R670.83
You save: R165.83  (25%)
Our Price: R505.00
IP6308 iProtec Pro800 Light Clam
IP6308 iProtec Pro800 Light Clam

Retail Price: R1,107.83
You save: R277.83  (25%)
Our Price: R830.00
Garmin Striker Plus 5CV W/O XDCR
Garmin Striker Plus 5CV W/O XDCR

Retail Price: R6,208.08
You save: R1,552.08  (25%)
Our Price: R4,656.00
Garmin Striker Plus 7CV, Worldwide W/GT20
Garmin Striker Plus 7CV, Worldwide W/GT20

Retail Price: R11,689.75
You save: R2,922.75  (25%)
Our Price: R8,767.00
Garmin Striker Plus 7SV, Worldwide W/GT52
Garmin Striker Plus 7SV, Worldwide W/GT52

Retail Price: R13,644.75
You save: R3,411.75  (25%)
Our Price: R10,233.00
Garmin Striker Plus 7SV, Worldwide W/O XDCR
Garmin Striker Plus 7SV, Worldwide W/O XDCR

Retail Price: R9,868.91
You save: R2,467.91  (25%)
Our Price: R7,401.00
Garmin Striker Plus 9SV, Worldwide W/GT52
Garmin Striker Plus 9SV, Worldwide W/GT52

Retail Price: R17,439.75
You save: R4,360.75  (25%)
Our Price: R13,079.00
Garmin Striker Plus 9SV V2, Worldwide W/O XDCR
Garmin Striker Plus 9SV V2, Worldwide W/O XDCR

Retail Price: R13,702.25
You save: R3,426.25  (25%)
Our Price: R10,276.00
Garmin ECHOMAP Plus 42CV, WW, W/GT20 XDCR
Garmin ECHOMAP Plus 42CV, WW, W/GT20 XDCR

Retail Price: R8,738.08
You save: R2,185.08  (25%)
Our Price: R6,553.00
Garmin ECHOMAP Plus 62CV, WW W/GT20 XDCR
Garmin ECHOMAP Plus 62CV, WW W/GT20 XDCR

Retail Price: R13,702.25
You save: R3,426.25  (25%)
Our Price: R10,276.00

Featured Products

Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
R8,615.00  R6,615.00
Save: R2,000.00 off
RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R600.22
You save: R151.32  (25%)
Our Price: R448.90

Monthly Specials For June

Hoppes Elite Gun Oil 2oz (56.7ml)
Hoppes Elite Gun Oil 2oz (56.7ml)

Retail Price: R600.00
You save: R0.00  (0%)
Our Price: R600.00  R385.00
Save: R215.00 off
Bushnell Engage 10X50 Black Roof Prism Binocular
Bushnell Engage 10X50 Black Roof Prism Binocular

Retail Price: R8,860.00
You save: R0.00  (0%)
Our Price: R8,860.00  R5,710.00
Save: R3,150.00 off
Bushnell AR Optics 4.5-18x40 R/S BDC Target Turret SF Scope
Bushnell AR Optics 4.5-18x40 R/S BDC Target Turret SF Scope

Retail Price: R7,040.00
You save: R0.00  (0%)
Our Price: R7,040.00  R4,535.00
Save: R2,505.00 off
Bushnell Trophy 6-18X50 Side Focus Multi X Riflescope
Bushnell Trophy 6-18X50 Side Focus Multi X Riflescope

Retail Price: R7,040.00
You save: R0.00  (0%)
Our Price: R7,040.00  R4,535.00
Save: R2,505.00 off
Bushnell Rimfire 6-18x40, 3 Bdc Turrets, Side Focus
Bushnell Rimfire 6-18x40, 3 Bdc Turrets, Side Focus

Retail Price: R4,220.01
You save: R0.01  (0%)
Our Price: R4,220.00  R2,720.00
Save: R1,500.00 off
Bushnell Phantom GPS Golf Red
Bushnell Phantom GPS Golf Red
R2,320.00  R1,495.00
Save: R825.00 off
Bushnell Neo Ghost Golf GPS Black
Bushnell Neo Ghost Golf GPS Black

Retail Price: R2,650.00
You save: R0.00  (0%)
Our Price: R2,650.00  R1,705.00
Save: R945.00 off
Bushnell Trophy Xtreme Green 8x56 Binocular
Bushnell Trophy Xtreme Green 8x56 Binocular

Retail Price: R7,040.00
You save: R0.00  (0%)
Our Price: R7,040.00  R4,535.00
Save: R2,505.00 off
Hoppes Boresnake Viper .22 Cal Rifle Cleaner
Hoppes Boresnake Viper .22 Cal Rifle Cleaner

Retail Price: R580.00
You save: R0.00  (0%)
Our Price: R580.00  R370.00
Save: R210.00 off
Hoppes Boresnake 180/9mm/38/357 Pistol/Rifle
Hoppes Boresnake 180/9mm/38/357 Pistol/Rifle

Retail Price: R490.00
You save: R0.00  (0%)
Our Price: R490.00  R320.00
Save: R170.00 off
Bushnell Universal Binocular Tripod Adapter
Bushnell Universal Binocular Tripod Adapter
R520.00  R335.00
Save: R185.00 off
Butler Creek Comfort Stretch Sling Rifle Mobu
Butler Creek Comfort Stretch Sling Rifle Mobu
R660.00  R420.00
Save: R240.00 off

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