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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



ALUMINIUM JAG .22


ALUMINIUM JAG .22

Retail Price: R30.00
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ALUMINIUM JAG .243


ALUMINIUM JAG .243

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PATCHES (50 p/pack) FOR UNIV KITS R3028 & R3031


PATCHES (50 p/pack) FOR UNIV KITS R3028 & R3031

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Ram Flannel Strip 800mm X 95mm


Ram Flannel Strip 800mm X 95mm

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Ram Nitro-Solvent 25ml

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Ram Nylon Brush .22


Ram Nylon Brush .22

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Ram Nylon Brush .243


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Ram Nylon Brush .270/7mm


Ram Nylon Brush .270/7mm

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Ram Nylon Brush .38/9mm/.357


Ram Nylon Brush .38/9mm/.357

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Ram P/B Brush .177


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Ram P/B Brush .30/.32


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Ram P/B Brush .375

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Ram P/B Brush .38/9mm/.357


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Ram P/B Brush .45/.410


Ram P/B Brush .45/.410

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Ram P/B Brush .50


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Vortex Fury 10X42 Binocular Rangefinder LRF

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Vortex Razor 27-60 X 85 HD Spotting Scope

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Vortex Razor 22-48X65 HD Spotting Scope
Vortex Razor 22-48X65 HD Spotting Scope

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Vortex Wide LER Eyepiece - 18x65mm, 22x85mm
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm

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Vortex Summit SS-P Tripod
Vortex Summit SS-P Tripod

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Vortex HC-2 High Country Tripod

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A-Tec .30-M15X1 Hertz 119 (Vn00600)
A-Tec .30-M15X1 Hertz 119 (Vn00600)

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Bushnell 2.5x40 Gen 1 Night Vision Binocular

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Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

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Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

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Celestron Ultima 100 Spotting Scope 52252

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Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

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Barska AY13072 40X,100X,400X Monocular Microscope W/Light
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