PrimaPhoto

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



PrimaPhoto Photo Kit Small


PrimaPhoto Photo Kit Small

Retail Price: R625.00
You save: R80.00  (13%)
Our Price: R545.00

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PrimaPhoto Photo Kit Large


PrimaPhoto Photo Kit Large

Retail Price: R780.00
You save: R95.00  (12%)
Our Price: R685.00

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PrimaPhoto Video Kit Large


PrimaPhoto Video Kit Large

Retail Price: R1,255.00
You save: R155.00  (12%)
Our Price: R1,100.00

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PrimaPhoto Foldable Tripod Kit


PrimaPhoto Foldable Tripod Kit

Retail Price: R1,975.00
You save: R250.00  (13%)
Our Price: R1,725.00

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PrimaPhoto Travel Kit Small


PrimaPhoto Travel Kit Small

Retail Price: R3,585.00
You save: R450.00  (13%)
Our Price: R3,135.00

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PrimaPhoto Travel Kit Small


PrimaPhoto Travel Kit Small

Retail Price: R3,585.00
You save: R450.00  (13%)
Our Price: R3,135.00

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PrimaPhoto Travel Kit Small


PrimaPhoto Travel Kit Small

Retail Price: R3,585.00
You save: R450.00  (13%)
Our Price: R3,135.00

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PrimaPhoto Travel Kit Small


PrimaPhoto Travel Kit Small

Retail Price: R3,585.00
You save: R450.00  (13%)
Our Price: R3,135.00

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PrimaPhoto Travel Kit Big


PrimaPhoto Travel Kit Big

Retail Price: R4,560.00
You save: R570.00  (13%)
Our Price: R3,990.00

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PrimaPhoto Travel Kit Big


PrimaPhoto Travel Kit Big

Retail Price: R4,560.00
You save: R570.00  (13%)
Our Price: R3,990.00

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PrimaPhoto Travel Kit Big


PrimaPhoto Travel Kit Big

Retail Price: R4,560.00
You save: R570.00  (13%)
Our Price: R3,990.00

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PrimaPhoto Travel Kit Big


PrimaPhoto Travel Kit Big

Retail Price: R4,560.00
You save: R570.00  (13%)
Our Price: R3,990.00

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New Products For January

Gamo Air Rifle 4.5mm Coyote Blackwhisper
Gamo Air Rifle 4.5mm Coyote Blackwhisper

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP

Retail Price: R12,329.10
You save: R4,334.10  (35%)
Our Price: R7,995.00
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP

Retail Price: R12,330.24
You save: R4,335.24  (35%)
Our Price: R7,995.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,335.00
You save: R4,510.00  (29%)
Our Price: R10,825.00
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For January

Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R877.50
You save: R197.50  (23%)
Our Price: R680.00  R490.00
Save: R190.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R3,999.00  R2,835.00
Save: R1,164.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
Tork Craft Biscuit Joiner 900w 11000rpm
Tork Craft Biscuit Joiner 900w 11000rpm

Retail Price: R1,540.00
You save: R345.00  (22%)
Our Price: R1,195.00  R995.00
Save: R200.00 off
Camelbak Skeeter 1.5l Raspberry Swirl
Camelbak Skeeter 1.5l Raspberry Swirl

Retail Price: R625.00
You save: R175.00  (28%)
Our Price: R450.00  R299.00
Save: R151.00 off

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