PIHER

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For February

Leupold VX-3I 6.5-20x50 LRP S/F Matte TMOA Riflescope (172340)
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMOA Riflescope (172340)

Retail Price: R20,235.00
You save: R5,055.00  (25%)
Our Price: R15,180.00
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMR Riflescope (172342)
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMR Riflescope (172342)

Retail Price: R21,498.50
You save: R5,373.50  (25%)
Our Price: R16,125.00
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMOA Riflescope (172345)
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMOA Riflescope (172345)

Retail Price: R21,375.00
You save: R5,345.00  (25%)
Our Price: R16,030.00
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMR Riflescope (172346)
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMR Riflescope (172346)

Retail Price: R22,724.00
You save: R5,679.00  (25%)
Our Price: R17,045.00
Leupold VX-5HD 2-10x42 CDS-ZL2 Matte Duplex Riflescope (171387)
Leupold VX-5HD 2-10x42 CDS-ZL2 Matte Duplex Riflescope (171387)

Retail Price: R18,268.50
You save: R4,568.50  (25%)
Our Price: R13,700.00
Leupold Ventana 2 SX-1 20-60x80 Angled Black Spotting scope (170761)
Leupold Ventana 2 SX-1 20-60x80 Angled Black Spotting scope (170761)

Retail Price: R12,023.20
You save: R3,003.20  (25%)
Our Price: R9,020.00
Leupold Ventana SX-1 20-60x80mm Angled Kit Gray/Black Spotting scope (170762)
Leupold Ventana SX-1 20-60x80mm Angled Kit Gray/Black Spotting scope (170762)

Retail Price: R12,958.00
You save: R3,238.00  (25%)
Our Price: R9,720.00
Leatherman Pocket Clip + Lanyard Ring
Leatherman Pocket Clip + Lanyard Ring

Retail Price: R125.00
You save: R30.00  (24%)
Our Price: R95.00
BSA 6-24x50 Essential Riflescope MD AO
BSA 6-24x50 Essential Riflescope MD AO

Retail Price: R2,369.30
You save: R594.30  (25%)
Our Price: R1,775.00
BSA Essential 3-9x40 WR Riflescope
BSA Essential 3-9x40 WR Riflescope

Retail Price: R2,441.50
You save: R611.50  (25%)
Our Price: R1,830.00
BSA Essential 4-12x44 AO MD Riflescope
BSA Essential 4-12x44 AO MD Riflescope

Retail Price: R2,395.90
You save: R595.90  (25%)
Our Price: R1,800.00
BSA Sweet 22 3-9x40 Range Riflescope
BSA Sweet 22 3-9x40 Range Riflescope

Retail Price: R3,000.10
You save: R750.10  (25%)
Our Price: R2,250.00
Lexar Cfast Pro 3500x 128GB
Lexar Cfast Pro 3500x 128GB

Retail Price: R12,917.99
You save: R3,229.99  (25%)
Our Price: R9,688.00
Lexar Cfast Pro 3500x 32GB
Lexar Cfast Pro 3500x 32GB

Retail Price: R4,748.00
You save: R1,187.00  (25%)
Our Price: R3,561.00
lexar cfast pro 3500x 64GB
lexar cfast pro 3500x 64GB

Retail Price: R7,598.00
You save: R1,900.00  (25%)
Our Price: R5,698.00
Lexar Jumpdrive S25 128GB
Lexar Jumpdrive S25 128GB

Retail Price: R1,232.99
You save: R308.99  (25%)
Our Price: R924.00
Lexar Jumpdrive S25 16GB Usb 3.0 Twin
Lexar Jumpdrive S25 16GB Usb 3.0 Twin

Retail Price: R510.99
You save: R127.99  (25%)
Our Price: R383.00
Leupold GX-1i2 Digital Golf Green/Black Rangefinder (120172)
Leupold GX-1i2 Digital Golf Green/Black Rangefinder (120172)

Retail Price: R8,270.70
You save: R2,065.70  (25%)
Our Price: R6,205.00
Leupold GX-3i2 Digital Golf Rangefinder (119087)
Leupold GX-3i2 Digital Golf Rangefinder (119087)

Retail Price: R10,448.10
You save: R2,608.10  (25%)
Our Price: R7,840.00
Leupold GX-4i2 Digital Golf Rangefinder (119088)
Leupold GX-4i2 Digital Golf Rangefinder (119088)

Retail Price: R9,120.00
You save: R2,280.00  (25%)
Our Price: R6,840.00
Leupold Pincaddie 2 Lazer Golf Red/Black Rangefinder (120446)
Leupold Pincaddie 2 Lazer Golf Red/Black Rangefinder (120446)

Retail Price: R4,142.00
You save: R1,032.00  (25%)
Our Price: R3,110.00
Leupold RX-1200 I DNA Black Rangefinder (119359)
Leupold RX-1200 I DNA Black Rangefinder (119359)

Retail Price: R9,937.00
You save: R2,482.00  (25%)
Our Price: R7,455.00
Leupold RX-1200i TBR/W DNA M/Orange Rangefinder (170640)
Leupold RX-1200i TBR/W DNA M/Orange Rangefinder (170640)

Retail Price: R10,640.00
You save: R2,660.00  (25%)
Our Price: R7,980.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For February

Tork Craft Tool Bag 22 Pocket 400x210x310mm
Tork Craft Tool Bag 22 Pocket 400x210x310mm

Retail Price: R495.00
You save: R85.00  (17%)
Our Price: R410.00  R300.00
Save: R110.00 off
Suunto Spartan Sport Wrist Hr All Black
Suunto Spartan Sport Wrist Hr All Black
R8,925.00  R6,690.00
Save: R2,235.00 off
Suunto Spartan Sport Wrist Hr Blue
Suunto Spartan Sport Wrist Hr Blue
R8,925.00  R6,690.00
Save: R2,235.00 off
Suunto Spartan Sport Wrist Hr Sakura (Pink)
Suunto Spartan Sport Wrist Hr Sakura (Pink)
R8,925.00  R6,690.00
Save: R2,235.00 off
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
R7,350.00  R5,530.00
Save: R1,820.00 off
Suunto D4i Black Strap NO USB
Suunto D4i Black Strap NO USB
R7,270.00  R5,470.00
Save: R1,800.00 off
Bushnell Tour V4 Rangefinder
Bushnell Tour V4 Rangefinder
R6,495.00  R4,890.00
Save: R1,605.00 off
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
R6,300.00  R4,760.00
Save: R1,540.00 off
Bushnell Tour V3 White
Bushnell Tour V3 White
R6,740.00  R4,710.00
Save: R2,030.00 off
Suunto D4f Black (Freedive)
Suunto D4f Black (Freedive)
R5,560.00  R4,185.00
Save: R1,375.00 off
Bushnell Excel Golf Watch Black
Bushnell Excel Golf Watch Black
R3,415.00  R2,570.00
Save: R845.00 off
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
R3,420.00  R2,570.00
Save: R850.00 off

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