Phottix

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Phottix Optical Microfibre Cloth


Phottix Optical Microfibre Cloth

Retail Price: R20.00
You save: R5.00  (25%)
Our Price: R15.00

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Phottix Body and Rear Lens Cap for Canon DSLR


Phottix Body and Rear Lens Cap for Canon DSLR

Retail Price: R65.00
You save: R10.00  (15%)
Our Price: R55.00

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Phottix Body and Rear Lens Cap for Nikon DSLR


Phottix Body and Rear Lens Cap for Nikon DSLR

Retail Price: R65.00
You save: R10.00  (15%)
Our Price: R55.00

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Phottix Snap-on Lens Cap 52mm


Phottix Snap-on Lens Cap 52mm

Retail Price: R65.00
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Phottix Snap-on Lens Cap 58mm


Phottix Snap-on Lens Cap 58mm

Retail Price: R65.00
You save: R10.00  (15%)
Our Price: R55.00

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Phottix Snap-on Lens Cap 82mm


Phottix Snap-on Lens Cap 82mm

Retail Price: R65.00
You save: R10.00  (15%)
Our Price: R55.00

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Phottix Mitros Flash Diffuser White


Phottix Mitros Flash Diffuser White

Retail Price: R100.00
You save: R15.00  (15%)
Our Price: R85.00

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Phottix Cable S8 for Sony


Phottix Cable S8 for Sony

Retail Price: R110.00
You save: R15.00  (14%)
Our Price: R95.00

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Phottix Cloth/Soft Flash Diffuser


Phottix Cloth/Soft Flash Diffuser

Retail Price: R110.00
You save: R15.00  (14%)
Our Price: R95.00

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Phottix 3-in-1 Cleaning Kit


Phottix 3-in-1 Cleaning Kit

Retail Price: R150.00
You save: R20.00  (13%)
Our Price: R130.00

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Phottix IR Remote for Canon


Phottix IR Remote for Canon

Retail Price: R175.00
You save: R20.00  (11%)
Our Price: R155.00

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Phottix IR Remote for Nikon


Phottix IR Remote for Nikon

Retail Price: R175.00
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Our Price: R155.00

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Phottix Mini Softbox for Hot Shoe Flash


Phottix Mini Softbox for Hot Shoe Flash

Retail Price: R175.00
You save: R20.00  (11%)
Our Price: R155.00

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Phottix Sync Cord 40cm 3.5mm Male to Locking PC


Phottix Sync Cord 40cm 3.5mm Male to Locking PC

Retail Price: R175.00
You save: R20.00  (11%)
Our Price: R155.00

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Phottix Sync Cord 40cm 3.5mm Male to Male + 6.3mm Adapter


Phottix Sync Cord 40cm 3.5mm Male to Male + 6.3mm Adapter

Retail Price: R175.00
You save: R20.00  (11%)
Our Price: R155.00

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Phottix Wired Remote 1m for C6 for Canon, Contax and Pentax


Phottix Wired Remote 1m for C6 for Canon, Contax and Pentax

Retail Price: R175.00
You save: R20.00  (11%)
Our Price: R155.00

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Phottix Wired Remote 1m for C8 for Canon


Phottix Wired Remote 1m for C8 for Canon

Retail Price: R175.00
You save: R20.00  (11%)
Our Price: R155.00

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Phottix Wired Remote 1m for N10 for Nikon


Phottix Wired Remote 1m for N10 for Nikon

Retail Price: R175.00
You save: R20.00  (11%)
Our Price: R155.00

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Phottix Wired Remote 1m for N8 for Nikon, Kodak and Fuji


Phottix Wired Remote 1m for N8 for Nikon, Kodak and Fuji

Retail Price: R175.00
You save: R20.00  (11%)
Our Price: R155.00

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Phottix Sync Cord 40cm Locking PC to Locking PC


Phottix Sync Cord 40cm Locking PC to Locking PC

Retail Price: R195.00
You save: R25.00  (13%)
Our Price: R170.00

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Phottix 4-in-1 Cleaning Kit White


Phottix 4-in-1 Cleaning Kit White

Retail Price: R200.00
You save: R25.00  (12%)
Our Price: R175.00

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Phottix Photo Studio Diffuser Umbrella 101cm White


Phottix Photo Studio Diffuser Umbrella 101cm White

Retail Price: R340.00
You save: R45.00  (13%)
Our Price: R295.00

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Phottix Reflective Studio Umbrella 101cm Silver/Black


Phottix Reflective Studio Umbrella 101cm Silver/Black

Retail Price: R340.00
You save: R45.00  (13%)
Our Price: R295.00

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Phottix Honeycomb Grid and Gels for Hot Shoe Flash


Phottix Honeycomb Grid and Gels for Hot Shoe Flash

Retail Price: R345.00
You save: R45.00  (13%)
Our Price: R300.00

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Phottix Softbox/Flash Strap Set for Hot Shoe Flash


Phottix Softbox/Flash Strap Set for Hot Shoe Flash

Retail Price: R345.00
You save: R45.00  (13%)
Our Price: R300.00

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Phottix Umbrella Swivel US-A2


Phottix Umbrella Swivel US-A2

Retail Price: R345.00
You save: R45.00  (13%)
Our Price: R300.00

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Phottix Luna Mount for Bowens 152mm


Phottix Luna Mount for Bowens 152mm

Retail Price: R365.00
You save: R45.00  (12%)
Our Price: R320.00

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Phottix Luna Mount for Elinchrom 152mm


Phottix Luna Mount for Elinchrom 152mm

Retail Price: R365.00
You save: R45.00  (12%)
Our Price: R320.00

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Phottix Umbrella Swivel US-A3


Phottix Umbrella Swivel US-A3

Retail Price: R430.00
You save: R55.00  (13%)
Our Price: R375.00

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Phottix Speed Ring for Bowens 144mm


Phottix Speed Ring for Bowens 144mm

Retail Price: R435.00
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Our Price: R380.00

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Phottix Gel Set for Hot Shoe Flash


Phottix Gel Set for Hot Shoe Flash

Retail Price: R445.00
You save: R55.00  (12%)
Our Price: R390.00

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Phottix Reflective Studio Umbrella 101cm White/Black


Phottix Reflective Studio Umbrella 101cm White/Black

Retail Price: R450.00
You save: R55.00  (12%)
Our Price: R395.00

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Phottix Varos Pro S Multi-Function Flash Shoe Umbrella Holder


Phottix Varos Pro S Multi-Function Flash Shoe Umbrella Holder

Retail Price: R465.00
You save: R60.00  (13%)
Our Price: R405.00

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Phottix Speed Ring for Elinchrom - for Hexa-Para


Phottix Speed Ring for Elinchrom - for Hexa-Para

Retail Price: R470.00
You save: R60.00  (13%)
Our Price: R410.00

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Phottix +1, +2, +4, 10x Macro Lens Filters (Close-Up Lens) 52mm


Phottix +1, +2, +4, 10x Macro Lens Filters (Close-Up Lens) 52mm

Retail Price: R490.00
You save: R60.00  (12%)
Our Price: R430.00

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Phottix Shoot Through Softbox Studio Umbrella 101cm


Phottix Shoot Through Softbox Studio Umbrella 101cm

Retail Price: R510.00
You save: R65.00  (13%)
Our Price: R445.00

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Phottix Varos Pro M Multi-Function Flash Shoe Umbrella Holder


Phottix Varos Pro M Multi-Function Flash Shoe Umbrella Holder

Retail Price: R515.00
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Our Price: R450.00

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Phottix Light Stand 62cm


Phottix Light Stand 62cm

Retail Price: R540.00
You save: R65.00  (12%)
Our Price: R475.00

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Phottix Multi Clamp with Reversible 1/4? 3/8? Spigot


Phottix Multi Clamp with Reversible 1/4? 3/8? Spigot

Retail Price: R540.00
You save: R65.00  (12%)
Our Price: R475.00

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Phottix Varos Pro BG Multi-Function Flash Shoe Umbrella Holder


Phottix Varos Pro BG Multi-Function Flash Shoe Umbrella Holder

Retail Price: R560.00
You save: R70.00  (12%)
Our Price: R490.00

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New Products For January

Gamo Air Rifle 4.5mm Coyote Blackwhisper
Gamo Air Rifle 4.5mm Coyote Blackwhisper

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP

Retail Price: R12,329.10
You save: R4,334.10  (35%)
Our Price: R7,995.00
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP

Retail Price: R12,330.24
You save: R4,335.24  (35%)
Our Price: R7,995.00

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Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
Our Price: R8,685.00

Monthly Specials For January

Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R877.50
You save: R197.50  (23%)
Our Price: R680.00  R490.00
Save: R190.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R3,999.00  R2,835.00
Save: R1,164.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
Tork Craft Biscuit Joiner 900w 11000rpm
Tork Craft Biscuit Joiner 900w 11000rpm

Retail Price: R1,540.00
You save: R345.00  (22%)
Our Price: R1,195.00  R995.00
Save: R200.00 off
Camelbak Skeeter 1.5l Raspberry Swirl
Camelbak Skeeter 1.5l Raspberry Swirl

Retail Price: R625.00
You save: R175.00  (28%)
Our Price: R450.00  R299.00
Save: R151.00 off

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