NUTRITION

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For February

BSA Flashlight 140 LED
BSA Flashlight 140 LED

Retail Price: R484.50
You save: R119.50  (25%)
Our Price: R365.00
BSA Flashlight 160 LED
BSA Flashlight 160 LED

Retail Price: R484.50
You save: R119.50  (25%)
Our Price: R365.00
BSA Meteor Evo .177 Wood (170)
BSA Meteor Evo .177 Wood (170)

Retail Price: R5,681.00
You save: R1,421.00  (25%)
Our Price: R4,260.00
BSA Meteor Evo Silentium .177 Wood (170-Sp)
BSA Meteor Evo Silentium .177 Wood (170-Sp)

Retail Price: R5,791.88
You save: R1,981.88  (34%)
Our Price: R3,810.00
BSA Meteor Mk7 5.5mm (096sa)
BSA Meteor Mk7 5.5mm (096sa)

Retail Price: R4,455.50
You save: R1,110.50  (25%)
Our Price: R3,345.00
BSA Mounts High (DHHR)
BSA Mounts High (DHHR)

Retail Price: R212.80
You save: R52.80  (25%)
Our Price: R160.00
Lexar Jumpdrive S37 16GB
Lexar Jumpdrive S37 16GB

Retail Price: R263.99
You save: R65.99  (25%)
Our Price: R198.00
Lexar Jumpdrive S37 32GB
Lexar Jumpdrive S37 32GB

Retail Price: R416.00
You save: R104.00  (25%)
Our Price: R312.00
Nikon Black X1000 Riflescope 4-16X50SF X-MOA
Nikon Black X1000 Riflescope 4-16X50SF X-MOA

Retail Price: R15,768.99
You save: R3,941.99  (25%)
Our Price: R11,827.00
Nikon Black X1000 Riflescope 6-24X50SF Il X-Mrad
Nikon Black X1000 Riflescope 6-24X50SF Il X-Mrad

Retail Price: R21,848.99
You save: R5,461.99  (25%)
Our Price: R16,387.00
Nikon Monarch 3 Riflesccope 2.5-10X42 M BDC
Nikon Monarch 3 Riflesccope 2.5-10X42 M BDC

Retail Price: R9,498.99
You save: R2,374.99  (25%)
Our Price: R7,124.00
Nikon Monarch 3 Riflescope 4-16x42 SF M/NP
Nikon Monarch 3 Riflescope 4-16x42 SF M/NP

Retail Price: R10,829.00
You save: R2,707.00  (25%)
Our Price: R8,122.00
BSA PCP Charging Kit
BSA PCP Charging Kit

Retail Price: R7,721.60
You save: R1,926.60  (25%)
Our Price: R5,795.00
Vortex Crossfire 3 12x50 Binocular
Vortex Crossfire 3 12x50 Binocular

Retail Price: R6,270.00
You save: R1,570.00  (25%)
Our Price: R4,700.00
Vortex Diamondback 12x50 Bincocular
Vortex Diamondback 12x50 Bincocular

Retail Price: R8,169.99
You save: R2,039.99  (25%)
Our Price: R6,130.00
Vortex Solo 10x36 Monocular
Vortex Solo 10x36 Monocular

Retail Price: R3,800.00
You save: R950.00  (25%)
Our Price: R2,850.00
Vortex Recce Pro 8x32 Monocular
Vortex Recce Pro 8x32 Monocular

Retail Price: R10,260.00
You save: R2,565.00  (25%)
Our Price: R7,695.00
Vortex Impact 850 YD (850 YD Range) Rangefinder
Vortex Impact 850 YD (850 YD Range) Rangefinder

Retail Price: R7,029.99
You save: R1,754.99  (25%)
Our Price: R5,275.00
Vortex Fury 10X42 Binocular Rangefinder LRF
Vortex Fury 10X42 Binocular Rangefinder LRF

Retail Price: R38,000.00
You save: R9,500.00  (25%)
Our Price: R28,500.00
Vortex Razor 27-60 X 85 HD Spotting Scope
Vortex Razor 27-60 X 85 HD Spotting Scope

Retail Price: R47,499.99
You save: R11,874.99  (25%)
Our Price: R35,625.00
Vortex Razor 22-48X65 HD Spotting Scope
Vortex Razor 22-48X65 HD Spotting Scope

Retail Price: R36,099.99
You save: R9,024.99  (25%)
Our Price: R27,075.00
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm

Retail Price: R8,360.00
You save: R2,090.00  (25%)
Our Price: R6,270.00
Vortex Summit SS-P Tripod
Vortex Summit SS-P Tripod

Retail Price: R5,700.00
You save: R1,425.00  (25%)
Our Price: R4,275.00
Vortex HC-2 High Country Tripod
Vortex HC-2 High Country Tripod

Retail Price: R3,039.99
You save: R759.99  (25%)
Our Price: R2,280.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For February

Bushnell 8MP Trophy Cam HD Wireless Brown 119598
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
R6,300.00  R4,760.00
Save: R1,540.00 off
Bushnell Tour V3 White
Bushnell Tour V3 White
R6,740.00  R4,710.00
Save: R2,030.00 off
Suunto D4f Black (Freedive)
Suunto D4f Black (Freedive)
R5,560.00  R4,185.00
Save: R1,375.00 off
Bushnell Excel Golf Watch Black
Bushnell Excel Golf Watch Black
R3,415.00  R2,570.00
Save: R845.00 off
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
R3,420.00  R2,570.00
Save: R850.00 off
Primos Dogg Catcher Predator Call
Primos Dogg Catcher Predator Call
R3,500.00  R2,445.00
Save: R1,055.00 off
Hoppes Wooden Box With Handle
Hoppes Wooden Box With Handle
R2,760.00  R1,930.00
Save: R830.00 off
Primos Trigger Stick Gen3 Tall Tripod
Primos Trigger Stick Gen3 Tall Tripod
R2,655.00  R1,855.00
Save: R800.00 off
Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042
Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042
R2,050.00  R1,545.00
Save: R505.00 off
Primos Trigger Stick Bipod Gen 2
Primos Trigger Stick Bipod Gen 2
R1,840.00  R1,285.00
Save: R555.00 off
Tasco 10x42 Roof Prism Waterproof Binocular
Tasco 10x42 Roof Prism Waterproof Binocular
R1,540.00  R1,160.00
Save: R380.00 off
Bushnell 10X42 Essential 2016 Roof Binocular
Bushnell 10X42 Essential 2016 Roof Binocular
R1,420.00  R1,070.00
Save: R350.00 off

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