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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



NIKON 1 MOUNTING FOOT COVER BS-N2000


NIKON 1 MOUNTING FOOT COVER BS-N2000

Retail Price: R30.00
You save: R5.00  (17%)
Our Price: R25.00

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NIKON 1 BODY CAP BF-N1000


NIKON 1 BODY CAP BF-N1000

Retail Price: R45.00
You save: R10.00  (22%)
Our Price: R35.00

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NIKON 1 MULTI ACC PORT COVER BS-N1000 WHITE


NIKON 1 MULTI ACC PORT COVER BS-N1000 WHITE

Retail Price: R45.00
You save: R10.00  (22%)
Our Price: R35.00

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NIKON TP-1 STYLUS


NIKON TP-1 STYLUS

Retail Price: R60.00
You save: R10.00  (17%)
Our Price: R50.00

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NIKON ET-2 PROJECTOR STAND FOR COOLPIX S10000pj


NIKON ET-2 PROJECTOR STAND FOR COOLPIX S10000pj

Retail Price: R75.00
You save: R15.00  (20%)
Our Price: R60.00

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NIKON FIELDSCOPE RUBBER EYEPIECE CAP BXA30582


NIKON FIELDSCOPE RUBBER EYEPIECE CAP BXA30582

Retail Price: R75.00
You save: R15.00  (20%)
Our Price: R60.00

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NIKON LC-E880 REPLACEMENT LENS CAP


NIKON LC-E880 REPLACEMENT LENS CAP

Retail Price: R75.00
You save: R15.00  (20%)
Our Price: R60.00

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Nikon UC-E15 USB Cable


Nikon UC-E15 USB Cable

Retail Price: R75.00
You save: R15.00  (20%)
Our Price: R60.00

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NIKON 52MM SNAP ON LENS CAP


NIKON 52MM SNAP ON LENS CAP

Retail Price: R90.00
You save: R20.00  (22%)
Our Price: R70.00

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NIKON 58MM SNAP ON LENS CAP


NIKON 58MM SNAP ON LENS CAP

Retail Price: R90.00
You save: R20.00  (22%)
Our Price: R70.00

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NIKON 1 SOFT CASE CG-N100


NIKON 1 SOFT CASE CG-N100

Retail Price: R110.00
You save: R25.00  (23%)
Our Price: R85.00

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NIKON 1 SOFT CASE SS-N5


NIKON 1 SOFT CASE SS-N5

Retail Price: R110.00
You save: R25.00  (23%)
Our Price: R85.00

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NIKON LF-4 REAR LENS CAP


NIKON LF-4 REAR LENS CAP

Retail Price: R110.00
You save: R25.00  (23%)
Our Price: R85.00

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NIKON WP-S1 SLICA GEL FOR WP-CP1/WP-CP2


NIKON WP-S1 SLICA GEL FOR WP-CP1/WP-CP2

Retail Price: R110.00
You save: R25.00  (23%)
Our Price: R85.00

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NIKON MS-5 BATTERY HOLDER


NIKON MS-5 BATTERY HOLDER

Retail Price: R125.00
You save: R30.00  (24%)
Our Price: R95.00

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NIKON UR-E4 STEP DOWN RING -880


NIKON UR-E4 STEP DOWN RING -880

Retail Price: R120.00
You save: R25.00  (21%)
Our Price: R95.00

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NIKON 1 FRONT LENS CAP LC-N72


NIKON 1 FRONT LENS CAP LC-N72

Retail Price: R140.00
You save: R30.00  (21%)
Our Price: R110.00

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NIKON 1 FRONT LENS CAP LC-N40.5


NIKON 1 FRONT LENS CAP LC-N40.5

Retail Price: R140.00
You save: R26.06  (19%)
Our Price: R113.94

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NIKON SZ-1 COLOR FILTER HOLDER


NIKON SZ-1 COLOR FILTER HOLDER

Retail Price: R170.00
You save: R35.00  (21%)
Our Price: R135.00

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NIKON 62MM SNAP ON LENS CAP


NIKON 62MM SNAP ON LENS CAP

Retail Price: R185.00
You save: R40.00  (22%)
Our Price: R145.00

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NIKON UR-E8 STEP DOWN RING ADAPTER


NIKON UR-E8 STEP DOWN RING ADAPTER

Retail Price: R185.00
You save: R40.00  (22%)
Our Price: R145.00

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NIKON LC-ER8 REAR CAP WC-E75A


NIKON LC-ER8 REAR CAP WC-E75A

Retail Price: R200.00
You save: R45.00  (23%)
Our Price: R155.00

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NIKON 1 STRAP AN-N1000 BLACK


NIKON 1 STRAP AN-N1000 BLACK

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON 1 STRAP AN-N1000 PINK


NIKON 1 STRAP AN-N1000 PINK

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON 1 STRAP AN-N1000 RED


NIKON 1 STRAP AN-N1000 RED

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON 1 STRAP AN-N1000 SILVER


NIKON 1 STRAP AN-N1000 SILVER

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON 1 WRAPPING CLOTH CF-N3000 BLACK


NIKON 1 WRAPPING CLOTH CF-N3000 BLACK

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON 1 WRAPPING CLOTH CF-N3000 WHITE


NIKON 1 WRAPPING CLOTH CF-N3000 WHITE

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON MS-D70 CR2 BATTERY HOLDER FOR D70


NIKON MS-D70 CR2 BATTERY HOLDER FOR D70

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON SZ-2FL Fluorescent COLOR FILTER FOR SB-910


NIKON SZ-2FL Fluorescent COLOR FILTER FOR SB-910

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON SZ-2TN Incandescent COLOR FILTER FOR SB-910


NIKON SZ-2TN Incandescent COLOR FILTER FOR SB-910

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON UC-E6 USB CABLE


NIKON UC-E6 USB CABLE

Retail Price: R215.00
You save: R45.00  (21%)
Our Price: R170.00

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NIKON 1 SOFT CASE LENS CL-N102


NIKON 1 SOFT CASE LENS CL-N102

Retail Price: R230.00
You save: R50.00  (22%)
Our Price: R180.00

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NIKON 72MM SNAP ON LENS CAP


NIKON 72MM SNAP ON LENS CAP

Retail Price: R245.00
You save: R50.00  (20%)
Our Price: R195.00

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NIKON SS-800 SOFT CASE


NIKON SS-800 SOFT CASE

Retail Price: R245.00
You save: R50.00  (20%)
Our Price: R195.00

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NIKON SS-SU800 SOFT CASE


NIKON SS-SU800 SOFT CASE

Retail Price: R245.00
You save: R50.00  (20%)
Our Price: R195.00

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NIKON SZ-2 COLOR FILTER HOLDER


NIKON SZ-2 COLOR FILTER HOLDER

Retail Price: R245.00
You save: R50.00  (20%)
Our Price: R195.00

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NIKON MS-12 BATTERY HOLDER F100


NIKON MS-12 BATTERY HOLDER F100

Retail Price: R260.00
You save: R55.00  (21%)
Our Price: R205.00

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NIKON MS-8 BATTERY HOLDER FOR F90/X


NIKON MS-8 BATTERY HOLDER FOR F90/X

Retail Price: R260.00
You save: R55.00  (21%)
Our Price: R205.00

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NIKON UC-E13 USB CABLE


NIKON UC-E13 USB CABLE

Retail Price: R260.00
You save: R55.00  (21%)
Our Price: R205.00

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New Products For January

Gamo Air Rifle 4.5mm Coyote Blackwhisper
Gamo Air Rifle 4.5mm Coyote Blackwhisper

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP

Retail Price: R12,329.10
You save: R4,334.10  (35%)
Our Price: R7,995.00
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP

Retail Price: R12,330.24
You save: R4,335.24  (35%)
Our Price: R7,995.00
Bushnell ELITE 3500 SILVER HANDGUN, 2-6X 32, MULTI-X
Bushnell ELITE 3500 SILVER HANDGUN, 2-6X 32, MULTI-X

Retail Price: R6,541.32
You save: R2,236.32  (34%)
Our Price: R4,305.00
Bushnell Trophy 1.75-4x32 Circle-X Realtree Ap
Bushnell Trophy 1.75-4x32 Circle-X Realtree Ap

Retail Price: R4,873.50
You save: R1,666.50  (34%)
Our Price: R3,207.00

Featured Products

Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
Our Price: R8,685.00

Monthly Specials For January

Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R877.50
You save: R197.50  (23%)
Our Price: R680.00  R490.00
Save: R190.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R3,999.00  R2,835.00
Save: R1,164.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
Tork Craft Biscuit Joiner 900w 11000rpm
Tork Craft Biscuit Joiner 900w 11000rpm

Retail Price: R1,540.00
You save: R345.00  (22%)
Our Price: R1,195.00  R995.00
Save: R200.00 off
Camelbak Skeeter 1.5l Raspberry Swirl
Camelbak Skeeter 1.5l Raspberry Swirl

Retail Price: R625.00
You save: R175.00  (28%)
Our Price: R450.00  R299.00
Save: R151.00 off

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