National Geographic

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



National Geographic 3x Pop-Up LED Magnifier


National Geographic 3x Pop-Up LED Magnifier

Retail Price: R201.75
You save: R55.48  (27%)
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National Geographic Lensatic Compass


National Geographic Lensatic Compass

Retail Price: R201.75
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NATIONAL GEOGRAPHIC 10X25 MONOCULAR


NATIONAL GEOGRAPHIC 10X25 MONOCULAR

Retail Price: R337.94
You save: R90.79  (27%)
Our Price: R247.15

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National Geographic 8x21 Binocular


National Geographic 8x21 Binocular

Retail Price: R448.90
You save: R121.05  (27%)
Our Price: R327.85

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National Geographic 10x25 Binocular


National Geographic 10x25 Binocular

Retail Price: R479.17
You save: R131.14  (27%)
Our Price: R348.03

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National Geographic 8x21/7x50 Binocular Bundle


National Geographic 8x21/7x50 Binocular Bundle

Retail Price: R796.93
You save: R216.89  (27%)
Our Price: R580.04

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National Geographic 10x25/10x50 Binocular Bundle


National Geographic 10x25/10x50 Binocular Bundle

Retail Price: R807.02
You save: R221.93  (28%)
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NATIONAL GEOGRAPHIC 8X40 PORRO BINOCULAR


NATIONAL GEOGRAPHIC 8X40 PORRO BINOCULAR

Retail Price: R872.59
You save: R242.11  (28%)
Our Price: R630.48

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National Geographic 7x50 Porro Binocular


National Geographic 7x50 Porro Binocular

Retail Price: R998.68
You save: R272.37  (27%)
Our Price: R726.32

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National Geographic 10x50 Porro Binocular


National Geographic 10x50 Porro Binocular

Retail Price: R1,008.77
You save: R277.41  (28%)
Our Price: R731.36

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National Geographic 8x42 Roof Prism Binocular


National Geographic 8x42 Roof Prism Binocular

Retail Price: R1,311.40
You save: R358.11  (27%)
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Nat Geo 8x40 Bak4 Porro Prism Birding Binocular


Nat Geo 8x40 Bak4 Porro Prism Birding Binocular

Retail Price: R1,714.91
You save: R469.08  (27%)
Our Price: R1,245.83

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National Geographic 20-60x60 Spotting Scope


National Geographic 20-60x60 Spotting Scope

Retail Price: R1,714.91
You save: R469.08  (27%)
Our Price: R1,245.83

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NAT GEO 7X50 BAK4 PORRO PRISM LOW-LIGHT BINOCULAR


NAT GEO 7X50 BAK4 PORRO PRISM LOW-LIGHT BINOCULAR

Retail Price: R1,775.44
You save: R489.25  (28%)
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National Geographic Compact Telescope 76X350


National Geographic Compact Telescope 76X350

Retail Price: R1,810.75
You save: R499.34  (28%)
Our Price: R1,311.40

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Nat Geo 10x50 Bak4 Porro Prism Game Binocular


Nat Geo 10x50 Bak4 Porro Prism Game Binocular

Retail Price: R1,815.79
You save: R499.34  (28%)
Our Price: R1,316.45

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National Geographic Refractor Telescope 60X700


National Geographic Refractor Telescope 60X700

Retail Price: R2,370.61
You save: R650.66  (27%)
Our Price: R1,719.96

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National Geographic 8x42 Waterproof Binocular


National Geographic 8x42 Waterproof Binocular

Retail Price: R2,723.68
You save: R746.49  (27%)
Our Price: R1,977.19

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National Geographic Compact Telescope 114X500


National Geographic Compact Telescope 114X500

Retail Price: R3,354.17
You save: R923.03  (28%)
Our Price: R2,431.14

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National Geographic Reflector Telescope 114X900


National Geographic Reflector Telescope 114X900

Retail Price: R3,984.65
You save: R1,094.52  (27%)
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National Geographic 3x25 Night Vison


National Geographic 3x25 Night Vison

Retail Price: R4,025.00
You save: R1,104.61  (27%)
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National Geographic 4x21 Laser Rangefinder


National Geographic 4x21 Laser Rangefinder

Retail Price: R4,736.18
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National Geographic 5x50 Night Vision


National Geographic 5x50 Night Vision

Retail Price: R5,038.82
You save: R1,387.06  (28%)
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National Geographic 90mm Maksutov-Cassegrain GoTo Telescope


National Geographic 90mm Maksutov-Cassegrain GoTo Telescope

Retail Price: R12,594.52
You save: R3,465.13  (28%)
Our Price: R9,129.39

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New Products For April

Bushnell Engage 2.5-10X44 Exposed, Lock TLT Deploy MOA SFP Riflescope
Bushnell Engage 2.5-10X44 Exposed, Lock TLT Deploy MOA SFP Riflescope

Retail Price: R8,495.00
You save: R2,125.00  (25%)
Our Price: R6,370.00
Bushnell Engage 3-12X42 Exposed, Locking TLT Riflescope
Bushnell Engage 3-12X42 Exposed, Locking TLT Riflescope

Retail Price: R8,955.00
You save: R2,235.00  (25%)
Our Price: R6,720.00
Bushnell Engage 6-18X50 Capped Turrets Riflescope
Bushnell Engage 6-18X50 Capped Turrets Riflescope

Retail Price: R10,410.00
You save: R2,285.00  (22%)
Our Price: R8,125.00
Bushnell Laser Boresighter .22 - .50 Caliber - 5 Arbors, Clam
Bushnell Laser Boresighter .22 - .50 Caliber - 5 Arbors, Clam

Retail Price: R1,055.00
You save: R260.00  (25%)
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Tasco Essentials 10x50mm Binocular Black
Tasco Essentials 10x50mm Binocular Black

Retail Price: R958.33
You save: R171.49  (18%)
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Bushnell Engage 10X42 Black Roof Prism Binocular
Bushnell Engage 10X42 Black Roof Prism Binocular

Retail Price: R8,455.00
You save: R2,115.00  (25%)
Our Price: R6,340.00
Bushnell Engage 10X50 Black Roof Prism Binocular
Bushnell Engage 10X50 Black Roof Prism Binocular

Retail Price: R8,855.00
You save: R2,210.00  (25%)
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Bushnell Engage 12X50 Black Roof Prism Binocular
Bushnell Engage 12X50 Black Roof Prism Binocular

Retail Price: R9,050.00
You save: R2,265.00  (25%)
Our Price: R6,785.00
Bushnell Engage 8X42 Black Roof Prism Binocular
Bushnell Engage 8X42 Black Roof Prism Binocular

Retail Price: R8,245.00
You save: R2,060.00  (25%)
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Traser Lady Blue 3-Hand Silicon Watch
Traser Lady Blue 3-Hand Silicon Watch

Retail Price: R7,454.82
You save: R2,194.08  (29%)
Our Price: R5,260.75
Traser P6506 Commander Force Nato Watch
Traser P6506 Commander Force Nato Watch

Retail Price: R6,945.39
You save: R1,735.09  (25%)
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Traser P6602 Extreme Sport Watch
Traser P6602 Extreme Sport Watch

Retail Price: R9,870.83
You save: R2,900.22  (29%)
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Tasco Essentials 10X25 FRP Brown Camo Binocular
Tasco Essentials 10X25 FRP Brown Camo Binocular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Tasco Essentials 10X25 FRP Green Bincoular
Tasco Essentials 10X25 FRP Green Bincoular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Traser H3 Es Carbbon Pro Silicone Watch (100313)
Traser H3 Es Carbbon Pro Silicone Watch (100313)

Retail Price: R8,055.04
You save: R2,370.61  (29%)
Our Price: R5,684.43
Traser P5904 Trooper Rubber Watch
Traser P5904 Trooper Rubber Watch

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Tasco Essentials 8X42 2016 Roof Prism Binoculars
Tasco Essentials 8X42 2016 Roof Prism Binoculars

Retail Price: R1,555.00
You save: R390.00  (25%)
Our Price: R1,165.00
Suunto Strap Spartan Trainer Wrist HR Ocean
Suunto Strap Spartan Trainer Wrist HR Ocean

Retail Price: R655.00
You save: R165.00  (25%)
Our Price: R490.00
Bushnell Excel Golf Watch - Grey Bluetooth
Bushnell Excel Golf Watch - Grey Bluetooth

Retail Price: R4,220.00
You save: R1,055.00  (25%)
Our Price: R3,165.00
Buck B673 BKS Bucklite Max Small (Box)
Buck B673 BKS Bucklite Max Small (Box)

Retail Price: R526.00
You save: R131.00  (25%)
Our Price: R395.00
Buck B286 BKS Bantam Bhw Black (Clam)
Buck B286 BKS Bantam Bhw Black (Clam)

Retail Price: R600.99
You save: R149.99  (25%)
Our Price: R451.00
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Traser P5904 H3 Type 3 Nato Strap
Traser P5904 H3 Type 3 Nato Strap

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)

Retail Price: R594.00
You save: R149.00  (25%)
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Featured Products

Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,377.63
You save: R9,729.61  (28%)
Our Price: R25,648.03
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R403.51
You save: R110.96  (27%)
Our Price: R292.54
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,104.61  (27%)
Our Price: R2,920.39
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,681.58
You save: R2,920.39  (25%)
Our Price: R8,761.18

Monthly Specials For April

Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,319.16  R1,811.25
Save: R507.91 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R4,034.08  R2,859.87
Save: R1,174.21 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R9,077.94  R6,355.26
Save: R2,722.68 off
Bushnell Night Vision 5x42 Stealth View Digital Night Vision
Bushnell Night Vision 5x42 Stealth View Digital Night Vision
R13,063.60  R4,539.47
Save: R8,524.12 off

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