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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Unicorn Push Lamp Gift Box - Black


Unicorn Push Lamp Gift Box - Black

Retail Price: R35.00
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Unicorn 3 Colour Led W/Swivel Key Chain - Oval


Unicorn 3 Colour Led W/Swivel Key Chain - Oval

Retail Price: R55.00
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Spotlight Headband


Spotlight Headband

Retail Price: R65.00
You save: R20.00  (31%)
Our Price: R45.00

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Spotlight Lanyard


Spotlight Lanyard

Retail Price: R65.00
You save: R20.00  (31%)
Our Price: R45.00

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Unicorn 3 Colour Led W/Snap Lock Key Chain - Oval


Unicorn 3 Colour Led W/Snap Lock Key Chain - Oval

Retail Price: R65.00
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Unicorn 3 Colour Led W/Quick Det Key Chain - Oval


Unicorn 3 Colour Led W/Quick Det Key Chain - Oval

Retail Price: R75.00
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Spotlight Ac Adaptor Europe 220v Charger


Spotlight Ac Adaptor Europe 220v Charger

Retail Price: R170.00
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Spotlight 12 Rech Alu Led W/Lanyard-Pink


Spotlight 12 Rech Alu Led W/Lanyard-Pink

Retail Price: R285.00
You save: R65.00  (23%)
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Samsat 2W Nichia LED Aluminium Flashlight


Samsat 2W Nichia LED Aluminium Flashlight

Retail Price: R400.00
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New Products For February

Nikon Monarch 3 Riflesccope 2.5-10X42 M BDC
Nikon Monarch 3 Riflesccope 2.5-10X42 M BDC

Retail Price: R9,498.99
You save: R2,374.99  (25%)
Our Price: R7,124.00
Nikon Monarch 3 Riflescope 4-16x42 SF M/NP
Nikon Monarch 3 Riflescope 4-16x42 SF M/NP

Retail Price: R10,829.00
You save: R2,707.00  (25%)
Our Price: R8,122.00
BSA PCP Charging Kit
BSA PCP Charging Kit

Retail Price: R7,721.60
You save: R1,926.60  (25%)
Our Price: R5,795.00
Vortex Crossfire 3 12x50 Binocular
Vortex Crossfire 3 12x50 Binocular

Retail Price: R6,270.00
You save: R1,570.00  (25%)
Our Price: R4,700.00
Vortex Diamondback 12x50 Bincocular
Vortex Diamondback 12x50 Bincocular

Retail Price: R8,169.99
You save: R2,039.99  (25%)
Our Price: R6,130.00
Vortex Solo 10x36 Monocular
Vortex Solo 10x36 Monocular

Retail Price: R3,800.00
You save: R950.00  (25%)
Our Price: R2,850.00
Vortex Recce Pro 8x32 Monocular
Vortex Recce Pro 8x32 Monocular

Retail Price: R10,260.00
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Vortex Impact 850 YD (850 YD Range) Rangefinder
Vortex Impact 850 YD (850 YD Range) Rangefinder

Retail Price: R7,029.99
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Vortex Fury 10X42 Binocular Rangefinder LRF
Vortex Fury 10X42 Binocular Rangefinder LRF

Retail Price: R38,000.00
You save: R9,500.00  (25%)
Our Price: R28,500.00
Vortex Razor 27-60 X 85 HD Spotting Scope
Vortex Razor 27-60 X 85 HD Spotting Scope

Retail Price: R47,499.99
You save: R11,874.99  (25%)
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Vortex Razor 22-48X65 HD Spotting Scope
Vortex Razor 22-48X65 HD Spotting Scope

Retail Price: R36,099.99
You save: R9,024.99  (25%)
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Vortex Wide LER Eyepiece - 18x65mm, 22x85mm
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm

Retail Price: R8,360.00
You save: R2,090.00  (25%)
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Vortex Summit SS-P Tripod
Vortex Summit SS-P Tripod

Retail Price: R5,700.00
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Vortex HC-2 High Country Tripod
Vortex HC-2 High Country Tripod

Retail Price: R3,039.99
You save: R759.99  (25%)
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A-Tec .30-M15X1 Hertz 119 (Vn00600)
A-Tec .30-M15X1 Hertz 119 (Vn00600)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
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A-Tec .30-M14X1 Hertz 119 (Vn00589)
A-Tec .30-M14X1 Hertz 119 (Vn00589)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
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A-Tec .30-M18X1 Hertz 119 (Vn00644)
A-Tec .30-M18X1 Hertz 119 (Vn00644)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec .223-M14X1 Hertz 119 (Vn00621)
A-Tec .223-M14X1 Hertz 119 (Vn00621)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
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A-Tec .223-M18X1 Hertz 119 (Vn00784)
A-Tec .223-M18X1 Hertz 119 (Vn00784)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
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A-Tec .338-M14X1 Hertz 119 (Vn00631)
A-Tec .338-M14X1 Hertz 119 (Vn00631)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
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A-Tec .338-M15X1 Hertz 119 (Vn00638)
A-Tec .338-M15X1 Hertz 119 (Vn00638)

Retail Price: R5,225.00
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A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)

Retail Price: R5,225.00
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A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
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A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)

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Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

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Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
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Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
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Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
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Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
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RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
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RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R595.00
You save: R150.00  (25%)
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Monthly Specials For February

Bushnell Excel Golf Watch Black
Bushnell Excel Golf Watch Black
R3,415.00  R2,570.00
Save: R845.00 off
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
R3,420.00  R2,570.00
Save: R850.00 off
Primos Dogg Catcher Predator Call
Primos Dogg Catcher Predator Call
R3,500.00  R2,445.00
Save: R1,055.00 off
Hoppes Wooden Box With Handle
Hoppes Wooden Box With Handle
R2,760.00  R1,930.00
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Primos Trigger Stick Gen3 Tall Tripod
Primos Trigger Stick Gen3 Tall Tripod
R2,655.00  R1,855.00
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Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042
Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042
R2,050.00  R1,545.00
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Primos Trigger Stick Bipod Gen 2
Primos Trigger Stick Bipod Gen 2
R1,840.00  R1,285.00
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Tasco 10x42 Roof Prism Waterproof Binocular
Tasco 10x42 Roof Prism Waterproof Binocular
R1,540.00  R1,160.00
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Bushnell 10X42 Essential 2016 Roof Binocular
Bushnell 10X42 Essential 2016 Roof Binocular
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Bushnell Security Case for 119676+119677 Trail Cameras
Bushnell Security Case for 119676+119677 Trail Cameras

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You save: R0.00  (0%)
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Hoppe's Handle+Rod .270 Cal .30MM 38" Rifle Coated
Hoppe's Handle+Rod .270 Cal .30MM 38" Rifle Coated
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Hoppe's Handle+Rod .17-.20 Cal 36" Rifle Coated Elite
Hoppe's Handle+Rod .17-.20 Cal 36" Rifle Coated Elite
R1,030.00  R720.00
Save: R310.00 off

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