Millett

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For February

Vortex Razor 22-48X65 HD Spotting Scope
Vortex Razor 22-48X65 HD Spotting Scope

Retail Price: R36,099.99
You save: R9,024.99  (25%)
Our Price: R27,075.00
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm

Retail Price: R8,360.00
You save: R2,090.00  (25%)
Our Price: R6,270.00
Vortex Summit SS-P Tripod
Vortex Summit SS-P Tripod

Retail Price: R5,700.00
You save: R1,425.00  (25%)
Our Price: R4,275.00
Vortex HC-2 High Country Tripod
Vortex HC-2 High Country Tripod

Retail Price: R3,039.99
You save: R759.99  (25%)
Our Price: R2,280.00
A-Tec .30-M15X1 Hertz 119 (Vn00600)
A-Tec .30-M15X1 Hertz 119 (Vn00600)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-M14X1 Hertz 119 (Vn00589)
A-Tec .30-M14X1 Hertz 119 (Vn00589)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-M18X1 Hertz 119 (Vn00644)
A-Tec .30-M18X1 Hertz 119 (Vn00644)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec .223-M14X1 Hertz 119 (Vn00621)
A-Tec .223-M14X1 Hertz 119 (Vn00621)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .223-M18X1 Hertz 119 (Vn00784)
A-Tec .223-M18X1 Hertz 119 (Vn00784)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .338-M14X1 Hertz 119 (Vn00631)
A-Tec .338-M14X1 Hertz 119 (Vn00631)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .338-M15X1 Hertz 119 (Vn00638)
A-Tec .338-M15X1 Hertz 119 (Vn00638)

Retail Price: R5,225.00
You save: R1,785.00  (34%)
Our Price: R3,440.00
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .223-M13X1 Hertz 119 (Vn00729)
A-Tec .223-M13X1 Hertz 119 (Vn00729)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec 6.5mm-M16X1 Hertz 150 (Vn00918)
A-Tec 6.5mm-M16X1 Hertz 150 (Vn00918)

Retail Price: R6,365.00
You save: R1,590.00  (25%)
Our Price: R4,775.00
A-Tec .30-M14X1 Hertz 150 (Vn00585)
A-Tec .30-M14X1 Hertz 150 (Vn00585)

Retail Price: R6,365.00
You save: R1,590.00  (25%)
Our Price: R4,775.00
A-Tec .30-M15X1 Hertz 150 (Vn00598)
A-Tec .30-M15X1 Hertz 150 (Vn00598)

Retail Price: R5,890.00
You save: R1,470.00  (25%)
Our Price: R4,420.00
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MOA Riflescope
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MOA Riflescope

Retail Price: R30,399.99
You save: R7,599.99  (25%)
Our Price: R22,800.00
Pod X Rechargeable Super Flare Light White
Pod X Rechargeable Super Flare Light White

Retail Price: R549.99
You save: R136.99  (25%)
Our Price: R413.00
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MRAD Riflescope
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MRAD Riflescope

Retail Price: R30,399.99
You save: R7,599.99  (25%)
Our Price: R22,800.00
Pox X Rechargeable Super Flare Light Yellow
Pox X Rechargeable Super Flare Light Yellow

Retail Price: R549.99
You save: R136.99  (25%)
Our Price: R413.00
Vortex Viper PST GEN II 1-6X24 SFP VMR-2 MOA Riflescope
Vortex Viper PST GEN II 1-6X24 SFP VMR-2 MOA Riflescope

Retail Price: R22,800.00
You save: R5,700.00  (25%)
Our Price: R17,100.00
Vortex Viper PST GEN II 1-6X24 SFP VMR-2 MRAD Riflescope
Vortex Viper PST GEN II 1-6X24 SFP VMR-2 MRAD Riflescope

Retail Price: R22,800.00
You save: R5,700.00  (25%)
Our Price: R17,100.00

Featured Products

Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
Our Price: R8,685.00

Monthly Specials For February

Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
Bushnell 10x42 Excursion HD 2014
Bushnell 10x42 Excursion HD 2014
R4,990.00  R3,730.00
Save: R1,260.00 off
Suunto Spartan Sport WHR Baro Stealth Watch
Suunto Spartan Sport WHR Baro Stealth Watch
R10,000.00  R7,790.00
Save: R2,210.00 off
Suunto Spartan Trainer Wrist HR Blue Watch
Suunto Spartan Trainer Wrist HR Blue Watch
R4,190.00  R3,155.00
Save: R1,035.00 off
Tasco Essentials 10x42 and 10x25 Binocular Combo
Tasco Essentials 10x42 and 10x25 Binocular Combo
R1,540.00  R1,155.00
Save: R385.00 off
Suunto Dual Heart Rate Belt
Suunto Dual Heart Rate Belt
R960.00  R720.00
Save: R240.00 off
Bushnell Trophy Green 10x28 Binocular
Bushnell Trophy Green 10x28 Binocular
R2,100.00  R1,545.00
Save: R555.00 off
Hoppes Universal Bore Guide
Hoppes Universal Bore Guide
R925.00  R645.00
Save: R280.00 off
Suunto Wireless Tank Transmitter
Suunto Wireless Tank Transmitter
R4,650.00  R3,500.00
Save: R1,150.00 off
Primos Electronic Call Turbo Dogg
Primos Electronic Call Turbo Dogg
R8,340.00  R5,830.00
Save: R2,510.00 off
Tork Craft Biscuit Joiner 900w 11000rpm
Tork Craft Biscuit Joiner 900w 11000rpm

Retail Price: R1,632.50
You save: R287.50  (18%)
Our Price: R1,345.00  R995.00
Save: R350.00 off

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