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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Lynx SA01 Tree Mount for Trail Cameras (SA01)


Lynx SA01 Tree Mount for Trail Cameras (SA01)

Retail Price: R180.00
You save: R45.00  (25%)
Our Price: R135.00

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Lynx Binocular case 32mm


Lynx Binocular case 32mm

Retail Price: R180.00
You save: R45.00  (25%)
Our Price: R135.00

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Lynx Binocular case 42mm


Lynx Binocular case 42mm

Retail Price: R190.00
You save: R45.00  (24%)
Our Price: R145.00

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Lynx Little Acorn Extension Antenna:1920~2170MHz 2dBi, 3M


Lynx Little Acorn Extension Antenna:1920~2170MHz 2dBi, 3M

Retail Price: R230.00
You save: R60.00  (26%)
Our Price: R170.00

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Lynx Little Acorn Cable Lock For Security Box


Lynx Little Acorn Cable Lock For Security Box

Retail Price: R350.00
You save: R85.00  (24%)
Our Price: R265.00

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LYNX LX 4-16x42 & LX 6-24x42, LX2 6-20x40 SUNSHADE


LYNX LX 4-16x42 & LX 6-24x42, LX2 6-20x40 SUNSHADE

Retail Price: R430.00
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Our Price: R355.00

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LYNX LX2 2.5-15x50 SUNSHADE


LYNX LX2 2.5-15x50 SUNSHADE

Retail Price: R430.00
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Our Price: R355.00

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LYNX LX2 5-20x50 SUNSHADE


LYNX LX2 5-20x50 SUNSHADE

Retail Price: R430.00
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Our Price: R355.00

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Lynx Sunshade For LX2 4.5-14x40 (ZRS017)


Lynx Sunshade For LX2 4.5-14x40 (ZRS017)

Retail Price: R430.00
You save: R75.00  (17%)
Our Price: R355.00

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Lynx Fine Cross Reticle (ZRS013)


Lynx Fine Cross Reticle (ZRS013)

Retail Price: R495.00
You save: R80.00  (16%)
Our Price: R415.00

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Lynx Hold Over 2 Reticle (ZRS012)


Lynx Hold Over 2 Reticle (ZRS012)

Retail Price: R495.00
You save: R80.00  (16%)
Our Price: R415.00

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Lynx Mil Dot Reticle (ZRS010)


Lynx Mil Dot Reticle (ZRS010)

Retail Price: R495.00
You save: R80.00  (16%)
Our Price: R415.00

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LYNX G4i reticle (illuminated centre dot)


LYNX G4i reticle (illuminated centre dot)

Retail Price: R665.00
You save: R110.00  (17%)
Our Price: R555.00

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LYNX Mil dot reticle (illuminated)


LYNX Mil dot reticle (illuminated)

Retail Price: R665.00
You save: R110.00  (17%)
Our Price: R555.00

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LYNX RF reticle 3.5-10x50 - glass etched


LYNX RF reticle 3.5-10x50 - glass etched

Retail Price: R665.00
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Our Price: R555.00

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Lynx Little Acorn Metal Security Box W/Mount For 5310 And 5210


Lynx Little Acorn Metal Security Box W/Mount For 5310 And 5210

Retail Price: R760.00
You save: R190.00  (25%)
Our Price: R570.00

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Lynx Little Acorn Metal Security Box W/Mount For 6210


Lynx Little Acorn Metal Security Box W/Mount For 6210

Retail Price: R760.00
You save: R190.00  (25%)
Our Price: R570.00

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Lynx Little Acorn Metal Security Box W/Mount for 6310


Lynx Little Acorn Metal Security Box W/Mount for 6310

Retail Price: R760.00
You save: R190.00  (25%)
Our Price: R570.00

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Lynx Ranger Camera SA03 Metal Security Box (SA03)


Lynx Ranger Camera SA03 Metal Security Box (SA03)

Retail Price: R760.00
You save: R190.00  (25%)
Our Price: R570.00

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Lynx Little Acorn Solar Battery W/Mount 7v 1500mAh


Lynx Little Acorn Solar Battery W/Mount 7v 1500mAh

Retail Price: R1,065.00
You save: R265.00  (25%)
Our Price: R800.00

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LYNX Elevation control - 2.5-15x50 (control only)


LYNX Elevation control - 2.5-15x50 (control only)

Retail Price: R1,025.00
You save: R170.00  (17%)
Our Price: R855.00

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Lynx Elevation Control - 5-20x50 (ZRS008)


Lynx Elevation Control - 5-20x50 (ZRS008)

Retail Price: R1,025.00
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Our Price: R855.00

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Lynx Windage Control - 2.5-15x50 (ZRS016)


Lynx Windage Control - 2.5-15x50 (ZRS016)

Retail Price: R1,025.00
You save: R170.00  (17%)
Our Price: R855.00

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Lynx Windage Control - 5-20x50 (ZRS009)


Lynx Windage Control - 5-20x50 (ZRS009)

Retail Price: R1,025.00
You save: R170.00  (17%)
Our Price: R855.00

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Lightforce FDIRL Filter Dispersion Infra-Red Lance (FDIRL)


Lightforce FDIRL Filter Dispersion Infra-Red Lance (FDIRL)

Retail Price: R1,425.00
You save: R355.00  (25%)
Our Price: R1,070.00

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Lynx Ranger MMS/GPRS Transmitter (S2G00)


Lynx Ranger MMS/GPRS Transmitter (S2G00)

Retail Price: R1,500.00
You save: R375.00  (25%)
Our Price: R1,125.00

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Lynx MOA @20 Reticle 5-20x50 Illuminated Glass Etched (ZRS004)


Lynx MOA @20 Reticle 5-20x50 Illuminated Glass Etched (ZRS004)

Retail Price: R1,505.00
You save: R250.00  (17%)
Our Price: R1,255.00

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Lynx 8x40 Porro-Prism Binoculars - 11-840 (11-840)


Lynx 8x40 Porro-Prism Binoculars - 11-840 (11-840)

Retail Price: R1,860.00
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Our Price: R1,395.00

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New Products For January

Gamo Air Rifle 4.5mm Coyote Blackwhisper
Gamo Air Rifle 4.5mm Coyote Blackwhisper

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP

Retail Price: R12,329.10
You save: R4,334.10  (35%)
Our Price: R7,995.00
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP

Retail Price: R12,330.24
You save: R4,335.24  (35%)
Our Price: R7,995.00
Bushnell ELITE 3500 SILVER HANDGUN, 2-6X 32, MULTI-X
Bushnell ELITE 3500 SILVER HANDGUN, 2-6X 32, MULTI-X

Retail Price: R6,541.32
You save: R2,236.32  (34%)
Our Price: R4,305.00
Bushnell Trophy 1.75-4x32 Circle-X Realtree Ap
Bushnell Trophy 1.75-4x32 Circle-X Realtree Ap

Retail Price: R4,873.50
You save: R1,666.50  (34%)
Our Price: R3,207.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For January

Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R877.50
You save: R197.50  (23%)
Our Price: R680.00  R490.00
Save: R190.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R3,999.00  R2,835.00
Save: R1,164.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
Tork Craft Biscuit Joiner 900w 11000rpm
Tork Craft Biscuit Joiner 900w 11000rpm

Retail Price: R1,540.00
You save: R345.00  (22%)
Our Price: R1,195.00  R995.00
Save: R200.00 off
Camelbak Skeeter 1.5l Raspberry Swirl
Camelbak Skeeter 1.5l Raspberry Swirl

Retail Price: R625.00
You save: R175.00  (28%)
Our Price: R450.00  R299.00
Save: R151.00 off

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