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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



LO RIFLE CASE SINGLE HARDSIDE WITH FOAM


LO RIFLE CASE SINGLE HARDSIDE WITH FOAM

Retail Price: R475.00
You save: R85.00  (18%)
Our Price: R390.00

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LO RIFLE CASE DOUBLE EXTREME WITH FOAM


LO RIFLE CASE DOUBLE EXTREME WITH FOAM

Retail Price: R2,475.00
You save: R485.00  (20%)
Our Price: R1,990.00

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New Products For February

Vanguard VK 22BK Bag
Vanguard VK 22BK Bag

Retail Price: R623.75
You save: R153.75  (25%)
Our Price: R470.00
Vanguard VK 22BL Bag
Vanguard VK 22BL Bag

Retail Price: R623.75
You save: R153.75  (25%)
Our Price: R470.00
Vanguard VK 35BK Bag
Vanguard VK 35BK Bag

Retail Price: R998.75
You save: R248.75  (25%)
Our Price: R750.00
Vanguard VK 35BL Bag
Vanguard VK 35BL Bag

Retail Price: R998.75
You save: R248.75  (25%)
Our Price: R750.00
Vanguard Vesta Start 7H Bag
Vanguard Vesta Start 7H Bag

Retail Price: R261.25
You save: R66.25  (25%)
Our Price: R195.00
RCBS 3 Die Set 577 Nitro Exp3"(56626)
RCBS 3 Die Set 577 Nitro Exp3"(56626)

Retail Price: R13,110.00
You save: R3,275.00  (25%)
Our Price: R9,835.00
RCBS 45-200-FN Bullet Mould (82049)
RCBS 45-200-FN Bullet Mould (82049)

Retail Price: R2,513.70
You save: R628.70  (25%)
Our Price: R1,885.00
RCBS 5-Station Shell Plate #12 (88926)
RCBS 5-Station Shell Plate #12 (88926)

Retail Price: R1,236.90
You save: R306.90  (25%)
Our Price: R930.00
RCBS 6,5-06 Ackley IMP Die (56195)
RCBS 6,5-06 Ackley IMP Die (56195)

Retail Price: R4,636.00
You save: R1,156.00  (25%)
Our Price: R3,480.00
Slik U9000 Tripod
Slik U9000 Tripod

Retail Price: R1,707.99
You save: R426.99  (25%)
Our Price: R1,281.00
Slik U8000 Tripod
Slik U8000 Tripod

Retail Price: R1,517.99
You save: R382.99  (25%)
Our Price: R1,135.00
Slik GX 6400 Tripod
Slik GX 6400 Tripod

Retail Price: R1,235.00
You save: R309.00  (25%)
Our Price: R926.00
Slik Mini Pro 111
Slik Mini Pro 111

Retail Price: R644.00
You save: R161.00  (25%)
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Slik Mini Pro V With Pan Handle
Slik Mini Pro V With Pan Handle

Retail Price: R510.99
You save: R127.99  (25%)
Our Price: R383.00
Slik Daiwa DSV-55 Video Tripod Fluid Head
Slik Daiwa DSV-55 Video Tripod Fluid Head

Retail Price: R7,019.99
You save: R1,754.99  (25%)
Our Price: R5,265.00
Slik Lite AL-420 Tripod C/W Led Light
Slik Lite AL-420 Tripod C/W Led Light

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Slik Pro Pod 600
Slik Pro Pod 600

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RCBS 600 N.E 3-Die Set(56631)
RCBS 600 N.E 3-Die Set(56631)

Retail Price: R14,455.20
You save: R3,615.20  (25%)
Our Price: R10,840.00
RCBS Accessory Base Plate 3(9282)
RCBS Accessory Base Plate 3(9282)

Retail Price: R1,083.00
You save: R273.00  (25%)
Our Price: R810.00
RCBS APS Bench Priming Tool (88501)
RCBS APS Bench Priming Tool (88501)

Retail Price: R3,193.90
You save: R798.90  (25%)
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Pelican 1520 No Foam
Pelican 1520 No Foam

Retail Price: R1,898.00
You save: R475.00  (25%)
Our Price: R1,423.00
RCBS Berdan Decapping Pin (9528)
RCBS Berdan Decapping Pin (9528)

Retail Price: R161.50
You save: R41.50  (26%)
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RCBS Case Trimmer Shell Holder #24 (90324)
RCBS Case Trimmer Shell Holder #24 (90324)

Retail Price: R148.20
You save: R38.20  (26%)
Our Price: R110.00
RCBS Chargemaster Lite (98940)
RCBS Chargemaster Lite (98940)

Retail Price: R8,075.00
You save: R2,020.00  (25%)
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Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
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Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
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Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
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Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

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Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
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RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

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You save: R2,895.00  (25%)
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Monthly Specials For February

Bushnell Security Case for 119676+119677 Trail Cameras
Bushnell Security Case for 119676+119677 Trail Cameras

Retail Price: R1,025.00
You save: R0.00  (0%)
Our Price: R1,025.00  R770.00
Save: R255.00 off
Hoppe's Handle+Rod .270 Cal .30MM 38" Rifle Coated
Hoppe's Handle+Rod .270 Cal .30MM 38" Rifle Coated
R1,030.00  R720.00
Save: R310.00 off
Hoppe's Handle+Rod .17-.20 Cal 36" Rifle Coated Elite
Hoppe's Handle+Rod .17-.20 Cal 36" Rifle Coated Elite
R1,030.00  R720.00
Save: R310.00 off
Primos 2 Point Gun Rest
Primos 2 Point Gun Rest
R880.00  R620.00
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Tasco 10x25 Essentials Porro Hanging Box
Tasco 10x25 Essentials Porro Hanging Box
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Butler Creek Comfort Stretch Sling Rifle Brown (80015)
Butler Creek Comfort Stretch Sling Rifle Brown (80015)
R660.00  R465.00
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Butler Creek Rifle Sling Black
Butler Creek Rifle Sling Black
R640.00  R450.00
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Hoppes Boresnake Viper .12 GA Shotgun Cleaner
Hoppes Boresnake Viper .12 GA Shotgun Cleaner
R630.00  R440.00
Save: R190.00 off
Butler Creek Easy Rider Stretch Rifle Sling Black (CN)
Butler Creek Easy Rider Stretch Rifle Sling Black (CN)
R570.00  R400.00
Save: R170.00 off
Butler Creek Easy Rider Rifle Sling Mossy Oak
Butler Creek Easy Rider Rifle Sling Mossy Oak
R570.00  R400.00
Save: R170.00 off
Butler Creek Easy Rider Rifle Sling Realtree
Butler Creek Easy Rider Rifle Sling Realtree
R570.00  R400.00
Save: R170.00 off

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