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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Leupold Torx Driver 50818


Leupold Torx Driver 50818

Retail Price: R85.00
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Leupold Alumina Threaded Cover 20mm 58925


Leupold Alumina Threaded Cover 20mm 58925

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Leupold Alumina Threaded Cover U/Light 58960


Leupold Alumina Threaded Cover U/Light 58960

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Leupold Lens Pen 48807


Leupold Lens Pen 48807

Retail Price: R160.00
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Leupold RCX Trail Camera AA Battery Cartridge (112204)


Leupold RCX Trail Camera AA Battery Cartridge (112204)

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Leupold Alumina Threaded Cover 28mm 58745


Leupold Alumina Threaded Cover 28mm 58745

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Leupold Alumina Threaded Cover 32-33mm 58930


Leupold Alumina Threaded Cover 32-33mm 58930

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Leupold Alumina Threaded Cover 42mm 58785


Leupold Alumina Threaded Cover 42mm 58785

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Leupold RCX Lock Down Security Plate (112774)


Leupold RCX Lock Down Security Plate (112774)

Retail Price: R170.00
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Leupold Alumina Threaded Cover 36mm 58935


Leupold Alumina Threaded Cover 36mm 58935

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Leupold Binocular Tripod Adapter (48826/1188660)


Leupold Binocular Tripod Adapter (48826/1188660)

Retail Price: R195.00
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Leupold Ring Wrench 48762


Leupold Ring Wrench 48762

Retail Price: R195.00
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Leupold Alumina Threaded Cover 40mm 58940


Leupold Alumina Threaded Cover 40mm 58940

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Leupold Alumina Threaded Cover 50mm 58950


Leupold Alumina Threaded Cover 50mm 58950

Retail Price: R195.00
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Leupold QuickDraw Rangefinder Holster Tether System(114181)


Leupold QuickDraw Rangefinder Holster Tether System(114181)

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Leupold Alumina Cover Standard EP 58955


Leupold Alumina Cover Standard EP 58955

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Leupold 2.5" 40mm Lens Shade Pre-2004 Gloss 52343


Leupold 2.5" 40mm Lens Shade Pre-2004 Gloss 52343

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Leupold RCX Lithium Ion Controller Battery (112773)


Leupold RCX Lithium Ion Controller Battery (112773)

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Leupold Alumina 40mm Lens Shade 2.5" Gloss 56186


Leupold Alumina 40mm Lens Shade 2.5" Gloss 56186

Retail Price: R305.00
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Leupold 2.5" 40mm Lens Shade Pre-2004 Matte 52344


Leupold 2.5" 40mm Lens Shade Pre-2004 Matte 52344

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Leupold Alumina Rubber Eyepiece Ultra 58970


Leupold Alumina Rubber Eyepiece Ultra 58970

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Leupold 2.5" 40mm Lens Shade Pre-2004 Silver 52345


Leupold 2.5" 40mm Lens Shade Pre-2004 Silver 52345

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Leupold Mounting Tool 52296


Leupold Mounting Tool 52296

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Leupold Scope Cover Medium 53574


Leupold Scope Cover Medium 53574

Retail Price: R320.00
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Leupold Scope Cover Small 53572


Leupold Scope Cover Small 53572

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Leupold Scope Cover X-Large 53578


Leupold Scope Cover X-Large 53578

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Leupold Scope Cover XX Large 53580


Leupold Scope Cover XX Large 53580

Retail Price: R320.00
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Leupold Alumina 40mm Lens Shade 2.5" Silver 56188


Leupold Alumina 40mm Lens Shade 2.5" Silver 56188

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Leupold Alumina Rubber Eyepiece Std 58965


Leupold Alumina Rubber Eyepiece Std 58965

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Leupold Weatherby STD Mark-V RVF Gloss 2P Base (51702)


Leupold Weatherby STD Mark-V RVF Gloss 2P Base (51702)

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Leupold M4 Scope Cover PR 57864


Leupold M4 Scope Cover PR 57864

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Leupold 4" 40mm Lens Shade Pre-2004 Matte 52347


Leupold 4" 40mm Lens Shade Pre-2004 Matte 52347

Retail Price: R350.00
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Leupold 4" 40mm Lens Shade Pre-2004 Silver 52348


Leupold 4" 40mm Lens Shade Pre-2004 Silver 52348

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Leupold M4 Scope Cover 50mm LR/T 57877


Leupold M4 Scope Cover 50mm LR/T 57877

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Leupold Scope Cover Large 53576


Leupold Scope Cover Large 53576

Retail Price: R350.00
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Leupold 4" 40mm Lens Shade Pre-2004 Gloss 52346


Leupold 4" 40mm Lens Shade Pre-2004 Gloss 52346

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Leupold M4 Scope Cover LR/T 57868


Leupold M4 Scope Cover LR/T 57868

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Leupold M4 Scope Cover CQ/T 54857


Leupold M4 Scope Cover CQ/T 54857

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Leupold M4 Scope Cover MR/T 57866


Leupold M4 Scope Cover MR/T 57866

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Leupold Alumina 40mm Lens Shade 4" Silver 56191


Leupold Alumina 40mm Lens Shade 4" Silver 56191

Retail Price: R390.00
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Bushnell 2.5x40 Gen 1 Night Vision Binocular
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