KEY-BAK

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For February

Pod X Rechargeable Super Flare Light White
Pod X Rechargeable Super Flare Light White

Retail Price: R549.99
You save: R136.99  (25%)
Our Price: R413.00
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MRAD Riflescope
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MRAD Riflescope

Retail Price: R30,399.99
You save: R7,599.99  (25%)
Our Price: R22,800.00
Pox X Rechargeable Super Flare Light Yellow
Pox X Rechargeable Super Flare Light Yellow

Retail Price: R549.99
You save: R136.99  (25%)
Our Price: R413.00
Vortex Viper PST GEN II 1-6X24 SFP VMR-2 MOA Riflescope
Vortex Viper PST GEN II 1-6X24 SFP VMR-2 MOA Riflescope

Retail Price: R22,800.00
You save: R5,700.00  (25%)
Our Price: R17,100.00
Vortex Viper PST GEN II 1-6X24 SFP VMR-2 MRAD Riflescope
Vortex Viper PST GEN II 1-6X24 SFP VMR-2 MRAD Riflescope

Retail Price: R22,800.00
You save: R5,700.00  (25%)
Our Price: R17,100.00
Vortex Viper PST GEN II 3-15X44 SFP EBR-4 MOA Riflescope
Vortex Viper PST GEN II 3-15X44 SFP EBR-4 MOA Riflescope

Retail Price: R28,500.00
You save: R7,125.00  (25%)
Our Price: R21,375.00
Vortex Viper PST GEN II 5-25X50 SFP EBR-4 MOA Riflescope
Vortex Viper PST GEN II 5-25X50 SFP EBR-4 MOA Riflescope

Retail Price: R30,399.99
You save: R7,599.99  (25%)
Our Price: R22,800.00
Vortex Diamondback 1.75-5 X 32 DH Riflescope
Vortex Diamondback 1.75-5 X 32 DH Riflescope

Retail Price: R6,080.00
You save: R1,520.00  (25%)
Our Price: R4,560.00
Vortex Diamondback Tactical 3-9 X 40 Riflescope
Vortex Diamondback Tactical 3-9 X 40 Riflescope

Retail Price: R9,500.00
You save: R2,375.00  (25%)
Our Price: R7,125.00
Vortex Diamondback Tactical 4-12 X 40 Riflescope
Vortex Diamondback Tactical 4-12 X 40 Riflescope

Retail Price: R10,070.00
You save: R2,515.00  (25%)
Our Price: R7,555.00
Vortex AMG UH-1 Holographic Sight
Vortex AMG UH-1 Holographic Sight

Retail Price: R18,999.99
You save: R4,749.99  (25%)
Our Price: R14,250.00
A-Tec .30-M16X1 Hertz 150 (Vn00656)
A-Tec .30-M16X1 Hertz 150 (Vn00656)

Retail Price: R6,365.00
You save: R1,590.00  (25%)
Our Price: R4,775.00
A-Tec .375-M15X1 Hertz 119 (Vn00639)
A-Tec .375-M15X1 Hertz 119 (Vn00639)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-5/8"-24 UNEF Hertz 119 (Vn00624)
A-Tec .30-5/8"-24 UNEF Hertz 119 (Vn00624)

Retail Price: R5,842.50
You save: R1,457.50  (25%)
Our Price: R4,385.00
A-Tec .223-5/8"-24 UNEF Hertz 119 (Vn00682)
A-Tec .223-5/8"-24 UNEF Hertz 119 (Vn00682)

Retail Price: R5,842.50
You save: R1,457.50  (25%)
Our Price: R4,385.00
A-Tec 6.5mm-5/8"-24 UNEF Hertz 119 (Vn00909)
A-Tec 6.5mm-5/8"-24 UNEF Hertz 119 (Vn00909)

Retail Price: R5,842.50
You save: R1,457.50  (25%)
Our Price: R4,385.00
A-Tec .338-M18X1 Megahertz (Vn00673)
A-Tec .338-M18X1 Megahertz (Vn00673)

Retail Price: R9,129.50
You save: R2,279.50  (25%)
Our Price: R6,850.00
A-Tec .338-M18X1 Hertz 119 (Vn00890)
A-Tec .338-M18X1 Hertz 119 (Vn00890)

Retail Price: R5,842.50
You save: R1,457.50  (25%)
Our Price: R4,385.00
A-Tec A12 Choke Optima HP Beretta-C (Vn00996)
A-Tec A12 Choke Optima HP Beretta-C (Vn00996)

Retail Price: R1,938.00
You save: R483.00  (25%)
Our Price: R1,455.00
A-Tec A12 Choke Optima HP Beretta-IM (Vn00998)
A-Tec A12 Choke Optima HP Beretta-IM (Vn00998)

Retail Price: R1,938.00
You save: R483.00  (25%)
Our Price: R1,455.00
A-Tec A12 Choke Crioplus Benelli M2-F (Vn00981)
A-Tec A12 Choke Crioplus Benelli M2-F (Vn00981)

Retail Price: R1,938.00
You save: R483.00  (25%)
Our Price: R1,455.00
A-Tec A12 Choke Crioplus Benelli M2-IM (Vn00980)
A-Tec A12 Choke Crioplus Benelli M2-IM (Vn00980)

Retail Price: R1,938.00
You save: R483.00  (25%)
Our Price: R1,455.00
A-Tec A12 Shotgun Silencer (Vn00950)
A-Tec A12 Shotgun Silencer (Vn00950)

Retail Price: R6,764.00
You save: R1,689.00  (25%)
Our Price: R5,075.00
A-Tec Optima 45 Module Package .30 (Vn00970)
A-Tec Optima 45 Module Package .30 (Vn00970)

Retail Price: R3,230.00
You save: R805.00  (25%)
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Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

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Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
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Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
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Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
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RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
Our Price: R8,685.00
RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R595.00
You save: R150.00  (25%)
Our Price: R445.00

Monthly Specials For February

Butler Creek Easy Rider Rifle Sling Realtree
Butler Creek Easy Rider Rifle Sling Realtree
R570.00  R400.00
Save: R170.00 off
H510AK-442RE Pink (Kids Ear Muff)
H510AK-442RE Pink (Kids Ear Muff)
R535.00  R375.00
Save: R160.00 off
Bushnell Powerview 10x25 Binoculars 132516
Bushnell Powerview 10x25 Binoculars 132516
R525.00  R375.00
Save: R150.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R3,999.00  R2,835.00
Save: R1,164.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
Bushnell 10x42 Excursion HD 2014
Bushnell 10x42 Excursion HD 2014
R4,990.00  R3,730.00
Save: R1,260.00 off
Suunto Spartan Sport WHR Baro Stealth Watch
Suunto Spartan Sport WHR Baro Stealth Watch
R10,000.00  R7,790.00
Save: R2,210.00 off
Suunto Spartan Trainer Wrist HR Blue Watch
Suunto Spartan Trainer Wrist HR Blue Watch
R4,190.00  R3,155.00
Save: R1,035.00 off
Tasco Essentials 10x42 and 10x25 Binocular Combo
Tasco Essentials 10x42 and 10x25 Binocular Combo
R1,540.00  R1,155.00
Save: R385.00 off
Suunto Dual Heart Rate Belt
Suunto Dual Heart Rate Belt
R960.00  R720.00
Save: R240.00 off
Bushnell Trophy Green 10x28 Binocular
Bushnell Trophy Green 10x28 Binocular
R2,100.00  R1,545.00
Save: R555.00 off

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