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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Joker Pocket Knife 7cm, Fiber


Joker Pocket Knife 7cm, Fiber

Retail Price: R225.00
You save: R50.00  (22%)
Our Price: R175.00

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Joker Leather Sheath For Pocket Knife - Small


Joker Leather Sheath For Pocket Knife - Small

Retail Price: R245.00
You save: R55.00  (22%)
Our Price: R190.00

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Joker Leather Sheath For Pocket Knife - Medium


Joker Leather Sheath For Pocket Knife - Medium

Retail Price: R265.00
You save: R60.00  (23%)
Our Price: R205.00

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Joker Classic Knife With Ornament Blade, 8cm


Joker Classic Knife With Ornament Blade, 8cm

Retail Price: R285.00
You save: R65.00  (23%)
Our Price: R220.00

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Joker Classic Knife With Ornament Blade, 8cm


Joker Classic Knife With Ornament Blade, 8cm

Retail Price: R285.00
You save: R65.00  (23%)
Our Price: R220.00

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Joker Leather Sheath For Pocket Knife - Large


Joker Leather Sheath For Pocket Knife - Large

Retail Price: R300.00
You save: R65.00  (22%)
Our Price: R235.00

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Joker Pocket Knife 7cm, Oak Wo


Joker Pocket Knife 7cm, Oak Wo

Retail Price: R300.00
You save: R65.00  (22%)
Our Price: R235.00

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Joker Pocket Knife Bubinga Han


Joker Pocket Knife Bubinga Han

Retail Price: R300.00
You save: R65.00  (22%)
Our Price: R235.00

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Joker Pocket Knife 7cm, Olive


Joker Pocket Knife 7cm, Olive

Retail Price: R320.00
You save: R70.00  (22%)
Our Price: R250.00

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Joker Boot Knife 11cm, Camo Sheath


Joker Boot Knife 11cm, Camo Sheath

Retail Price: R490.00
You save: R105.00  (21%)
Our Price: R385.00

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Joker Pocket Knife 7.5cm, Red


Joker Pocket Knife 7.5cm, Red

Retail Price: R490.00
You save: R105.00  (21%)
Our Price: R385.00

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Joker Pocket Knife 7.5cm, Oliv


Joker Pocket Knife 7.5cm, Oliv

Retail Price: R510.00
You save: R110.00  (22%)
Our Price: R400.00

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Joker Pocket Knife Olive Wood Handle, 6.5cm


Joker Pocket Knife Olive Wood Handle, 6.5cm

Retail Price: R530.00
You save: R115.00  (22%)
Our Price: R415.00

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Joker Pocket Knife, Rosewood Handle. 6.5cm


Joker Pocket Knife, Rosewood Handle. 6.5cm

Retail Price: R530.00
You save: R115.00  (22%)
Our Price: R415.00

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Joker Pocket Knife 8.5cm, Red


Joker Pocket Knife 8.5cm, Red

Retail Price: R550.00
You save: R120.00  (22%)
Our Price: R430.00

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Joker Puma Pocket Knife 6.5cm,


Joker Puma Pocket Knife 6.5cm,

Retail Price: R570.00
You save: R125.00  (22%)
Our Price: R445.00

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Joker Pocket Knife 8.5cm, Oliv


Joker Pocket Knife 8.5cm, Oliv

Retail Price: R585.00
You save: R125.00  (21%)
Our Price: R460.00

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Joker Puma Pocket Knife 6.5cm,


Joker Puma Pocket Knife 6.5cm,

Retail Price: R585.00
You save: R125.00  (21%)
Our Price: R460.00

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Joker Pocket Knife 6.5cm, Red


Joker Pocket Knife 6.5cm, Red

Retail Price: R600.00
You save: R135.00  (23%)
Our Price: R465.00

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Joker Pocket Knife 6.5cm, Oliv


Joker Pocket Knife 6.5cm, Oliv

Retail Price: R620.00
You save: R140.00  (23%)
Our Price: R480.00

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Joker Pocket Knife Bull Horn Handle, 6.5cm


Joker Pocket Knife Bull Horn Handle, 6.5cm

Retail Price: R625.00
You save: R135.00  (22%)
Our Price: R490.00

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Joker Pocket Knife Olive Handle, 8cm


Joker Pocket Knife Olive Handle, 8cm

Retail Price: R665.00
You save: R150.00  (23%)
Our Price: R515.00

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Joker Pocket Knife Olive Wood Handle, 8cm


Joker Pocket Knife Olive Wood Handle, 8cm

Retail Price: R665.00
You save: R150.00  (23%)
Our Price: R515.00

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Joker Puma Pocket Knife 6.5cm,


Joker Puma Pocket Knife 6.5cm,

Retail Price: R665.00
You save: R150.00  (23%)
Our Price: R515.00

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Joker Military Knife - Small


Joker Military Knife - Small

Retail Price: R680.00
You save: R150.00  (22%)
Our Price: R530.00

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Joker Puma Pocket Knife 7.5cm,


Joker Puma Pocket Knife 7.5cm,

Retail Price: R680.00
You save: R150.00  (22%)
Our Price: R530.00

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Joker Pocket Knife 7.5cm, Red


Joker Pocket Knife 7.5cm, Red

Retail Price: R695.00
You save: R155.00  (22%)
Our Price: R540.00

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Joker Puma Pocket Knife 7.5cm,


Joker Puma Pocket Knife 7.5cm,

Retail Price: R695.00
You save: R155.00  (22%)
Our Price: R540.00

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Joker Pocket Knife 7.5cm, Red


Joker Pocket Knife 7.5cm, Red

Retail Price: R700.00
You save: R155.00  (22%)
Our Price: R545.00

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Joker Pocket Knife 8.5cm, Red


Joker Pocket Knife 8.5cm, Red

Retail Price: R700.00
You save: R155.00  (22%)
Our Price: R545.00

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Joker Pocket Knife Bocote Wood Handle, 8cm


Joker Pocket Knife Bocote Wood Handle, 8cm

Retail Price: R700.00
You save: R155.00  (22%)
Our Price: R545.00

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Joker Pocket Knife 7.5cm, Oliv


Joker Pocket Knife 7.5cm, Oliv

Retail Price: R715.00
You save: R160.00  (22%)
Our Price: R555.00

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Joker Pocket Knife 6.5cm, Bull


Joker Pocket Knife 6.5cm, Bull

Retail Price: R720.00
You save: R160.00  (22%)
Our Price: R560.00

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Joker Pocket Knife 7.5cm, Oliv


Joker Pocket Knife 7.5cm, Oliv

Retail Price: R720.00
You save: R160.00  (22%)
Our Price: R560.00

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Joker Pocket Knife 8.5cm, Oliv


Joker Pocket Knife 8.5cm, Oliv

Retail Price: R730.00
You save: R160.00  (22%)
Our Price: R570.00

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Joker Pocket Knife 9cm, Red Wo


Joker Pocket Knife 9cm, Red Wo

Retail Price: R740.00
You save: R165.00  (22%)
Our Price: R575.00

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Joker Pocket Knife 9cm, Olive


Joker Pocket Knife 9cm, Olive

Retail Price: R750.00
You save: R165.00  (22%)
Our Price: R585.00

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Joker Military Knife - Large


Joker Military Knife - Large

Retail Price: R760.00
You save: R170.00  (22%)
Our Price: R590.00

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Joker Pocket Knife 8cm, Red Wo


Joker Pocket Knife 8cm, Red Wo

Retail Price: R760.00
You save: R170.00  (22%)
Our Price: R590.00

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Joker Pocket Knife 8cm, Olive


Joker Pocket Knife 8cm, Olive

Retail Price: R770.00
You save: R170.00  (22%)
Our Price: R600.00

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New Products For January

Gamo Air Rifle 4.5mm Coyote Blackwhisper
Gamo Air Rifle 4.5mm Coyote Blackwhisper

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP

Retail Price: R12,329.10
You save: R4,334.10  (35%)
Our Price: R7,995.00
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP

Retail Price: R12,330.24
You save: R4,335.24  (35%)
Our Price: R7,995.00
Bushnell ELITE 3500 SILVER HANDGUN, 2-6X 32, MULTI-X
Bushnell ELITE 3500 SILVER HANDGUN, 2-6X 32, MULTI-X

Retail Price: R6,541.32
You save: R2,236.32  (34%)
Our Price: R4,305.00
Bushnell Trophy 1.75-4x32 Circle-X Realtree Ap
Bushnell Trophy 1.75-4x32 Circle-X Realtree Ap

Retail Price: R4,873.50
You save: R1,666.50  (34%)
Our Price: R3,207.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For January

Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R877.50
You save: R197.50  (23%)
Our Price: R680.00  R490.00
Save: R190.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R3,999.00  R2,835.00
Save: R1,164.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
Tork Craft Biscuit Joiner 900w 11000rpm
Tork Craft Biscuit Joiner 900w 11000rpm

Retail Price: R1,540.00
You save: R345.00  (22%)
Our Price: R1,195.00  R995.00
Save: R200.00 off
Camelbak Skeeter 1.5l Raspberry Swirl
Camelbak Skeeter 1.5l Raspberry Swirl

Retail Price: R625.00
You save: R175.00  (28%)
Our Price: R450.00  R299.00
Save: R151.00 off

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