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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


New Products For July

Garmin GT23M-TH Thru-Hull Mount (Offshore)
Garmin GT23M-TH Thru-Hull Mount (Offshore)

Retail Price: R14,549.00
You save: R729.00  (5%)
Our Price: R13,820.00
Garmin GT52HW-TM Transom Mount
Garmin GT52HW-TM Transom Mount

Retail Price: R6,299.00
You save: R319.00  (5%)
Our Price: R5,980.00
Garmin Triducer,P66,8-Pin,600W,Transom Mount,200/50kHZ
Garmin Triducer,P66,8-Pin,600W,Transom Mount,200/50kHZ

Retail Price: R3,649.00
You save: R179.00  (5%)
Our Price: R3,470.00
Garmin XDCR,P319,8-Pin,600W,Plastic Thru-Hull,200/50kHZ
Garmin XDCR,P319,8-Pin,600W,Plastic Thru-Hull,200/50kHZ

Retail Price: R3,449.00
You save: R169.00  (5%)
Our Price: R3,280.00
Garmin XDCR,B60,8-Pin,600W,Tilted Brnz Thru-Hull,20Deg,200/50kH
Garmin XDCR,B60,8-Pin,600W,Tilted Brnz Thru-Hull,20Deg,200/50kH

Retail Price: R6,899.00
You save: R349.00  (5%)
Our Price: R6,550.00
Garmin XDCR,B60,8-Pin,600W,Tilted Brnz Thru-Hull,12 Deg ,200/50
Garmin XDCR,B60,8-Pin,600W,Tilted Brnz Thru-Hull,12 Deg ,200/50

Retail Price: R6,899.00
You save: R349.00  (5%)
Our Price: R6,550.00
Garmin XDCR,SS60,8-Pin,600W,Tilted SS Thru-hull,0,200/50
Garmin XDCR,SS60,8-Pin,600W,Tilted SS Thru-hull,0,200/50

Retail Price: R9,049.00
You save: R449.00  (5%)
Our Price: R8,600.00
Garmin XDCR,SS60,8-Pin,600W,Tilted SS Thru-hull,12,200/50
Garmin XDCR,SS60,8-Pin,600W,Tilted SS Thru-hull,12,200/50

Retail Price: R9,049.00
You save: R449.00  (5%)
Our Price: R8,600.00
Garmin XDCR,SS60,8-Pin,600W,Tilted SS Thru-hull,20,200/50
Garmin XDCR,SS60,8-Pin,600W,Tilted SS Thru-hull,20,200/50

Retail Price: R9,049.00
You save: R449.00  (5%)
Our Price: R8,600.00
Garmin XDCR,B164,8-Pin,1kW,Tilted Brnz Thru-Hull,20Deg,200/50kH
Garmin XDCR,B164,8-Pin,1kW,Tilted Brnz Thru-Hull,20Deg,200/50kH

Retail Price: R23,599.00
You save: R1,179.00  (5%)
Our Price: R22,420.00
Garmin XDCR,B117,8-Pin,600W,Bronze Thru-Hull,200/50kHZ
Garmin XDCR,B117,8-Pin,600W,Bronze Thru-Hull,200/50kHZ

Retail Price: R4,899.00
You save: R249.00  (5%)
Our Price: R4,650.00
Garmin Triducer&Fairing,B744V,8-pin,600W,Bronze Thru,200/50kHz
Garmin Triducer&Fairing,B744V,8-pin,600W,Bronze Thru,200/50kHz

Retail Price: R10,899.00
You save: R549.00  (5%)
Our Price: R10,350.00
Garmin Triducer&Fairing,B744VL,8-pin,600W,Bronze Thru,200/50kHz
Garmin Triducer&Fairing,B744VL,8-pin,600W,Bronze Thru,200/50kHz

Retail Price: R12,649.00
You save: R629.00  (5%)
Our Price: R12,020.00
Garmin XDCR & Fairing,B258,8-pin,1kW,Bronze Thru-Hull,200/50kHz
Garmin XDCR & Fairing,B258,8-pin,1kW,Bronze Thru-Hull,200/50kHz

Retail Price: R17,449.00
You save: R869.00  (5%)
Our Price: R16,580.00
Gamo Replacement Gamo P25 Valve Assembly
Gamo Replacement Gamo P25 Valve Assembly

Retail Price: R536.66
You save: R134.66  (25%)
Our Price: R402.00
Garmin XDCR & Fairing,B260,8-Pin,1kW,BRNZ Thru-Hull,200/50kHZ
Garmin XDCR & Fairing,B260,8-Pin,1kW,BRNZ Thru-Hull,200/50kHZ

Retail Price: R31,099.00
You save: R1,559.00  (5%)
Our Price: R29,540.00
Garmin Airmar T80 Water Temp Probe, 8-Pin, Stainless Steel, Transom Mount
Garmin Airmar T80 Water Temp Probe, 8-Pin, Stainless Steel, Transom Mount

Retail Price: R2,349.00
You save: R119.00  (5%)
Our Price: R2,230.00
Garmin Speed Sensor, 8-Pin, Plastic, Transom Mount
Garmin Speed Sensor, 8-Pin, Plastic, Transom Mount

Retail Price: R2,175.41
You save: R544.41  (25%)
Our Price: R1,631.00
Garmin XDCR,B150m,8-Pin,Chirp, 300w,Bronze,Thru-Hull,0deg
Garmin XDCR,B150m,8-Pin,Chirp, 300w,Bronze,Thru-Hull,0deg

Retail Price: R9,349.00
You save: R469.00  (5%)
Our Price: R8,880.00
Garmin XDCR,B150m,8-Pin,Chirp,300w,Bronze,Thru-Hull,12deg
Garmin XDCR,B150m,8-Pin,Chirp,300w,Bronze,Thru-Hull,12deg

Retail Price: R9,349.00
You save: R469.00  (5%)
Our Price: R8,880.00
Garmin XDCR,B150m,8-Pin,Chirp, 300w,Bronze,Thru-Hull,20deg
Garmin XDCR,B150m,8-Pin,Chirp, 300w,Bronze,Thru-Hull,20deg

Retail Price: R9,349.00
You save: R469.00  (5%)
Our Price: R8,880.00
Garmin XDCR, B75H,8-pin,CHIRP,600W,Bronze Thru-Hull,HF
Garmin XDCR, B75H,8-pin,CHIRP,600W,Bronze Thru-Hull,HF

Retail Price: R15,599.00
You save: R779.00  (5%)
Our Price: R14,820.00
Garmin XDCR,B75H,8-pin,CHIRP,600W,Tilted Bronze Thru-Hull,12,HF
Garmin XDCR,B75H,8-pin,CHIRP,600W,Tilted Bronze Thru-Hull,12,HF

Retail Price: R15,599.00
You save: R779.00  (5%)
Our Price: R14,820.00
Garmin XDCR,B75H,8-pin,CHIRP,600W,Tilted Bronze Thru-Hull,20,HF
Garmin XDCR,B75H,8-pin,CHIRP,600W,Tilted Bronze Thru-Hull,20,HF

Retail Price: R15,599.00
You save: R779.00  (5%)
Our Price: R14,820.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89

Monthly Specials For July

Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror

Retail Price: R2,490.00
You save: R685.00  (28%)
Our Price: R1,805.00  R1,650.00
Save: R155.00 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light

Retail Price: R4,485.00
You save: R1,235.00  (28%)
Our Price: R3,250.00  R2,850.00
Save: R400.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope

Retail Price: R9,965.00
You save: R2,740.00  (27%)
Our Price: R7,225.00  R6,350.00
Save: R875.00 off

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