IMPERIAL BLA

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For May

Buck B620 BKS Reaper Blk (Box)
Buck B620 BKS Reaper Blk (Box)

Retail Price: R1,437.50
You save: R359.50  (25%)
Our Price: R1,078.00
Phottix Premio White Diffuser for Reflective Umbrella 85cm
Phottix Premio White Diffuser for Reflective Umbrella 85cm

Retail Price: R368.00
You save: R88.00  (24%)
Our Price: R280.00
Buck B27606 Replacement Grips
Buck B27606 Replacement Grips

Retail Price: R60.00
You save: R10.00  (17%)
Our Price: R50.00
Buck B499 BKG2 Paklite GH LG (Box)
Buck B499 BKG2 Paklite GH LG (Box)

Retail Price: R355.00
You save: R70.00  (20%)
Our Price: R285.00
Buck B499 ORG2 Paklite Orange Poder Coat GH (Box)
Buck B499 ORG2 Paklite Orange Poder Coat GH (Box)

Retail Price: R375.00
You save: R70.00  (19%)
Our Price: R305.00
Nikon 10x50 Prostaff 5 Binocular
Nikon 10x50 Prostaff 5 Binocular

Retail Price: R5,749.90
You save: R1,437.90  (25%)
Our Price: R4,312.00
Nikon 12x25 Travelite EX Binocular
Nikon 12x25 Travelite EX Binocular

Retail Price: R4,216.57
You save: R1,054.57  (25%)
Our Price: R3,162.00
Nikon 12x25 Travelite VI Binocular
Nikon 12x25 Travelite VI Binocular

Retail Price: R3,066.57
You save: R767.57  (25%)
Our Price: R2,299.00
Nikon 8x21 Aculon W10 Yellow
Nikon 8x21 Aculon W10 Yellow

Retail Price: R1,916.57
You save: R479.57  (25%)
Our Price: R1,437.00
Nikon 8x25 Aculon A30 Black Binocular
Nikon 8x25 Aculon A30 Black Binocular

Retail Price: R1,590.74
You save: R397.74  (25%)
Our Price: R1,193.00
Nikon 8x42 Monarch HG Binocular
Nikon 8x42 Monarch HG Binocular

Retail Price: R22,999.90
You save: R5,750.90  (25%)
Our Price: R17,249.00
Suunto Mosquito Dive Computer Replacement Strap
Suunto Mosquito Dive Computer Replacement Strap

Retail Price: R402.50
You save: R101.50  (25%)
Our Price: R301.00
Vanguard Espod CX 203AP Tripod
Vanguard Espod CX 203AP Tripod

Retail Price: R1,135.00
You save: R285.00  (25%)
Our Price: R850.00
Vanguard Espod CX 203AP W/PH-23 Panhead QS-29
Vanguard Espod CX 203AP W/PH-23 Panhead QS-29

Retail Price: R1,135.00
You save: R285.00  (25%)
Our Price: R850.00
Lexar Jumpdrive C20C 128GB
Lexar Jumpdrive C20C 128GB

Retail Price: R1,914.75
You save: R478.75  (25%)
Our Price: R1,436.00
Bushnell 150142 H20 10x42 + Bushnell 132516 Powerview 10x25
Bushnell 150142 H20 10x42 + Bushnell 132516 Powerview 10x25

Retail Price: R4,025.00
You save: R1,007.00  (25%)
Our Price: R3,018.00
Bushnell 15-45x60 Legend ED 2speed Focus
Bushnell 15-45x60 Legend ED 2speed Focus

Retail Price: R11,825.45
You save: R2,956.45  (25%)
Our Price: R8,869.00
Bushnell Phantom GPS Golf Black
Bushnell Phantom GPS Golf Black

Retail Price: R2,319.16
You save: R580.16  (25%)
Our Price: R1,739.00

Featured Products

Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,377.63
You save: R9,729.61  (28%)
Our Price: R25,648.03
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R403.51
You save: R110.96  (27%)
Our Price: R292.54
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,104.61  (27%)
Our Price: R2,920.39
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
R8,615.00  R6,615.00
Save: R2,000.00 off

Monthly Specials For May

BSA Meteor Evo Silentium .177 Wood (170-Sp)
BSA Meteor Evo Silentium .177 Wood (170-Sp)
R3,720.00  R2,855.00
Save: R865.00 off
RCBS SCALE M1000MECHANICAL(98916)
RCBS SCALE M1000MECHANICAL(98916)
R2,985.00  R2,295.00
Save: R690.00 off
BSA Sweet 22 3-9x40 Range Riflescope
BSA Sweet 22 3-9x40 Range Riflescope
R2,540.00  R1,950.00
Save: R590.00 off
CZ 200 Diopter Sight
CZ 200 Diopter Sight
R1,805.00  R1,385.00
Save: R420.00 off
Lapua Scenar 6.5x47 Lapua Hollow Point Boat Tail
Lapua Scenar 6.5x47 Lapua Hollow Point Boat Tail
R1,725.00  R1,325.00
Save: R400.00 off
BSA Essential 3-9x40 WR Riflescope
BSA Essential 3-9x40 WR Riflescope
R1,720.00  R1,320.00
Save: R400.00 off
Buck B550 BKS Selector 2.0 Black Nylon
Buck B550 BKS Selector 2.0 Black Nylon
R1,580.00  R1,210.00
Save: R370.00 off
RCBS FL DIE STE 17 HORNET(21801)
RCBS FL DIE STE 17 HORNET(21801)
R1,400.00  R1,075.00
Save: R325.00 off
BSA Drypac Kit For Pump
BSA Drypac Kit For Pump
R1,385.00  R1,065.00
Save: R320.00 off
Barnes 458 50com 458(300) Tac-Tx BT/50 (30640)
Barnes 458 50com 458(300) Tac-Tx BT/50 (30640)
R1,370.00  R1,050.00
Save: R320.00 off
Barnes 416 CAL 416(400) TSX FB/50(30532/41689)
Barnes 416 CAL 416(400) TSX FB/50(30532/41689)
R1,330.00  R1,020.00
Save: R310.00 off

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