HOWARD

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Howard Butcher Block & Cutting Board Oil Sample Size


Howard Butcher Block & Cutting Board Oil Sample Size

Retail Price: R57.50
You save: R10.00  (17%)
Our Price: R47.50

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Howard Butcher Block Conditioner Sample Size


Howard Butcher Block Conditioner Sample Size

Retail Price: R67.50
You save: R12.50  (19%)
Our Price: R55.00

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Howard Orange Oil Furniture Polish


Howard Orange Oil Furniture Polish

Retail Price: R87.50
You save: R17.50  (20%)
Our Price: R70.00

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Howard Feed-N-Wax Wood Polish & Conditioner 4.7 Fl.Oz


Howard Feed-N-Wax Wood Polish & Conditioner 4.7 Fl.Oz

Retail Price: R110.00
You save: R20.00  (18%)
Our Price: R90.00

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Howard Feed-N-Wax Wood Polish & Conditioner Sample Size


Howard Feed-N-Wax Wood Polish & Conditioner Sample Size

Retail Price: R112.50
You save: R22.50  (20%)
Our Price: R90.00

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Howard Clean N Shine Wood Cleaner 8.00 Fl.Oz


Howard Clean N Shine Wood Cleaner 8.00 Fl.Oz

Retail Price: R155.00
You save: R25.00  (16%)
Our Price: R130.00

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Howard Finish Fixer Cherry Fill Stick


Howard Finish Fixer Cherry Fill Stick

Retail Price: R157.50
You save: R27.50  (17%)
Our Price: R130.00

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Howard Finish Fixer Dark Oak Fill Stick


Howard Finish Fixer Dark Oak Fill Stick

Retail Price: R157.50
You save: R27.50  (17%)
Our Price: R130.00

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Howard Finish Fixer Dark Walnut Fill Stick


Howard Finish Fixer Dark Walnut Fill Stick

Retail Price: R157.50
You save: R27.50  (17%)
Our Price: R130.00

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Howard Finish Fixer Golden Oak Fill Stick


Howard Finish Fixer Golden Oak Fill Stick

Retail Price: R157.50
You save: R27.50  (17%)
Our Price: R130.00

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Howard Finish Fixer Mahogany Fill Stick


Howard Finish Fixer Mahogany Fill Stick

Retail Price: R157.50
You save: R27.50  (17%)
Our Price: R130.00

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Howard Finish Fixer Neutral Fill Stick


Howard Finish Fixer Neutral Fill Stick

Retail Price: R157.50
You save: R27.50  (17%)
Our Price: R130.00

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Howard Finish Fixer Walnut Fill Stick


Howard Finish Fixer Walnut Fill Stick

Retail Price: R157.50
You save: R27.50  (17%)
Our Price: R130.00

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Howard Copper & Brass Polish 8 Oz.


Howard Copper & Brass Polish 8 Oz.

Retail Price: R197.50
You save: R37.50  (19%)
Our Price: R160.00

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Howard S/Steel Cleaner Lemon & Lime Frag. Sample Size


Howard S/Steel Cleaner Lemon & Lime Frag. Sample Size

Retail Price: R197.50
You save: R32.50  (16%)
Our Price: R165.00

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Howard Silver Polish 8 Oz.


Howard Silver Polish 8 Oz.

Retail Price: R202.50
You save: R37.50  (19%)
Our Price: R165.00

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Howard Orange Oil Spray Furniture Polish 8 Fl.Oz


Howard Orange Oil Spray Furniture Polish 8 Fl.Oz

Retail Price: R205.00
You save: R35.00  (17%)
Our Price: R170.00

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Howard Restor-A-Finish Cherry 8.00 Fl.Oz


Howard Restor-A-Finish Cherry 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Restor-A-Finish Dark Oak 8.00 Fl.Oz


Howard Restor-A-Finish Dark Oak 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Restor-A-Finish Dark Walnut 8.00 Fl.Oz


Howard Restor-A-Finish Dark Walnut 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Restor-A-Finish Ebony Brown 8.00 Fl.Oz


Howard Restor-A-Finish Ebony Brown 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Restor-A-Finish Golden Oak 8.00 Fl.Oz


Howard Restor-A-Finish Golden Oak 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Restor-A-Finish Mahogany 8.00 Fl.Oz


Howard Restor-A-Finish Mahogany 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Restor-A-Finish Maple-Pine 8.00 Fl.Oz


Howard Restor-A-Finish Maple-Pine 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Restor-A-Finish Neutral 8.00 Fl.Oz


Howard Restor-A-Finish Neutral 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Restor-A-Finish Walnut 8.00 Fl.Oz


Howard Restor-A-Finish Walnut 8.00 Fl.Oz

Retail Price: R227.50
You save: R37.50  (16%)
Our Price: R190.00

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Howard Leather Cleaner 16 Fl.Oz (473ml)


Howard Leather Cleaner 16 Fl.Oz (473ml)

Retail Price: R250.00
You save: R45.00  (18%)
Our Price: R205.00

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HOWARD LEATHER CONDITIONER 8 FL.OZ (236ML)


HOWARD LEATHER CONDITIONER 8 FL.OZ (236ML)

Retail Price: R250.00
You save: R45.00  (18%)
Our Price: R205.00

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Howard Leather Conditioner Sample Size


Howard Leather Conditioner Sample Size

Retail Price: R250.00
You save: R45.00  (18%)
Our Price: R205.00

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Howard Butcher Block & Cutting Board Oil 12 Fl.Oz


Howard Butcher Block & Cutting Board Oil 12 Fl.Oz

Retail Price: R255.00
You save: R45.00  (18%)
Our Price: R210.00

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Howard Butcher Block Conditioner 12 Fl.Oz


Howard Butcher Block Conditioner 12 Fl.Oz

Retail Price: R267.50
You save: R47.50  (18%)
Our Price: R220.00

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Howard Feed-N-Wax Wood Polish & Conditioner 16 Fl.Oz


Howard Feed-N-Wax Wood Polish & Conditioner 16 Fl.Oz

Retail Price: R292.50
You save: R52.50  (18%)
Our Price: R240.00

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Howard Chalk-Tique Powder Additive For Paint 113g


Howard Chalk-Tique Powder Additive For Paint 113g

Retail Price: R312.50
You save: R52.50  (17%)
Our Price: R260.00

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Howard Sunshield Outdoor Furniture Wax 16fl.Oz


Howard Sunshield Outdoor Furniture Wax 16fl.Oz

Retail Price: R320.00
You save: R55.00  (17%)
Our Price: R265.00

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Howard Chalk-Tique Dark Wax 6.00 Fl.Oz


Howard Chalk-Tique Dark Wax 6.00 Fl.Oz

Retail Price: R520.00
You save: R90.00  (17%)
Our Price: R430.00

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Howard Chalk-Tique Light Wax 6.00 Fl.Oz


Howard Chalk-Tique Light Wax 6.00 Fl.Oz

Retail Price: R520.00
You save: R90.00  (17%)
Our Price: R430.00

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Howard Dark Oak Citrus-Shield Paste Wax 11 Oz.


Howard Dark Oak Citrus-Shield Paste Wax 11 Oz.

Retail Price: R517.50
You save: R87.50  (17%)
Our Price: R430.00

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Howard Golden-Oak Citrus-Shield Paste Wax 11 Oz.


Howard Golden-Oak Citrus-Shield Paste Wax 11 Oz.

Retail Price: R517.50
You save: R87.50  (17%)
Our Price: R430.00

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Howard Mahogany Citrus-Shield Paste Wax 11 Oz.


Howard Mahogany Citrus-Shield Paste Wax 11 Oz.

Retail Price: R517.50
You save: R87.50  (17%)
Our Price: R430.00

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Howard Neutral Citrus-Shield Paste Wax 11 Oz.


Howard Neutral Citrus-Shield Paste Wax 11 Oz.

Retail Price: R517.50
You save: R87.50  (17%)
Our Price: R430.00

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New Products For February

Camelbak Forge Vacuum 12oz Blaze
Camelbak Forge Vacuum 12oz Blaze

Retail Price: R530.00
You save: R135.00  (25%)
Our Price: R395.00
Gamo Mount 2-Piece Low TS-250
Gamo Mount 2-Piece Low TS-250

Retail Price: R218.50
You save: R30.40  (14%)
Our Price: R188.10
Gamo PCP Pump High Performance
Gamo PCP Pump High Performance

Retail Price: R5,393.34
You save: R1,346.34  (25%)
Our Price: R4,047.00
Quickshoe For Ampro AT-3520
Quickshoe For Ampro AT-3520

Retail Price: R95.00
You save: R20.00  (21%)
Our Price: R75.00
Gamo Scope 3-9x50 IR WR
Gamo Scope 3-9x50 IR WR

Retail Price: R3,325.00
You save: R480.70  (14%)
Our Price: R2,844.30
Gamo Rail RRR (Recoil Reducing Rail)
Gamo Rail RRR (Recoil Reducing Rail)

Retail Price: R370.50
You save: R90.50  (24%)
Our Price: R280.00
Gamo Scuba Charging Kit
Gamo Scuba Charging Kit

Retail Price: R1,026.00
You save: R256.00  (25%)
Our Price: R770.00
Gamo Target Diamond Plinking
Gamo Target Diamond Plinking

Retail Price: R209.00
You save: R54.00  (26%)
Our Price: R155.00
Leupold Mark-4 1.5-5x20 M2 Matte Illum FF 300 Black Riflescope (113594)
Leupold Mark-4 1.5-5x20 M2 Matte Illum FF 300 Black Riflescope (113594)

Retail Price: R32,290.50
You save: R8,070.50  (25%)
Our Price: R24,220.00
Leupold Marksman 3-9x40 Matte LR Wind-Plex Riflescope (173759)
Leupold Marksman 3-9x40 Matte LR Wind-Plex Riflescope (173759)

Retail Price: R5,377.00
You save: R1,342.00  (25%)
Our Price: R4,035.00
Leupold VX-2 3-9x50 CDS Matte Wind-Plex Riflescope (120612)
Leupold VX-2 3-9x50 CDS Matte Wind-Plex Riflescope (120612)

Retail Price: R11,517.82
You save: R2,877.82  (25%)
Our Price: R8,640.00
Leupold VX-2 4-12x40 ADJ OBJ CDS Matte Wind-Plex Riflescope (120613)
Leupold VX-2 4-12x40 ADJ OBJ CDS Matte Wind-Plex Riflescope (120613)

Retail Price: R13,406.40
You save: R3,351.40  (25%)
Our Price: R10,055.00
Leupold VX-2 4-12x50 CDS Matte Wind-Plex Riflescope (120614)
Leupold VX-2 4-12x50 CDS Matte Wind-Plex Riflescope (120614)

Retail Price: R14,713.60
You save: R3,678.60  (25%)
Our Price: R11,035.00
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMOA Riflescope (172340)
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMOA Riflescope (172340)

Retail Price: R20,235.00
You save: R5,055.00  (25%)
Our Price: R15,180.00
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMR Riflescope (172342)
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMR Riflescope (172342)

Retail Price: R21,498.50
You save: R5,373.50  (25%)
Our Price: R16,125.00
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMOA Riflescope (172345)
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMOA Riflescope (172345)

Retail Price: R21,375.00
You save: R5,345.00  (25%)
Our Price: R16,030.00
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMR Riflescope (172346)
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMR Riflescope (172346)

Retail Price: R22,724.00
You save: R5,679.00  (25%)
Our Price: R17,045.00
Leupold VX-5HD 2-10x42 CDS-ZL2 Matte Duplex Riflescope (171387)
Leupold VX-5HD 2-10x42 CDS-ZL2 Matte Duplex Riflescope (171387)

Retail Price: R18,268.50
You save: R4,568.50  (25%)
Our Price: R13,700.00
Leupold Ventana 2 SX-1 20-60x80 Angled Black Spotting scope (170761)
Leupold Ventana 2 SX-1 20-60x80 Angled Black Spotting scope (170761)

Retail Price: R12,023.20
You save: R3,003.20  (25%)
Our Price: R9,020.00
Leupold Ventana SX-1 20-60x80mm Angled Kit Gray/Black Spotting scope (170762)
Leupold Ventana SX-1 20-60x80mm Angled Kit Gray/Black Spotting scope (170762)

Retail Price: R12,958.00
You save: R3,238.00  (25%)
Our Price: R9,720.00
Leatherman Pocket Clip + Lanyard Ring
Leatherman Pocket Clip + Lanyard Ring

Retail Price: R125.00
You save: R30.00  (24%)
Our Price: R95.00
BSA 6-24x50 Essential Riflescope MD AO
BSA 6-24x50 Essential Riflescope MD AO

Retail Price: R2,369.30
You save: R594.30  (25%)
Our Price: R1,775.00
BSA Essential 3-9x40 WR Riflescope
BSA Essential 3-9x40 WR Riflescope

Retail Price: R2,441.50
You save: R611.50  (25%)
Our Price: R1,830.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For February

Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
R7,350.00  R5,530.00
Save: R1,820.00 off
Suunto D4i Black Strap NO USB
Suunto D4i Black Strap NO USB
R7,270.00  R5,470.00
Save: R1,800.00 off
Bushnell Tour V4 Rangefinder
Bushnell Tour V4 Rangefinder
R6,495.00  R4,890.00
Save: R1,605.00 off
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
R6,300.00  R4,760.00
Save: R1,540.00 off
Bushnell Tour V3 White
Bushnell Tour V3 White
R6,740.00  R4,710.00
Save: R2,030.00 off
Suunto D4f Black (Freedive)
Suunto D4f Black (Freedive)
R5,560.00  R4,185.00
Save: R1,375.00 off
Bushnell Excel Golf Watch Black
Bushnell Excel Golf Watch Black
R3,415.00  R2,570.00
Save: R845.00 off
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
R3,420.00  R2,570.00
Save: R850.00 off
Primos Dogg Catcher Predator Call
Primos Dogg Catcher Predator Call
R3,500.00  R2,445.00
Save: R1,055.00 off
Hoppes Wooden Box With Handle
Hoppes Wooden Box With Handle
R2,760.00  R1,930.00
Save: R830.00 off
Primos Trigger Stick Gen3 Tall Tripod
Primos Trigger Stick Gen3 Tall Tripod
R2,655.00  R1,855.00
Save: R800.00 off
Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042
Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042
R2,050.00  R1,545.00
Save: R505.00 off

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