HARDER & STE

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For May

Nikon 8x25 Aculon A30 Black Binocular
Nikon 8x25 Aculon A30 Black Binocular

Retail Price: R1,590.74
You save: R397.74  (25%)
Our Price: R1,193.00
Nikon 8x42 Monarch HG Binocular
Nikon 8x42 Monarch HG Binocular

Retail Price: R22,999.90
You save: R5,750.90  (25%)
Our Price: R17,249.00
Suunto Mosquito Dive Computer Replacement Strap
Suunto Mosquito Dive Computer Replacement Strap

Retail Price: R402.50
You save: R101.50  (25%)
Our Price: R301.00
Vanguard Espod CX 203AP Tripod
Vanguard Espod CX 203AP Tripod

Retail Price: R1,135.00
You save: R285.00  (25%)
Our Price: R850.00
Vanguard Espod CX 203AP W/PH-23 Panhead QS-29
Vanguard Espod CX 203AP W/PH-23 Panhead QS-29

Retail Price: R1,135.00
You save: R285.00  (25%)
Our Price: R850.00
Lexar Jumpdrive C20C 128GB
Lexar Jumpdrive C20C 128GB

Retail Price: R1,914.75
You save: R478.75  (25%)
Our Price: R1,436.00
Bushnell 150142 H20 10x42 + Bushnell 132516 Powerview 10x25
Bushnell 150142 H20 10x42 + Bushnell 132516 Powerview 10x25

Retail Price: R4,025.00
You save: R1,007.00  (25%)
Our Price: R3,018.00
Bushnell 15-45x60 Legend ED 2speed Focus
Bushnell 15-45x60 Legend ED 2speed Focus

Retail Price: R11,825.45
You save: R2,956.45  (25%)
Our Price: R8,869.00
Bushnell Phantom GPS Golf Black
Bushnell Phantom GPS Golf Black

Retail Price: R2,319.16
You save: R580.16  (25%)
Our Price: R1,739.00
Bushnell Phantom GPS Golf Red
Bushnell Phantom GPS Golf Red

Retail Price: R2,319.16
You save: R580.16  (25%)
Our Price: R1,739.00
Bushnell Phantom GPS Golf Blue
Bushnell Phantom GPS Golf Blue

Retail Price: R2,319.16
You save: R580.16  (25%)
Our Price: R1,739.00
Suunto HP Hose 6" Miflex Kit
Suunto HP Hose 6" Miflex Kit

Retail Price: R709.16
You save: R178.16  (25%)
Our Price: R531.00
Suunto EON Core Black
Suunto EON Core Black

Retail Price: R14,087.50
You save: R3,522.50  (25%)
Our Price: R10,565.00
Suunto EON Core White
Suunto EON Core White

Retail Price: R14,087.50
You save: R3,522.50  (25%)
Our Price: R10,565.00
Suunto EON Core Lime
Suunto EON Core Lime

Retail Price: R14,087.50
You save: R3,522.50  (25%)
Our Price: R10,565.00
Bushnell Master Python 1.8mx5mm 8417D
Bushnell Master Python 1.8mx5mm 8417D

Retail Price: R594.16
You save: R149.16  (25%)
Our Price: R445.00
Lexar Jumpdrive C20C 64GB
Lexar Jumpdrive C20C 64GB

Retail Price: R1,148.08
You save: R287.08  (25%)
Our Price: R861.00
Lexar Jumpdrive C20M 128GB For Android
Lexar Jumpdrive C20M 128GB For Android

Retail Price: R1,148.08
You save: R287.08  (25%)
Our Price: R861.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,469.51
You save: R4,549.56  (29%)
Our Price: R10,919.95
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,377.63
You save: R9,729.61  (28%)
Our Price: R25,648.03
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R403.51
You save: R110.96  (27%)
Our Price: R292.54
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,104.61  (27%)
Our Price: R2,920.39
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89

Monthly Specials For May

Suunto D4i Novo Black With USB
Suunto D4i Novo Black With USB
R11,060.00  R7,135.00
Save: R3,925.00 off
Tasco 2023BRZ + 168RB Binocular Combo
Tasco 2023BRZ + 168RB Binocular Combo
R1,400.00  R900.00
Save: R500.00 off
Bushnell Falcon 10x50 + Powerview 10x25 Binocular Combo
Bushnell Falcon 10x50 + Powerview 10x25 Binocular Combo
R2,010.00  R1,300.00
Save: R710.00 off
Tasco 2023BRZ x 2 + 168RB x 2 Binocular Combo
Tasco 2023BRZ x 2 + 168RB x 2 Binocular Combo
R2,740.00  R1,770.00
Save: R970.00 off
Bushnell Engage 10X42 Black Roof Prism Binocular
Bushnell Engage 10X42 Black Roof Prism Binocular
R8,450.00  R5,450.00
Save: R3,000.00 off
Bushnell AR Optics 1-4x24 R/S FFP Illum. BDC, Target Turrets
Bushnell AR Optics 1-4x24 R/S FFP Illum. BDC, Target Turrets
R8,860.00  R5,710.00
Save: R3,150.00 off
Bushnell AR Optics First Strike Reflex Red Dot Sight W/ 5 MOA
Bushnell AR Optics First Strike Reflex Red Dot Sight W/ 5 MOA
R4,430.00  R2,855.00
Save: R1,575.00 off
Bushnell Trophy Xtreme 20-60X65 45 Degree E/Piece, WP Case
Bushnell Trophy Xtreme 20-60X65 45 Degree E/Piece, WP Case
R8,450.00  R5,450.00
Save: R3,000.00 off
Primos Trigger Stick Gen3 Tall Bipod
Primos Trigger Stick Gen3 Tall Bipod
R2,330.00  R1,510.00
Save: R820.00 off
Law Enforcement SZ20 Kydex Open Top Paddle Holster L/H
Law Enforcement SZ20 Kydex Open Top Paddle Holster L/H
R1,180.00  R765.00
Save: R415.00 off
Bushnell Trophy Green 8x42 Binocular
Bushnell Trophy Green 8x42 Binocular
R3,220.00  R2,075.00
Save: R1,145.00 off

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