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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



GUNLINE BCN BORDER CONCAVE 4F05X28


GUNLINE BCN BORDER CONCAVE 4F05X28

Retail Price: R216.89
You save: R40.35  (19%)
Our Price: R176.54

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GUNLINE NO. PS POINTER-SHORT 60 4F03X85


GUNLINE NO. PS POINTER-SHORT 60 4F03X85

Retail Price: R224.45
You save: R37.83  (17%)
Our Price: R186.62

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GUNLINE H-3 HANDLE 4F04X63


GUNLINE H-3 HANDLE 4F04X63

Retail Price: R249.67
You save: R42.87  (17%)
Our Price: R206.80

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GUNLINE BV-N BORDER VEX 4F05X28


GUNLINE BV-N BORDER VEX 4F05X28

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE BV-W BORDER VEX 4F05X51


GUNLINE BV-W BORDER VEX 4F05X51

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE BV-XW BORDER VEX 4F05X28


GUNLINE BV-XW BORDER VEX 4F05X28

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE H-2 HANDLE 4F05X49


GUNLINE H-2 HANDLE 4F05X49

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE NO. V-EDGER 90 DEGREE 4F05X25


GUNLINE NO. V-EDGER 90 DEGREE 4F05X25

Retail Price: R287.50
You save: R50.44  (18%)
Our Price: R237.06

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GUNLINE PL-60F POINTER 4F05X25


GUNLINE PL-60F POINTER 4F05X25

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE PL-60M POINTER 4F05X25


GUNLINE PL-60M POINTER 4F05X25

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE PL-90F POINTER 4F05X25


GUNLINE PL-90F POINTER 4F05X25

Retail Price: R287.50
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Our Price: R237.06

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GUNLINE PL-90M POINTER 4F05X25


GUNLINE PL-90M POINTER 4F05X25

Retail Price: R287.50
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GUNLINE S-2 20LPI TWO-EDGE SPACER


GUNLINE S-2 20LPI TWO-EDGE SPACER

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE S-2 22LPI TWO-EDGE SPACER


GUNLINE S-2 22LPI TWO-EDGE SPACER

Retail Price: R287.50
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Our Price: R237.06

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GUNLINE S-2 24LPI TWO-EDGE SPACER


GUNLINE S-2 24LPI TWO-EDGE SPACER

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE S-3 16LPI THREE-EDGE SPACER


GUNLINE S-3 16LPI THREE-EDGE SPACER

Retail Price: R322.81
You save: R60.53  (19%)
Our Price: R262.28

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GUNLINE S-3 20LPI THREE-EDGE SPACER


GUNLINE S-3 20LPI THREE-EDGE SPACER

Retail Price: R322.81
You save: R60.53  (19%)
Our Price: R262.28

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GUNLINE S-3 24LPI THREE-EDGE SPACER


GUNLINE S-3 24LPI THREE-EDGE SPACER

Retail Price: R322.81
You save: R60.53  (19%)
Our Price: R262.28

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GUNLINE 18LPI LEADER SET 4F40A40


GUNLINE 18LPI LEADER SET 4F40A40

Retail Price: R2,320.18
You save: R413.60  (18%)
Our Price: R1,906.58

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GUNLINE 18LPI CAMP PERRY SET 4F65A69


GUNLINE 18LPI CAMP PERRY SET 4F65A69

Retail Price: R3,929.17
You save: R701.10  (18%)
Our Price: R3,228.07

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New Products For December

Vanguard Alta Rise 43 Backpack
Vanguard Alta Rise 43 Backpack

Retail Price: R2,395.00
You save: R600.00  (25%)
Our Price: R1,795.00
Pelican 1525Air WL/WF Black
Pelican 1525Air WL/WF Black

Retail Price: R5,443.33
You save: R1,343.33  (25%)
Our Price: R4,100.00
Pelican 1525Air WL/WF, Orange
Pelican 1525Air WL/WF, Orange

Retail Price: R5,443.33
You save: R1,343.33  (25%)
Our Price: R4,100.00
Pelican 1525Air WL/WF Silver
Pelican 1525Air WL/WF Silver

Retail Price: R5,443.33
You save: R1,343.33  (25%)
Our Price: R4,100.00
Pelican 1535Air WL/WF Black
Pelican 1535Air WL/WF Black

Retail Price: R7,053.33
You save: R1,753.33  (25%)
Our Price: R5,300.00
Pelican 1535Air WL/WF Silver
Pelican 1535Air WL/WF Silver

Retail Price: R7,053.33
You save: R1,753.33  (25%)
Our Price: R5,300.00
Pelican 1535Air WL/WF Yellow
Pelican 1535Air WL/WF Yellow

Retail Price: R7,053.33
You save: R1,753.33  (25%)
Our Price: R5,300.00
Pelican 1535AirTP WL/TP Insert Black
Pelican 1535AirTP WL/TP Insert Black

Retail Price: R10,062.50
You save: R2,562.50  (25%)
Our Price: R7,500.00
Pelican 1607AirWF WL/WF Black
Pelican 1607AirWF WL/WF Black

Retail Price: R9,065.83
You save: R2,265.83  (25%)
Our Price: R6,800.00
Pelican 1637AirWD WL/WD Black
Pelican 1637AirWD WL/WD Black

Retail Price: R13,090.83
You save: R3,290.83  (25%)
Our Price: R9,800.00
Pelican 3310R Ra Li-ion Rchrg-led+ Rt Angle
Pelican 3310R Ra Li-ion Rchrg-led+ Rt Angle

Retail Price: R2,817.50
You save: R717.50  (25%)
Our Price: R2,100.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,469.51
You save: R4,549.56  (29%)
Our Price: R10,919.95
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R11,260.00
You save: R2,210.00  (20%)
Our Price: R9,050.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R9,040.00
You save: R1,775.00  (20%)
Our Price: R7,265.00
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R5,635.00
You save: R1,105.00  (20%)
Our Price: R4,530.00

Monthly Specials For December

Buck B284 CMS32 Bantam BBW Muddy Water Camo (Box)
Buck B284 CMS32 Bantam BBW Muddy Water Camo (Box)
R430.00  R345.00
Save: R85.00 off
Barnes 54 CAL ALIGNER(2069-1)
Barnes 54 CAL ALIGNER(2069-1)
R55.00  R45.00
Save: R10.00 off
A-Tec .30-M15X1 Hertz 150 (Vn00598)
A-Tec .30-M15X1 Hertz 150 (Vn00598)
R5,535.00  R4,405.00
Save: R1,130.00 off
SPEER 257(120) GRAND SLAM SP / 50 (1415)
SPEER 257(120) GRAND SLAM SP / 50 (1415)
R440.00  R350.00
Save: R90.00 off
SPEER 303(180) HOT COR SPRN / 100 (2223)
SPEER 303(180) HOT COR SPRN / 100 (2223)
R780.00  R620.00
Save: R160.00 off
RCBS APS Strip Mag Large Pistol 8-pack (88515)
RCBS APS Strip Mag Large Pistol 8-pack (88515)
R105.00  R85.00
Save: R20.00 off
BSA Meteor MK5 Trigger Grip (16-3631)
BSA Meteor MK5 Trigger Grip (16-3631)
R80.00  R65.00
Save: R15.00 off
Leupold Alumina Flip Back Kit VX-L 50mm 62730
Leupold Alumina Flip Back Kit VX-L 50mm 62730
R1,910.00  R1,520.00
Save: R390.00 off
Buck B120 BKS General Black Phenolic
Buck B120 BKS General Black Phenolic
R1,440.00  R1,150.00
Save: R290.00 off
Buck B021 RDS Clearwater Bait Blade
Buck B021 RDS Clearwater Bait Blade
R610.00  R485.00
Save: R125.00 off
Buck B030 RDS-B Splizzers Red Moulded Buck
Buck B030 RDS-B Splizzers Red Moulded Buck
R1,050.00  R840.00
Save: R210.00 off
Buck B119 BKS Special Buck
Buck B119 BKS Special Buck
R1,255.00  R1,000.00
Save: R255.00 off

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