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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



GUNLINE BCN BORDER CONCAVE 4F05X28


GUNLINE BCN BORDER CONCAVE 4F05X28

Retail Price: R216.89
You save: R40.35  (19%)
Our Price: R176.54

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GUNLINE NO. PS POINTER-SHORT 60 4F03X85


GUNLINE NO. PS POINTER-SHORT 60 4F03X85

Retail Price: R224.45
You save: R37.83  (17%)
Our Price: R186.62

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GUNLINE H-3 HANDLE 4F04X63


GUNLINE H-3 HANDLE 4F04X63

Retail Price: R249.67
You save: R42.87  (17%)
Our Price: R206.80

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GUNLINE BV-N BORDER VEX 4F05X28


GUNLINE BV-N BORDER VEX 4F05X28

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE BV-W BORDER VEX 4F05X51


GUNLINE BV-W BORDER VEX 4F05X51

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE BV-XW BORDER VEX 4F05X28


GUNLINE BV-XW BORDER VEX 4F05X28

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE H-2 HANDLE 4F05X49


GUNLINE H-2 HANDLE 4F05X49

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE NO. V-EDGER 90 DEGREE 4F05X25


GUNLINE NO. V-EDGER 90 DEGREE 4F05X25

Retail Price: R287.50
You save: R50.44  (18%)
Our Price: R237.06

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GUNLINE PL-60F POINTER 4F05X25


GUNLINE PL-60F POINTER 4F05X25

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE PL-60M POINTER 4F05X25


GUNLINE PL-60M POINTER 4F05X25

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE PL-90F POINTER 4F05X25


GUNLINE PL-90F POINTER 4F05X25

Retail Price: R287.50
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Our Price: R237.06

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GUNLINE PL-90M POINTER 4F05X25


GUNLINE PL-90M POINTER 4F05X25

Retail Price: R287.50
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Our Price: R237.06

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GUNLINE S-2 20LPI TWO-EDGE SPACER


GUNLINE S-2 20LPI TWO-EDGE SPACER

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE S-2 22LPI TWO-EDGE SPACER


GUNLINE S-2 22LPI TWO-EDGE SPACER

Retail Price: R287.50
You save: R50.44  (18%)
Our Price: R237.06

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GUNLINE S-2 24LPI TWO-EDGE SPACER


GUNLINE S-2 24LPI TWO-EDGE SPACER

Retail Price: R290.02
You save: R52.96  (18%)
Our Price: R237.06

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GUNLINE S-3 16LPI THREE-EDGE SPACER


GUNLINE S-3 16LPI THREE-EDGE SPACER

Retail Price: R322.81
You save: R60.53  (19%)
Our Price: R262.28

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GUNLINE S-3 20LPI THREE-EDGE SPACER


GUNLINE S-3 20LPI THREE-EDGE SPACER

Retail Price: R322.81
You save: R60.53  (19%)
Our Price: R262.28

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GUNLINE S-3 24LPI THREE-EDGE SPACER


GUNLINE S-3 24LPI THREE-EDGE SPACER

Retail Price: R322.81
You save: R60.53  (19%)
Our Price: R262.28

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GUNLINE 18LPI LEADER SET 4F40A40


GUNLINE 18LPI LEADER SET 4F40A40

Retail Price: R2,320.18
You save: R413.60  (18%)
Our Price: R1,906.58

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GUNLINE 18LPI CAMP PERRY SET 4F65A69


GUNLINE 18LPI CAMP PERRY SET 4F65A69

Retail Price: R3,929.17
You save: R701.10  (18%)
Our Price: R3,228.07

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New Products For September

Energizer Keychain Light incl. 2x CR2016
Energizer Keychain Light incl. 2x CR2016

Retail Price: R155.00
You save: R40.00  (26%)
Our Price: R115.00
Energizer Keychain Light incl. 2x CR2016
Energizer Keychain Light incl. 2x CR2016

Retail Price: R155.00
You save: R40.00  (26%)
Our Price: R115.00
Lyman Pistol Max Cartridge Guage 9mm
Lyman Pistol Max Cartridge Guage 9mm

Retail Price: R440.83
You save: R110.21  (25%)
Our Price: R330.62

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Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89

Monthly Specials For September

Sky-Watcher 150mm x 750mm Short Tube Refractor Telescope
Sky-Watcher 150mm x 750mm Short Tube Refractor Telescope
R11,444.51  R9,950.00
Save: R1,494.51 off
Bushnell Night Vision 5x42 Stealth View Digital Night Vision
Bushnell Night Vision 5x42 Stealth View Digital Night Vision
R13,063.60  R4,500.00
Save: R8,563.60 off

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