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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For February

Vortex Diamondback 1.75-5 X 32 DH Riflescope
Vortex Diamondback 1.75-5 X 32 DH Riflescope

Retail Price: R6,080.00
You save: R1,520.00  (25%)
Our Price: R4,560.00
Vortex Diamondback Tactical 3-9 X 40 Riflescope
Vortex Diamondback Tactical 3-9 X 40 Riflescope

Retail Price: R9,500.00
You save: R2,375.00  (25%)
Our Price: R7,125.00
Vortex Diamondback Tactical 4-12 X 40 Riflescope
Vortex Diamondback Tactical 4-12 X 40 Riflescope

Retail Price: R10,070.00
You save: R2,515.00  (25%)
Our Price: R7,555.00
Vortex AMG UH-1 Holographic Sight
Vortex AMG UH-1 Holographic Sight

Retail Price: R18,999.99
You save: R4,749.99  (25%)
Our Price: R14,250.00
A-Tec .30-M16X1 Hertz 150 (Vn00656)
A-Tec .30-M16X1 Hertz 150 (Vn00656)

Retail Price: R6,365.00
You save: R1,590.00  (25%)
Our Price: R4,775.00
A-Tec .375-M15X1 Hertz 119 (Vn00639)
A-Tec .375-M15X1 Hertz 119 (Vn00639)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-5/8"-24 UNEF Hertz 119 (Vn00624)
A-Tec .30-5/8"-24 UNEF Hertz 119 (Vn00624)

Retail Price: R5,842.50
You save: R1,457.50  (25%)
Our Price: R4,385.00
A-Tec .223-5/8"-24 UNEF Hertz 119 (Vn00682)
A-Tec .223-5/8"-24 UNEF Hertz 119 (Vn00682)

Retail Price: R5,842.50
You save: R1,457.50  (25%)
Our Price: R4,385.00
A-Tec 6.5mm-5/8"-24 UNEF Hertz 119 (Vn00909)
A-Tec 6.5mm-5/8"-24 UNEF Hertz 119 (Vn00909)

Retail Price: R5,842.50
You save: R1,457.50  (25%)
Our Price: R4,385.00
A-Tec .338-M18X1 Megahertz (Vn00673)
A-Tec .338-M18X1 Megahertz (Vn00673)

Retail Price: R9,129.50
You save: R2,279.50  (25%)
Our Price: R6,850.00
A-Tec .338-M18X1 Hertz 119 (Vn00890)
A-Tec .338-M18X1 Hertz 119 (Vn00890)

Retail Price: R5,842.50
You save: R1,457.50  (25%)
Our Price: R4,385.00
A-Tec A12 Choke Optima HP Beretta-C (Vn00996)
A-Tec A12 Choke Optima HP Beretta-C (Vn00996)

Retail Price: R1,938.00
You save: R483.00  (25%)
Our Price: R1,455.00
A-Tec A12 Choke Optima HP Beretta-IM (Vn00998)
A-Tec A12 Choke Optima HP Beretta-IM (Vn00998)

Retail Price: R1,938.00
You save: R483.00  (25%)
Our Price: R1,455.00
A-Tec A12 Choke Crioplus Benelli M2-F (Vn00981)
A-Tec A12 Choke Crioplus Benelli M2-F (Vn00981)

Retail Price: R1,938.00
You save: R483.00  (25%)
Our Price: R1,455.00
A-Tec A12 Choke Crioplus Benelli M2-IM (Vn00980)
A-Tec A12 Choke Crioplus Benelli M2-IM (Vn00980)

Retail Price: R1,938.00
You save: R483.00  (25%)
Our Price: R1,455.00
A-Tec A12 Shotgun Silencer (Vn00950)
A-Tec A12 Shotgun Silencer (Vn00950)

Retail Price: R6,764.00
You save: R1,689.00  (25%)
Our Price: R5,075.00
A-Tec Optima 45 Module Package .30 (Vn00970)
A-Tec Optima 45 Module Package .30 (Vn00970)

Retail Price: R3,230.00
You save: R805.00  (25%)
Our Price: R2,425.00
A-Tec Optima 45 Module Package .223 (Vn00968)
A-Tec Optima 45 Module Package .223 (Vn00968)

Retail Price: R3,230.00
You save: R805.00  (25%)
Our Price: R2,425.00
A-Tec Optima 45 Module Package .375 (Vn00973)
A-Tec Optima 45 Module Package .375 (Vn00973)

Retail Price: R3,230.00
You save: R805.00  (25%)
Our Price: R2,425.00
A-Tec Optima 45 Module Package 6,5mm (Vn00971)
A-Tec Optima 45 Module Package 6,5mm (Vn00971)

Retail Price: R3,230.00
You save: R805.00  (25%)
Our Price: R2,425.00
A-Tec Optima 45 .30 A-Lock (Vn00943)
A-Tec Optima 45 .30 A-Lock (Vn00943)

Retail Price: R6,859.00
You save: R1,714.00  (25%)
Our Price: R5,145.00
A-Tec Optima 45 6.5mm A-Lock (Vn00946)
A-Tec Optima 45 6.5mm A-Lock (Vn00946)

Retail Price: R6,859.00
You save: R1,714.00  (25%)
Our Price: R5,145.00
A-Tec Optima 45 .223 A-Lock (Vn00935)
A-Tec Optima 45 .223 A-Lock (Vn00935)

Retail Price: R6,859.00
You save: R1,714.00  (25%)
Our Price: R5,145.00
Vortex Sure Fit Riflescope Cover XL
Vortex Sure Fit Riflescope Cover XL

Retail Price: R759.99
You save: R189.99  (25%)
Our Price: R570.00

Featured Products

Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
Our Price: R8,685.00

Monthly Specials For February

Tork Craft Tool Bag 22 Pocket 400x210x310mm
Tork Craft Tool Bag 22 Pocket 400x210x310mm

Retail Price: R495.00
You save: R85.00  (17%)
Our Price: R410.00  R300.00
Save: R110.00 off
Suunto Spartan Sport Wrist Hr All Black
Suunto Spartan Sport Wrist Hr All Black
R8,925.00  R6,690.00
Save: R2,235.00 off
Suunto Spartan Sport Wrist Hr Blue
Suunto Spartan Sport Wrist Hr Blue
R8,925.00  R6,690.00
Save: R2,235.00 off
Suunto Spartan Sport Wrist Hr Sakura (Pink)
Suunto Spartan Sport Wrist Hr Sakura (Pink)
R8,925.00  R6,690.00
Save: R2,235.00 off
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
R7,350.00  R5,530.00
Save: R1,820.00 off
Suunto D4i Black Strap NO USB
Suunto D4i Black Strap NO USB
R7,270.00  R5,470.00
Save: R1,800.00 off
Bushnell Tour V4 Rangefinder
Bushnell Tour V4 Rangefinder
R6,495.00  R4,890.00
Save: R1,605.00 off
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
R6,300.00  R4,760.00
Save: R1,540.00 off
Bushnell Tour V3 White
Bushnell Tour V3 White
R6,740.00  R4,710.00
Save: R2,030.00 off
Suunto D4f Black (Freedive)
Suunto D4f Black (Freedive)
R5,560.00  R4,185.00
Save: R1,375.00 off
Bushnell Excel Golf Watch Black
Bushnell Excel Golf Watch Black
R3,415.00  R2,570.00
Save: R845.00 off
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
R3,420.00  R2,570.00
Save: R850.00 off

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