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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


New Products For June

Boker 02MB210 Magnum Neck Flash
Boker 02MB210 Magnum Neck Flash

Retail Price: R364.17
You save: R89.17  (24%)
Our Price: R275.00
Boker 01SC519 Magnum Dia De Los Muertos
Boker 01SC519 Magnum Dia De Los Muertos

Retail Price: R559.67
You save: R139.67  (25%)
Our Price: R420.00
Boker 01RY069 Magnum Starfighter
Boker 01RY069 Magnum Starfighter

Retail Price: R481.08
You save: R121.08  (25%)
Our Price: R360.00
Boker 01MB456 Magnum Black Rescue
Boker 01MB456 Magnum Black Rescue

Retail Price: R364.17
You save: R89.17  (24%)
Our Price: R275.00
Boker 01MB365 Magnum Law Enforcement
Boker 01MB365 Magnum Law Enforcement

Retail Price: R442.75
You save: R107.75  (24%)
Our Price: R335.00
Boker 01RY247 Magnum Black Spear
Boker 01RY247 Magnum Black Spear

Retail Price: R460.00
You save: R115.00  (25%)
Our Price: R345.00
Böker 09BO751 Oil-Pen 2.0
Böker 09BO751 Oil-Pen 2.0

Retail Price: R178.25
You save: R43.25  (24%)
Our Price: R135.00
Camelbak Kids Eddy Insulted Pink Mermaids Bottle
Camelbak Kids Eddy Insulted Pink Mermaids Bottle

Retail Price: R267.32
You save: R45.39  (17%)
Our Price: R221.93
Böker 09BO092 Plus MPP - Multi Purpose Pen Black
Böker 09BO092 Plus MPP - Multi Purpose Pen Black

Retail Price: R446.58
You save: R111.58  (25%)
Our Price: R335.00
Böker 09BO068 Plus MPP – Multi Purpose Pen Blue
Böker 09BO068 Plus MPP – Multi Purpose Pen Blue

Retail Price: R446.58
You save: R111.58  (25%)
Our Price: R335.00
Boker 01BO425 Plus Strike Coyote Tanto
Boker 01BO425 Plus Strike Coyote Tanto

Retail Price: R1,115.50
You save: R275.50  (25%)
Our Price: R840.00
Boker 01BO296 Plus Kwaiken Flipper Titan
Boker 01BO296 Plus Kwaiken Flipper Titan

Retail Price: R4,191.75
You save: R1,046.75  (25%)
Our Price: R3,145.00
Zartek ZA-705 UHF Short Antenna
Zartek ZA-705 UHF Short Antenna

Retail Price: R125.00
You save: R30.00  (24%)
Our Price: R95.00
Zartek COM8 Super
Zartek COM8 Super

Retail Price: R1,319.99
You save: R329.99  (25%)
Our Price: R990.00
Zartek One Button Digital Wireless Intercom Kit
Zartek One Button Digital Wireless Intercom Kit

Retail Price: R3,220.00
You save: R805.00  (25%)
Our Price: R2,415.00
Zartek One button Digital Wireless Intercom - Extra Handset Kit
Zartek One button Digital Wireless Intercom - Extra Handset Kit

Retail Price: R1,745.00
You save: R435.00  (25%)
Our Price: R1,310.00
Zartek Breez Rechargeable Mini Fan - White
Zartek Breez Rechargeable Mini Fan - White

Retail Price: R220.00
You save: R55.00  (25%)
Our Price: R165.00
Zartek Breez Rechargeable Mini Fan - Blue
Zartek Breez Rechargeable Mini Fan - Blue

Retail Price: R220.00
You save: R55.00  (25%)
Our Price: R165.00
Zartek Breez Rechargeable Mini Fan - Red
Zartek Breez Rechargeable Mini Fan - Red

Retail Price: R220.00
You save: R55.00  (25%)
Our Price: R165.00
Zartek Breez Rechargeable Mini Fan - Black
Zartek Breez Rechargeable Mini Fan - Black

Retail Price: R220.00
You save: R55.00  (25%)
Our Price: R165.00
Zartek UV Flashlight Scorpion Detection - 51 LED
Zartek UV Flashlight Scorpion Detection - 51 LED

Retail Price: R335.00
You save: R80.00  (24%)
Our Price: R255.00
Zartek ZA-652 Back Gatestation (Save / Add-on)
Zartek ZA-652 Back Gatestation (Save / Add-on)

Retail Price: R1,670.00
You save: R420.00  (25%)
Our Price: R1,250.00
Zartek Multi-User Wireless Intercom Front Gate Station
Zartek Multi-User Wireless Intercom Front Gate Station

Retail Price: R4,370.00
You save: R1,090.00  (25%)
Our Price: R3,280.00
Zartek Multi-User Wireless Intercom Back Gate System
Zartek Multi-User Wireless Intercom Back Gate System

Retail Price: R4,370.00
You save: R1,090.00  (25%)
Our Price: R3,280.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,469.51
You save: R4,549.56  (29%)
Our Price: R10,919.95
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89

Monthly Specials For June

Hoppe's Handle+Rod .17-.20 Cal 36" Rifle Coated Elite
Hoppe's Handle+Rod .17-.20 Cal 36" Rifle Coated Elite

Retail Price: R600.00
You save: R0.00  (0%)
Our Price: R600.00  R385.00
Save: R215.00 off
Tasco 3-9x40 World Class Riflescope DWC39x40N
Tasco 3-9x40 World Class Riflescope DWC39x40N

Retail Price: R1,870.00
You save: R0.00  (0%)
Our Price: R1,870.00  R1,210.00
Save: R660.00 off
Hoppes Wooden Box With Handle
Hoppes Wooden Box With Handle

Retail Price: R2,610.01
You save: R0.01  (0%)
Our Price: R2,610.00  R1,680.00
Save: R930.00 off
Primos Trigger Stick Gen3 Tall Tripod
Primos Trigger Stick Gen3 Tall Tripod
R2,820.00  R1,815.00
Save: R1,005.00 off
Hoppes Boresnake Viper .12 GA Shotgun Cleaner
Hoppes Boresnake Viper .12 GA Shotgun Cleaner

Retail Price: R580.00
You save: R0.00  (0%)
Our Price: R580.00  R370.00
Save: R210.00 off
Hoppes Boresnake Viper Pistol/Revolver .270/7MM, .284, .280 Cal
Hoppes Boresnake Viper Pistol/Revolver .270/7MM, .284, .280 Cal

Retail Price: R580.00
You save: R0.00  (0%)
Our Price: R580.00  R370.00
Save: R210.00 off
Bushnell Security Case for 119676+119677 Trail Cameras
Bushnell Security Case for 119676+119677 Trail Cameras

Retail Price: R1,270.00
You save: R0.00  (0%)
Our Price: R1,270.00  R815.00
Save: R455.00 off
Bushnell Excel Golf Watch Black
Bushnell Excel Golf Watch Black

Retail Price: R4,220.01
You save: R0.01  (0%)
Our Price: R4,220.00  R2,720.00
Save: R1,500.00 off
Bushnell Tour V4 Rangefinder
Bushnell Tour V4 Rangefinder

Retail Price: R8,030.00
You save: R0.00  (0%)
Our Price: R8,030.00  R5,180.00
Save: R2,850.00 off
Tasco 10x50 Essentials 2017, Porro, 6l Hanging Box
Tasco 10x50 Essentials 2017, Porro, 6l Hanging Box

Retail Price: R958.33
You save: R171.49  (18%)
Our Price: R786.84  R645.00
Save: R141.84 off
Bushnell 10x42 Powerview Roof Prism Medium Binoculars
Bushnell 10x42 Powerview Roof Prism Medium Binoculars
R2,820.00  R1,815.00
Save: R1,005.00 off
Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042
Bushnell 10x42 Powerview Roof Prism Medium Binoculars 141042

Retail Price: R2,010.00
You save: R0.00  (0%)
Our Price: R2,010.00  R1,300.00
Save: R710.00 off

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