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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.




New Products For April

Bushnell Engage 10X50 Black Roof Prism Binocular
Bushnell Engage 10X50 Black Roof Prism Binocular

Retail Price: R8,855.00
You save: R2,210.00  (25%)
Our Price: R6,645.00
Bushnell Engage 12X50 Black Roof Prism Binocular
Bushnell Engage 12X50 Black Roof Prism Binocular

Retail Price: R9,050.00
You save: R2,265.00  (25%)
Our Price: R6,785.00
Bushnell Engage 8X42 Black Roof Prism Binocular
Bushnell Engage 8X42 Black Roof Prism Binocular

Retail Price: R8,245.00
You save: R2,060.00  (25%)
Our Price: R6,185.00
Traser Lady Blue 3-Hand Silicon Watch
Traser Lady Blue 3-Hand Silicon Watch

Retail Price: R7,454.82
You save: R2,194.08  (29%)
Our Price: R5,260.75
Traser P6506 Commander Force Nato Watch
Traser P6506 Commander Force Nato Watch

Retail Price: R6,945.39
You save: R1,735.09  (25%)
Our Price: R5,210.31
Traser P6602 Extreme Sport Watch
Traser P6602 Extreme Sport Watch

Retail Price: R9,870.83
You save: R2,900.22  (29%)
Our Price: R6,970.61
Tasco Essentials 10X25 FRP Brown Camo Binocular
Tasco Essentials 10X25 FRP Brown Camo Binocular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Tasco Essentials 10X25 FRP Green Bincoular
Tasco Essentials 10X25 FRP Green Bincoular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Traser H3 Es Carbbon Pro Silicone Watch (100313)
Traser H3 Es Carbbon Pro Silicone Watch (100313)

Retail Price: R8,055.04
You save: R2,370.61  (29%)
Our Price: R5,684.43
Traser P5904 Trooper Rubber Watch
Traser P5904 Trooper Rubber Watch

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Tasco Essentials 8X42 2016 Roof Prism Binoculars
Tasco Essentials 8X42 2016 Roof Prism Binoculars

Retail Price: R1,555.00
You save: R390.00  (25%)
Our Price: R1,165.00
Suunto Strap Spartan Trainer Wrist HR Ocean
Suunto Strap Spartan Trainer Wrist HR Ocean

Retail Price: R655.00
You save: R165.00  (25%)
Our Price: R490.00
Bushnell Excel Golf Watch - Grey Bluetooth
Bushnell Excel Golf Watch - Grey Bluetooth

Retail Price: R4,220.00
You save: R1,055.00  (25%)
Our Price: R3,165.00
Buck B673 BKS Bucklite Max Small (Box)
Buck B673 BKS Bucklite Max Small (Box)

Retail Price: R526.00
You save: R131.00  (25%)
Our Price: R395.00
Buck B286 BKS Bantam Bhw Black (Clam)
Buck B286 BKS Bantam Bhw Black (Clam)

Retail Price: R600.99
You save: R149.99  (25%)
Our Price: R451.00
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Traser P5904 H3 Type 3 Nato Strap
Traser P5904 H3 Type 3 Nato Strap

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS26 Bantam BLW Highlander (Box)
Buck B285 CMS26 Bantam BLW Highlander (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS27 Bantam BLW Typhon (Box)
Buck B285 CMS27 Bantam BLW Typhon (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS31 Bantam BLW Muddy Girl Camo (Box)
Buck B285 CMS31 Bantam BLW Muddy Girl Camo (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS32 Bantam BLW Muddy Water Camo (Box)
Buck B285 CMS32 Bantam BLW Muddy Water Camo (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS10 Bantam BLW Blaze Pink (Box)
Buck B285 CMS10 Bantam BLW Blaze Pink (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS9 Bantam BLW Blaze Orange (Box)
Buck B285 CMS9 Bantam BLW Blaze Orange (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00

Featured Products

Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,377.63
You save: R9,729.61  (28%)
Our Price: R25,648.03
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R403.51
You save: R110.96  (27%)
Our Price: R292.54
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,104.61  (27%)
Our Price: R2,920.39
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,681.58
You save: R2,920.39  (25%)
Our Price: R8,761.18

Monthly Specials For April

Traser P6508 Code Blue Rubber Watch
Traser P6508 Code Blue Rubber Watch

Retail Price: R2,864.91
You save: R716.23  (25%)
Our Price: R2,148.68  R1,899.00
Save: R249.68 off
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R862.50
You save: R151.32  (18%)
Our Price: R711.18  R345.00
Save: R366.18 off
Tork Craft Screw Driver Set 6 Piece Black Handle
Tork Craft Screw Driver Set 6 Piece Black Handle

Retail Price: R85.75
You save: R15.13  (18%)
Our Price: R70.61  R39.00
Save: R31.61 off
Tork Craft Tool Bag 22 Pocket 400x210x310mm
Tork Craft Tool Bag 22 Pocket 400x210x310mm

Retail Price: R499.34
You save: R85.75  (17%)
Our Price: R413.60  R299.00
Save: R114.60 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,319.16  R1,811.25
Save: R507.91 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R4,034.08  R2,859.87
Save: R1,174.21 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R9,077.94  R6,355.26
Save: R2,722.68 off
Traser Es Carbon Pro Silicone Watch
Traser Es Carbon Pro Silicone Watch

Retail Price: R8,120.61
You save: R2,032.67  (25%)
Our Price: R6,087.94  R4,999.00
Save: R1,088.94 off

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