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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.




New Products For February

Lexar Cfast Pro 3500x 32GB
Lexar Cfast Pro 3500x 32GB

Retail Price: R4,748.00
You save: R1,187.00  (25%)
Our Price: R3,561.00
lexar cfast pro 3500x 64GB
lexar cfast pro 3500x 64GB

Retail Price: R7,598.00
You save: R1,900.00  (25%)
Our Price: R5,698.00
Lexar Jumpdrive S25 128GB
Lexar Jumpdrive S25 128GB

Retail Price: R1,232.99
You save: R308.99  (25%)
Our Price: R924.00
Lexar Jumpdrive S25 16GB Usb 3.0 Twin
Lexar Jumpdrive S25 16GB Usb 3.0 Twin

Retail Price: R510.99
You save: R127.99  (25%)
Our Price: R383.00
Leupold GX-1i2 Digital Golf Green/Black Rangefinder (120172)
Leupold GX-1i2 Digital Golf Green/Black Rangefinder (120172)

Retail Price: R8,270.70
You save: R2,065.70  (25%)
Our Price: R6,205.00
Leupold GX-3i2 Digital Golf Rangefinder (119087)
Leupold GX-3i2 Digital Golf Rangefinder (119087)

Retail Price: R10,448.10
You save: R2,608.10  (25%)
Our Price: R7,840.00
Leupold GX-4i2 Digital Golf Rangefinder (119088)
Leupold GX-4i2 Digital Golf Rangefinder (119088)

Retail Price: R9,120.00
You save: R2,280.00  (25%)
Our Price: R6,840.00
Leupold Pincaddie 2 Lazer Golf Red/Black Rangefinder (120446)
Leupold Pincaddie 2 Lazer Golf Red/Black Rangefinder (120446)

Retail Price: R4,142.00
You save: R1,032.00  (25%)
Our Price: R3,110.00
Leupold RX-1200 I DNA Black Rangefinder (119359)
Leupold RX-1200 I DNA Black Rangefinder (119359)

Retail Price: R9,937.00
You save: R2,482.00  (25%)
Our Price: R7,455.00
Leupold RX-1200i TBR/W DNA M/Orange Rangefinder (170640)
Leupold RX-1200i TBR/W DNA M/Orange Rangefinder (170640)

Retail Price: R10,640.00
You save: R2,660.00  (25%)
Our Price: R7,980.00
BSA Raider Metal Detector (GE-200)
BSA Raider Metal Detector (GE-200)

Retail Price: R5,685.00
You save: R1,425.00  (25%)
Our Price: R4,260.00
BSA Raider Metal Detector (GE-100)
BSA Raider Metal Detector (GE-100)

Retail Price: R4,460.00
You save: R1,115.00  (25%)
Our Price: R3,345.00
Lexar Jumpdrive S25 32GB
Lexar Jumpdrive S25 32GB

Retail Price: R416.00
You save: R104.00  (25%)
Our Price: R312.00
Lexar Jumpdrive S25 32GB USB 3.0 Twin
Lexar Jumpdrive S25 32GB USB 3.0 Twin

Retail Price: R698.00
You save: R175.00  (25%)
Our Price: R523.00
La Crosse Digital Barometer - WS9057
La Crosse Digital Barometer - WS9057

Retail Price: R2,255.00
You save: R565.00  (25%)
Our Price: R1,690.00
La Crosse Digital Barometer - WS9057 - Aluminium
La Crosse Digital Barometer - WS9057 - Aluminium

Retail Price: R2,255.00
You save: R565.00  (25%)
Our Price: R1,690.00
Leupold Alumina Flip Back Cover 36mm VX6EP (117611)
Leupold Alumina Flip Back Cover 36mm VX6EP (117611)

Retail Price: R1,400.30
You save: R350.30  (25%)
Our Price: R1,050.00
Leupold Alumina Flip Back Cover 42mm VX6 (117607)
Leupold Alumina Flip Back Cover 42mm VX6 (117607)

Retail Price: R1,358.50
You save: R338.50  (25%)
Our Price: R1,020.00
BSA 8x21 Binocular
BSA 8x21 Binocular

Retail Price: R370.50
You save: R90.50  (24%)
Our Price: R280.00
Leupold Tioga BX-2 HD 10x42 Shadow Grey Binocular (172694)
Leupold Tioga BX-2 HD 10x42 Shadow Grey Binocular (172694)

Retail Price: R7,668.40
You save: R1,913.40  (25%)
Our Price: R5,755.00
BSA Buccaneer 4.5 High Power PCP Air Rifle
BSA Buccaneer 4.5 High Power PCP Air Rifle

Retail Price: R9,490.50
You save: R2,370.50  (25%)
Our Price: R7,120.00
BSA Charging Hose (16-7923)
BSA Charging Hose (16-7923)

Retail Price: R1,584.60
You save: R394.60  (25%)
Our Price: R1,190.00
BSA Flashlight 140 LED
BSA Flashlight 140 LED

Retail Price: R484.50
You save: R119.50  (25%)
Our Price: R365.00
BSA Flashlight 160 LED
BSA Flashlight 160 LED

Retail Price: R484.50
You save: R119.50  (25%)
Our Price: R365.00

Featured Products

Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
Our Price: R8,685.00
RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R595.00
You save: R150.00  (25%)
Our Price: R445.00

Monthly Specials For February

Suunto Spartan Sport Wrist Hr Sakura (Pink)
Suunto Spartan Sport Wrist Hr Sakura (Pink)
R8,925.00  R6,690.00
Save: R2,235.00 off
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
R7,350.00  R5,530.00
Save: R1,820.00 off
Suunto D4i Black Strap NO USB
Suunto D4i Black Strap NO USB
R7,270.00  R5,470.00
Save: R1,800.00 off
Bushnell Tour V4 Rangefinder
Bushnell Tour V4 Rangefinder
R6,495.00  R4,890.00
Save: R1,605.00 off
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
R6,300.00  R4,760.00
Save: R1,540.00 off
Bushnell Tour V3 White
Bushnell Tour V3 White
R6,740.00  R4,710.00
Save: R2,030.00 off
Suunto D4f Black (Freedive)
Suunto D4f Black (Freedive)
R5,560.00  R4,185.00
Save: R1,375.00 off
Bushnell Excel Golf Watch Black
Bushnell Excel Golf Watch Black
R3,415.00  R2,570.00
Save: R845.00 off
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
Bushnell 16MP HD Essential E3 Tan Low Glow Trail Camera
R3,420.00  R2,570.00
Save: R850.00 off
Primos Dogg Catcher Predator Call
Primos Dogg Catcher Predator Call
R3,500.00  R2,445.00
Save: R1,055.00 off
Hoppes Wooden Box With Handle
Hoppes Wooden Box With Handle
R2,760.00  R1,930.00
Save: R830.00 off
Primos Trigger Stick Gen3 Tall Tripod
Primos Trigger Stick Gen3 Tall Tripod
R2,655.00  R1,855.00
Save: R800.00 off

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