FELO

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Felo Screwdriver Blue Series 800 Sl3.0x0.5x100


Felo Screwdriver Blue Series 800 Sl3.0x0.5x100

Retail Price: R40.00
You save: R7.50  (19%)
Our Price: R32.50

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Felo Screwdriver Blue Series 800 Sl4.0x0.8x100


Felo Screwdriver Blue Series 800 Sl4.0x0.8x100

Retail Price: R40.00
You save: R5.00  (12%)
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Felo Screwdriver Blue Series 800 Sl3.5x3.6x100


Felo Screwdriver Blue Series 800 Sl3.5x3.6x100

Retail Price: R50.00
You save: R10.00  (20%)
Our Price: R40.00

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Felo Screwdriver Blue Series 800 Sl5,5 X 1,0


Felo Screwdriver Blue Series 800 Sl5,5 X 1,0

Retail Price: R52.50
You save: R10.00  (19%)
Our Price: R42.50

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Felo Screwdriver Shock Proof 200 Sl2,5x0,4x 75


Felo Screwdriver Shock Proof 200 Sl2,5x0,4x 75

Retail Price: R55.00
You save: R10.00  (18%)
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Felo Screwdriver Shock Proof 200 Sl3.0 X0,5x 80


Felo Screwdriver Shock Proof 200 Sl3.0 X0,5x 80

Retail Price: R62.50
You save: R10.00  (16%)
Our Price: R52.50

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Felo Screwdriver Shock Proof 202 Ph0x 60


Felo Screwdriver Shock Proof 202 Ph0x 60

Retail Price: R65.00
You save: R12.50  (19%)
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Felo Screwdriver Shock Proof 201 Pz0x 60


Felo Screwdriver Shock Proof 201 Pz0x 60

Retail Price: R67.50
You save: R12.50  (19%)
Our Price: R55.00

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Felo Screwdriver Blue Series 800 Ph1x80


Felo Screwdriver Blue Series 800 Ph1x80

Retail Price: R75.00
You save: R15.00  (20%)
Our Price: R60.00

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Felo Screwdriver Blue Series 800 Ph1x80


Felo Screwdriver Blue Series 800 Ph1x80

Retail Price: R75.00
You save: R15.00  (20%)
Our Price: R60.00

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Felo Screwdriver Precision Sl 3.0x0.5x60- 240 Series


Felo Screwdriver Precision Sl 3.0x0.5x60- 240 Series

Retail Price: R75.00
You save: R15.00  (20%)
Our Price: R60.00

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Felo Screwdriver Shock Proof 200 Sl3,5x0,6x100


Felo Screwdriver Shock Proof 200 Sl3,5x0,6x100

Retail Price: R72.50
You save: R12.50  (17%)
Our Price: R60.00

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Felo Screwdriver Shock Proof Stubby 200 Sl5,5x1,0x25


Felo Screwdriver Shock Proof Stubby 200 Sl5,5x1,0x25

Retail Price: R75.00
You save: R15.00  (20%)
Our Price: R60.00

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Felo Screwdriver Blue Series 800 Sl5.5x1.0x125


Felo Screwdriver Blue Series 800 Sl5.5x1.0x125

Retail Price: R80.00
You save: R15.00  (19%)
Our Price: R65.00

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Felo Screwdriver Precision Sl 2.5x0.4x60- 240 Series


Felo Screwdriver Precision Sl 2.5x0.4x60- 240 Series

Retail Price: R77.50
You save: R12.50  (16%)
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Felo Screwdriver Precision Sl 3.5x0.6x100- 240 Series


Felo Screwdriver Precision Sl 3.5x0.6x100- 240 Series

Retail Price: R80.00
You save: R15.00  (19%)
Our Price: R65.00

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Felo Screwdriver Shock Proof 200 Sl4,0x0,8x100


Felo Screwdriver Shock Proof 200 Sl4,0x0,8x100

Retail Price: R77.50
You save: R12.50  (16%)
Our Price: R65.00

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Felo Screwdriver Shock Proof 200 Sl5,5x1,0x125


Felo Screwdriver Shock Proof 200 Sl5,5x1,0x125

Retail Price: R80.00
You save: R15.00  (19%)
Our Price: R65.00

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Felo Screwdriver Shock Proof 201 Pz1x 80


Felo Screwdriver Shock Proof 201 Pz1x 80

Retail Price: R80.00
You save: R15.00  (19%)
Our Price: R65.00

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Felo Screwdriver Shock Proof 202 Ph1x 80


Felo Screwdriver Shock Proof 202 Ph1x 80

Retail Price: R80.00
You save: R15.00  (19%)
Our Price: R65.00

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Felo Screwdriver Shock Proof 208 Tx6x60


Felo Screwdriver Shock Proof 208 Tx6x60

Retail Price: R80.00
You save: R15.00  (19%)
Our Price: R65.00

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Felo Screwdriver Shock Proof 208 Tx7x60


Felo Screwdriver Shock Proof 208 Tx7x60

Retail Price: R77.50
You save: R12.50  (16%)
Our Price: R65.00

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Felo Screwdriver Shock Proof 208 Tx8x60


Felo Screwdriver Shock Proof 208 Tx8x60

Retail Price: R77.50
You save: R12.50  (16%)
Our Price: R65.00

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Felo Screwdriver Shock Proof 208 Tx9x60


Felo Screwdriver Shock Proof 208 Tx9x60

Retail Price: R77.50
You save: R12.50  (16%)
Our Price: R65.00

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Felo Screwdriver Shock Proof Stubby 200 Sl6,5x1,2x25


Felo Screwdriver Shock Proof Stubby 200 Sl6,5x1,2x25

Retail Price: R77.50
You save: R12.50  (16%)
Our Price: R65.00

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Felo Screwdriver Shock Proofstubby 202 Ph2x25


Felo Screwdriver Shock Proofstubby 202 Ph2x25

Retail Price: R80.00
You save: R15.00  (19%)
Our Price: R65.00

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Felo Screwdriver Precision Sl 4.0x0.8x100- 240 Series


Felo Screwdriver Precision Sl 4.0x0.8x100- 240 Series

Retail Price: R85.00
You save: R15.00  (18%)
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Felo Screwdriver Shock Proof 200 Sl5,0x0,8x125


Felo Screwdriver Shock Proof 200 Sl5,0x0,8x125

Retail Price: R87.50
You save: R17.50  (20%)
Our Price: R70.00

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Felo Screwdriver Shock Proof 208 Tx10x100


Felo Screwdriver Shock Proof 208 Tx10x100

Retail Price: R85.00
You save: R15.00  (18%)
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Felo Screwdriver Shock Proof 208 Tx15x100


Felo Screwdriver Shock Proof 208 Tx15x100

Retail Price: R85.00
You save: R15.00  (18%)
Our Price: R70.00

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Felo Screwdriver Shock Proof Stubby 201 Pz2x25


Felo Screwdriver Shock Proof Stubby 201 Pz2x25

Retail Price: R82.50
You save: R12.50  (15%)
Our Price: R70.00

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Felo Screwdriver Blue Series 800 Ph2x100


Felo Screwdriver Blue Series 800 Ph2x100

Retail Price: R87.50
You save: R12.50  (14%)
Our Price: R75.00

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Felo Screwdriver Blue Series 800 Sl6.5x1.2x150


Felo Screwdriver Blue Series 800 Sl6.5x1.2x150

Retail Price: R90.00
You save: R15.00  (17%)
Our Price: R75.00

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Felo Screwdriver Precision Ph0x60- 242 Series


Felo Screwdriver Precision Ph0x60- 242 Series

Retail Price: R90.00
You save: R15.00  (17%)
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Felo Screwdriver Precision Pz0x60- 241 Series


Felo Screwdriver Precision Pz0x60- 241 Series

Retail Price: R90.00
You save: R15.00  (17%)
Our Price: R75.00

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Felo Screwdriver Profi Super Insulated Vde 613 Sl2.5x0.4x75


Felo Screwdriver Profi Super Insulated Vde 613 Sl2.5x0.4x75

Retail Price: R92.50
You save: R17.50  (19%)
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Felo Screwdriver Profi Super Insulated Vde 613 Sl3.0x0.5x100


Felo Screwdriver Profi Super Insulated Vde 613 Sl3.0x0.5x100

Retail Price: R90.00
You save: R15.00  (17%)
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Felo Screwdriver Profi Super Insulated Vde 613 Sl3.5x0.6x100


Felo Screwdriver Profi Super Insulated Vde 613 Sl3.5x0.6x100

Retail Price: R92.50
You save: R17.50  (19%)
Our Price: R75.00

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Felo Screwdriver Shock Proof 200 Sl6,5x1,2x125


Felo Screwdriver Shock Proof 200 Sl6,5x1,2x125

Retail Price: R90.00
You save: R15.00  (17%)
Our Price: R75.00

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Felo Screwdriver Shock Proof 208 Tx20x100


Felo Screwdriver Shock Proof 208 Tx20x100

Retail Price: R90.00
You save: R15.00  (17%)
Our Price: R75.00

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New Products For February

Vortex Fury 10X42 Binocular Rangefinder LRF
Vortex Fury 10X42 Binocular Rangefinder LRF

Retail Price: R38,000.00
You save: R9,500.00  (25%)
Our Price: R28,500.00
Vortex Razor 27-60 X 85 HD Spotting Scope
Vortex Razor 27-60 X 85 HD Spotting Scope

Retail Price: R47,499.99
You save: R11,874.99  (25%)
Our Price: R35,625.00
Vortex Razor 22-48X65 HD Spotting Scope
Vortex Razor 22-48X65 HD Spotting Scope

Retail Price: R36,099.99
You save: R9,024.99  (25%)
Our Price: R27,075.00
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm

Retail Price: R8,360.00
You save: R2,090.00  (25%)
Our Price: R6,270.00
Vortex Summit SS-P Tripod
Vortex Summit SS-P Tripod

Retail Price: R5,700.00
You save: R1,425.00  (25%)
Our Price: R4,275.00
Vortex HC-2 High Country Tripod
Vortex HC-2 High Country Tripod

Retail Price: R3,039.99
You save: R759.99  (25%)
Our Price: R2,280.00
A-Tec .30-M15X1 Hertz 119 (Vn00600)
A-Tec .30-M15X1 Hertz 119 (Vn00600)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-M14X1 Hertz 119 (Vn00589)
A-Tec .30-M14X1 Hertz 119 (Vn00589)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-M18X1 Hertz 119 (Vn00644)
A-Tec .30-M18X1 Hertz 119 (Vn00644)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec .223-M14X1 Hertz 119 (Vn00621)
A-Tec .223-M14X1 Hertz 119 (Vn00621)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .223-M18X1 Hertz 119 (Vn00784)
A-Tec .223-M18X1 Hertz 119 (Vn00784)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .338-M14X1 Hertz 119 (Vn00631)
A-Tec .338-M14X1 Hertz 119 (Vn00631)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .338-M15X1 Hertz 119 (Vn00638)
A-Tec .338-M15X1 Hertz 119 (Vn00638)

Retail Price: R5,225.00
You save: R1,785.00  (34%)
Our Price: R3,440.00
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .223-M13X1 Hertz 119 (Vn00729)
A-Tec .223-M13X1 Hertz 119 (Vn00729)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec 6.5mm-M16X1 Hertz 150 (Vn00918)
A-Tec 6.5mm-M16X1 Hertz 150 (Vn00918)

Retail Price: R6,365.00
You save: R1,590.00  (25%)
Our Price: R4,775.00
A-Tec .30-M14X1 Hertz 150 (Vn00585)
A-Tec .30-M14X1 Hertz 150 (Vn00585)

Retail Price: R6,365.00
You save: R1,590.00  (25%)
Our Price: R4,775.00
A-Tec .30-M15X1 Hertz 150 (Vn00598)
A-Tec .30-M15X1 Hertz 150 (Vn00598)

Retail Price: R5,890.00
You save: R1,470.00  (25%)
Our Price: R4,420.00
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MOA Riflescope
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MOA Riflescope

Retail Price: R30,399.99
You save: R7,599.99  (25%)
Our Price: R22,800.00
Pod X Rechargeable Super Flare Light White
Pod X Rechargeable Super Flare Light White

Retail Price: R549.99
You save: R136.99  (25%)
Our Price: R413.00
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MRAD Riflescope
Vortex Viper PST GEN II 2-10X32 FFP EBR-4 MRAD Riflescope

Retail Price: R30,399.99
You save: R7,599.99  (25%)
Our Price: R22,800.00
Pox X Rechargeable Super Flare Light Yellow
Pox X Rechargeable Super Flare Light Yellow

Retail Price: R549.99
You save: R136.99  (25%)
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Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

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You save: R4,510.00  (29%)
Our Price: R10,825.00
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
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Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
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Monthly Specials For February

Tork Craft Screw Driver Set 6 Piece Black Handle
Tork Craft Screw Driver Set 6 Piece Black Handle

Retail Price: R85.00
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Tork Craft Screwdriver Bit Set 49pcs With T-Handle Driver In Storage Case
Tork Craft Screwdriver Bit Set 49pcs With T-Handle Driver In Storage Case

Retail Price: R362.50
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Tork Craft Large Prof.Leather Tool Belt 11 Pocket
Tork Craft Large Prof.Leather Tool Belt 11 Pocket

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Tork Craft Tool Bag 22 Pocket 400x210x310mm

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Suunto Spartan Sport Wrist Hr All Black
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Suunto Spartan Sport Wrist Hr Blue
R8,925.00  R6,690.00
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Suunto Spartan Sport Wrist Hr Sakura (Pink)
Suunto Spartan Sport Wrist Hr Sakura (Pink)
R8,925.00  R6,690.00
Save: R2,235.00 off
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
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Suunto D4i Black Strap NO USB
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Bushnell 8MP Trophy Cam HD Wireless Brown 119598
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Bushnell Tour V3 White
Bushnell Tour V3 White
R6,740.00  R4,710.00
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