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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.


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New Products For June

Garmin GPSmap 922
Garmin GPSmap 922

Retail Price: R27,214.75
You save: R6,803.75  (25%)
Our Price: R20,411.00
Garmin GPSmap 922XS
Garmin GPSmap 922XS

Retail Price: R29,131.41
You save: R7,283.41  (25%)
Our Price: R21,848.00
Radians CF7000BP Cease Fire Baffle Style Earplugs
Radians CF7000BP Cease Fire Baffle Style Earplugs

Retail Price: R222.33
You save: R56.33  (25%)
Our Price: R166.00
Radians RV0140CS Revelation Shooting Glasses Amber Yellow
Radians RV0140CS Revelation Shooting Glasses Amber Yellow

Retail Price: R300.92
You save: R75.92  (25%)
Our Price: R225.00
Radians OB4-141CS Outback Camo Shooting Glasses Amber
Radians OB4-141CS Outback Camo Shooting Glasses Amber

Retail Price: R300.92
You save: R75.92  (25%)
Our Price: R225.00
Radians OB4-121CS Outback Camo Shooting Glasses Smoke
Radians OB4-121CS Outback Camo Shooting Glasses Smoke

Retail Price: R279.83
You save: R69.83  (25%)
Our Price: R210.00
Garmin GPSmap 1022
Garmin GPSmap 1022

Retail Price: R41,206.03
You save: R10,302.03  (25%)
Our Price: R30,904.00
Garmin GPSmap 1022XSV
Garmin GPSmap 1022XSV

Retail Price: R43,678.91
You save: R10,919.91  (25%)
Our Price: R32,759.00
Garmin GPSmap 1222
Garmin GPSmap 1222

Retail Price: R50,693.91
You save: R12,673.91  (25%)
Our Price: R38,020.00
Garmin GPSmap 1222XSV
Garmin GPSmap 1222XSV

Retail Price: R54,431.41
You save: R13,608.41  (25%)
Our Price: R40,823.00
Garmin GPSmap 8417
Garmin GPSmap 8417

Retail Price: R172,823.91
You save: R43,206.91  (25%)
Our Price: R129,617.00
Garmin GPSmap 8422
Garmin GPSmap 8422

Retail Price: R242,935.58
You save: R60,734.58  (25%)
Our Price: R182,201.00
Garmin GPSmap 8424
Garmin GPSmap 8424

Retail Price: R293,478.08
You save: R73,370.08  (25%)
Our Price: R220,108.00
Ram Ear-Tect ET-E2 Electronic Ear Muffs HI Gain - Green
Ram Ear-Tect ET-E2 Electronic Ear Muffs HI Gain - Green

Retail Price: R935.33
You save: R230.33  (25%)
Our Price: R705.00
Shibazi 6pcs Steak Knife Set W/Stand Plain
Shibazi 6pcs Steak Knife Set W/Stand Plain

Retail Price: R807.02
You save: R221.93  (28%)
Our Price: R585.09
Garmin GRM Fantom 18
Garmin GRM Fantom 18

Retail Price: R45,135.58
You save: R11,284.58  (25%)
Our Price: R33,851.00
Garmin GMR Fantom 24
Garmin GMR Fantom 24

Retail Price: R54,718.91
You save: R13,679.91  (25%)
Our Price: R41,039.00
Garmin GMR Fantom 4 Open-Array
Garmin GMR Fantom 4 Open-Array

Retail Price: R162,416.41
You save: R40,604.41  (25%)
Our Price: R121,812.00
Garmin GMR Fantom 6 Open-Array
Garmin GMR Fantom 6 Open-Array

Retail Price: R174,874.75
You save: R60,826.75  (35%)
Our Price: R114,048.00
Garmin Replacement GMR Fantom Series 40 W Pedestal
Garmin Replacement GMR Fantom Series 40 W Pedestal

Retail Price: R148,098.91
You save: R37,024.91  (25%)
Our Price: R111,074.00
Garmin Replacement GMR Fantom Series 4 ft. Antenna
Garmin Replacement GMR Fantom Series 4 ft. Antenna

Retail Price: R15,254.75
You save: R3,813.75  (25%)
Our Price: R11,441.00
Garmin Replacement GMR Fantom Series 6 ft. Antenna
Garmin Replacement GMR Fantom Series 6 ft. Antenna

Retail Price: R28,173.08
You save: R7,044.08  (25%)
Our Price: R21,129.00
Garmin Power Cable - GMR60x/120x Cable
Garmin Power Cable - GMR60x/120x Cable

Retail Price: R1,322.50
You save: R331.50  (25%)
Our Price: R991.00
Garmin Power 40 W Radar With The 48 ft. (15 m) Long, 12 AWG Power Cable.
Garmin Power 40 W Radar With The 48 ft. (15 m) Long, 12 AWG Power Cable.

Retail Price: R1,121.25
You save: R281.25  (25%)
Our Price: R840.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
R8,615.00  R6,615.00
Save: R2,000.00 off

Monthly Specials For June

Bushnell Security Case for 119774/119775/119776/119777
Bushnell Security Case for 119774/119775/119776/119777

Retail Price: R1,270.00
You save: R0.00  (0%)
Our Price: R1,270.00  R815.00
Save: R455.00 off
Sky-Watcher SK707AZ2 Refractor Telescope
Sky-Watcher SK707AZ2 Refractor Telescope
R2,012.50  R1,750.00
Save: R262.50 off
Bushnell Solar Panel for Trophy Camera
Bushnell Solar Panel for Trophy Camera
R2,530.00  R1,630.00
Save: R900.00 off
Tasco 10x42 Roof Prism Waterproof Binocular
Tasco 10x42 Roof Prism Waterproof Binocular
R1,810.00  R1,160.00
Save: R650.00 off
Hoppes Universal Bore Guide
Hoppes Universal Bore Guide

Retail Price: R1,000.01
You save: R0.01  (0%)
Our Price: R1,000.00  R645.00
Save: R355.00 off
Suunto Spartan Trainer Wrist HR Steel
Suunto Spartan Trainer Wrist HR Steel

Retail Price: R6,350.00
You save: R0.00  (0%)
Our Price: R6,350.00  R4,090.00
Save: R2,260.00 off
Bushnell Pro X2 Gray Pinseeker Jolt Exc 2.0 DD Esp Waterproof
Bushnell Pro X2 Gray Pinseeker Jolt Exc 2.0 DD Esp Waterproof
R12,670.00  R8,170.00
Save: R4,500.00 off
Suunto D4f Black (Freedive)
Suunto D4f Black (Freedive)
R6,040.00  R3,895.00
Save: R2,145.00 off
Suunto Spartan Trainer Wrist HR Ocean (Mint Green)
Suunto Spartan Trainer Wrist HR Ocean (Mint Green)

Retail Price: R5,180.00
You save: R0.00  (0%)
Our Price: R5,180.00  R3,340.00
Save: R1,840.00 off
Suunto Traverse Alpha Folaige
Suunto Traverse Alpha Folaige
R9,720.00  R6,270.00
Save: R3,450.00 off
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0

Retail Price: R9,090.00
You save: R0.00  (0%)
Our Price: R9,090.00  R5,860.00
Save: R3,230.00 off
Suunto Spartan Trainer Wrist HR Black
Suunto Spartan Trainer Wrist HR Black

Retail Price: R5,180.00
You save: R0.00  (0%)
Our Price: R5,180.00  R3,340.00
Save: R1,840.00 off

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