Diana

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



DP55 Piston Seal for gecado model 27


DP55 Piston Seal for gecado model 27

Retail Price: R240.00
You save: R70.00  (29%)
Our Price: R170.00

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Diana Fox Pellet Trap


Diana Fox Pellet Trap

Retail Price: R420.00
You save: R105.00  (25%)
Our Price: R315.00

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Diana Pellet Trap (Multi Fox)


Diana Pellet Trap (Multi Fox)

Retail Price: R920.00
You save: R269.99  (29%)
Our Price: R650.01

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Diana Bipod For Air Rifle (Bipod Only)


Diana Bipod For Air Rifle (Bipod Only)

Retail Price: R940.00
You save: R235.00  (25%)
Our Price: R705.00

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Diana Bullseye ZR-Mount Weaver Rail 25mm


Diana Bullseye ZR-Mount Weaver Rail 25mm

Retail Price: R1,425.00
You save: R420.00  (29%)
Our Price: R1,005.00

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Diana Bullseye 11mm ZR-Mount 30mm


Diana Bullseye 11mm ZR-Mount 30mm

Retail Price: R1,425.00
You save: R355.00  (25%)
Our Price: R1,070.00

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Diana Bullseye ZR-Mount Weaver Rail 30mm


Diana Bullseye ZR-Mount Weaver Rail 30mm

Retail Price: R1,425.00
You save: R355.00  (25%)
Our Price: R1,070.00

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Diana Air Rifle Eleven Model


Diana Air Rifle Eleven Model

Retail Price: R3,325.00
You save: R830.00  (25%)
Our Price: R2,495.00

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Diana Model 21 F Panther Air Rifle


Diana Model 21 F Panther Air Rifle

Retail Price: R3,515.00
You save: R880.00  (25%)
Our Price: R2,635.00

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Diana Model 240 F Classic Air Rifle


Diana Model 240 F Classic Air Rifle

Retail Price: R4,085.00
You save: R1,020.00  (25%)
Our Price: R3,065.00

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Diana Model 31 Panther Air Rifle


Diana Model 31 Panther Air Rifle

Retail Price: R4,665.00
You save: R1,164.99  (25%)
Our Price: R3,500.01

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Diana Air Pistol LP8 Magnum .177


Diana Air Pistol LP8 Magnum .177

Retail Price: R5,340.00
You save: R1,335.00  (25%)
Our Price: R4,005.00

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Diana Model 34 Air Rifle


Diana Model 34 Air Rifle

Retail Price: R6,260.00
You save: R1,565.00  (25%)
Our Price: R4,695.00

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Diana Model 350 Magnum Classic Air Rifle


Diana Model 350 Magnum Classic Air Rifle

Retail Price: R6,530.00
You save: R1,630.00  (25%)
Our Price: R4,900.01

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Diana Air Rifle 31 Panther Professional 4.5mm


Diana Air Rifle 31 Panther Professional 4.5mm

Retail Price: R6,755.00
You save: R1,690.00  (25%)
Our Price: R5,065.00

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Diana Air Rifle 340 N-TEC Classic .177


Diana Air Rifle 340 N-TEC Classic .177

Retail Price: R7,970.00
You save: R1,990.00  (25%)
Our Price: R5,980.00

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Diana Air Rifle 340 N-TEC Classic 5.5mm


Diana Air Rifle 340 N-TEC Classic 5.5mm

Retail Price: R7,970.00
You save: R1,990.00  (25%)
Our Price: R5,980.00

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Diana Model 52 320 M-P-S Sidelever Air Rifle


Diana Model 52 320 M-P-S Sidelever Air Rifle

Retail Price: R8,645.00
You save: R2,160.00  (25%)
Our Price: R6,485.00

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Diana Model 350 Laminated Air Rifle


Diana Model 350 Laminated Air Rifle

Retail Price: R8,920.00
You save: R2,230.00  (25%)
Our Price: R6,690.00

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Diana Air Rifle 340 N-TEC Premium 5.5mm


Diana Air Rifle 340 N-TEC Premium 5.5mm

Retail Price: R9,490.00
You save: R2,790.00  (29%)
Our Price: R6,700.00

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Diana Air Rifle 340 N-TEC Premium .177


Diana Air Rifle 340 N-TEC Premium .177

Retail Price: R9,490.00
You save: R2,370.00  (25%)
Our Price: R7,120.00

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Diana Air Rifle Magnum 350 Superior 4.5mm


Diana Air Rifle Magnum 350 Superior 4.5mm

Retail Price: R10,500.00
You save: R2,625.01  (25%)
Our Price: R7,874.99

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Diana Model 48 Air Rifle


Diana Model 48 Air Rifle

Retail Price: R10,820.00
You save: R2,705.00  (25%)
Our Price: R8,115.00

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Diana Air Rifle 340 N-TEC Luxus .177


Diana Air Rifle 340 N-TEC Luxus .177

Retail Price: R11,960.00
You save: R3,515.01  (29%)
Our Price: R8,444.99

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Diana Air Rifle 340 N-TEC Luxus 5.5mm


Diana Air Rifle 340 N-TEC Luxus 5.5mm

Retail Price: R11,960.00
You save: R3,515.01  (29%)
Our Price: R8,444.99

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Diana Model 54 Air King 320 M-P-S Air Rifle


Diana Model 54 Air King 320 M-P-S Air Rifle

Retail Price: R11,390.00
You save: R2,845.00  (25%)
Our Price: R8,545.00

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Diana Model 470 TH Air Rifle


Diana Model 470 TH Air Rifle

Retail Price: R13,575.00
You save: R3,990.01  (29%)
Our Price: R9,584.99

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Diana Model 56 TH Air Rifle


Diana Model 56 TH Air Rifle

Retail Price: R17,765.00
You save: R5,225.00  (29%)
Our Price: R12,540.00

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Diana Air Rifle 56th Target Hunter 5.5mm


Diana Air Rifle 56th Target Hunter 5.5mm

Retail Price: R18,005.00
You save: R5,295.00  (29%)
Our Price: R12,710.00

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Diana Air Rifle P 1000 Pre Charged .177


Diana Air Rifle P 1000 Pre Charged .177

Retail Price: R18,990.00
You save: R5,585.00  (29%)
Our Price: R13,405.00

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Diana Air Rifle P 1000 PCP 5.5mm


Diana Air Rifle P 1000 PCP 5.5mm

Retail Price: R22,660.00
You save: R6,665.00  (29%)
Our Price: R15,995.00

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New Products For February

Nikon Monarch 3 Riflescope 4-16x42 SF M/NP
Nikon Monarch 3 Riflescope 4-16x42 SF M/NP

Retail Price: R10,829.00
You save: R2,707.00  (25%)
Our Price: R8,122.00
BSA PCP Charging Kit
BSA PCP Charging Kit

Retail Price: R7,721.60
You save: R1,926.60  (25%)
Our Price: R5,795.00
Vortex Crossfire 3 12x50 Binocular
Vortex Crossfire 3 12x50 Binocular

Retail Price: R6,270.00
You save: R1,570.00  (25%)
Our Price: R4,700.00
Vortex Diamondback 12x50 Bincocular
Vortex Diamondback 12x50 Bincocular

Retail Price: R8,169.99
You save: R2,039.99  (25%)
Our Price: R6,130.00
Vortex Solo 10x36 Monocular
Vortex Solo 10x36 Monocular

Retail Price: R3,800.00
You save: R950.00  (25%)
Our Price: R2,850.00
Vortex Recce Pro 8x32 Monocular
Vortex Recce Pro 8x32 Monocular

Retail Price: R10,260.00
You save: R2,565.00  (25%)
Our Price: R7,695.00
Vortex Impact 850 YD (850 YD Range) Rangefinder
Vortex Impact 850 YD (850 YD Range) Rangefinder

Retail Price: R7,029.99
You save: R1,754.99  (25%)
Our Price: R5,275.00
Vortex Fury 10X42 Binocular Rangefinder LRF
Vortex Fury 10X42 Binocular Rangefinder LRF

Retail Price: R38,000.00
You save: R9,500.00  (25%)
Our Price: R28,500.00
Vortex Razor 27-60 X 85 HD Spotting Scope
Vortex Razor 27-60 X 85 HD Spotting Scope

Retail Price: R47,499.99
You save: R11,874.99  (25%)
Our Price: R35,625.00
Vortex Razor 22-48X65 HD Spotting Scope
Vortex Razor 22-48X65 HD Spotting Scope

Retail Price: R36,099.99
You save: R9,024.99  (25%)
Our Price: R27,075.00
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm
Vortex Wide LER Eyepiece - 18x65mm, 22x85mm

Retail Price: R8,360.00
You save: R2,090.00  (25%)
Our Price: R6,270.00
Vortex Summit SS-P Tripod
Vortex Summit SS-P Tripod

Retail Price: R5,700.00
You save: R1,425.00  (25%)
Our Price: R4,275.00
Vortex HC-2 High Country Tripod
Vortex HC-2 High Country Tripod

Retail Price: R3,039.99
You save: R759.99  (25%)
Our Price: R2,280.00
A-Tec .30-M15X1 Hertz 119 (Vn00600)
A-Tec .30-M15X1 Hertz 119 (Vn00600)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-M14X1 Hertz 119 (Vn00589)
A-Tec .30-M14X1 Hertz 119 (Vn00589)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .30-M18X1 Hertz 119 (Vn00644)
A-Tec .30-M18X1 Hertz 119 (Vn00644)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec .223-M14X1 Hertz 119 (Vn00621)
A-Tec .223-M14X1 Hertz 119 (Vn00621)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .223-M18X1 Hertz 119 (Vn00784)
A-Tec .223-M18X1 Hertz 119 (Vn00784)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .338-M14X1 Hertz 119 (Vn00631)
A-Tec .338-M14X1 Hertz 119 (Vn00631)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .338-M15X1 Hertz 119 (Vn00638)
A-Tec .338-M15X1 Hertz 119 (Vn00638)

Retail Price: R5,225.00
You save: R1,785.00  (34%)
Our Price: R3,440.00
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)
A-Tec 6.5mm-M13X1 Hertz 119 (Vn00645)

Retail Price: R5,225.00
You save: R1,305.00  (25%)
Our Price: R3,920.00
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)
A-Tec 6.5mm-M14X1 Hertz 119 (Vn00584)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)
A-Tec 6.5mm-M18X1 Hertz 119 (Vn00615)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00
A-Tec .223-M13X1 Hertz 119 (Vn00729)
A-Tec .223-M13X1 Hertz 119 (Vn00729)

Retail Price: R5,652.50
You save: R1,412.50  (25%)
Our Price: R4,240.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For February

Tork Craft Screwdriver Bit Set 49pcs With T-Handle Driver In Storage Case
Tork Craft Screwdriver Bit Set 49pcs With T-Handle Driver In Storage Case

Retail Price: R362.50
You save: R62.50  (17%)
Our Price: R300.00  R189.99
Save: R110.01 off
Tork Craft Large Prof.Leather Tool Belt 11 Pocket
Tork Craft Large Prof.Leather Tool Belt 11 Pocket

Retail Price: R340.00
You save: R60.00  (18%)
Our Price: R280.00  R190.00
Save: R90.00 off
Tork Craft Tool Bag 22 Pocket 400x210x310mm
Tork Craft Tool Bag 22 Pocket 400x210x310mm

Retail Price: R495.00
You save: R85.00  (17%)
Our Price: R410.00  R300.00
Save: R110.00 off
Suunto Spartan Sport Wrist Hr All Black
Suunto Spartan Sport Wrist Hr All Black
R8,925.00  R6,690.00
Save: R2,235.00 off
Suunto Spartan Sport Wrist Hr Blue
Suunto Spartan Sport Wrist Hr Blue
R8,925.00  R6,690.00
Save: R2,235.00 off
Suunto Spartan Sport Wrist Hr Sakura (Pink)
Suunto Spartan Sport Wrist Hr Sakura (Pink)
R8,925.00  R6,690.00
Save: R2,235.00 off
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
R7,350.00  R5,530.00
Save: R1,820.00 off
Suunto D4i Black Strap NO USB
Suunto D4i Black Strap NO USB
R7,270.00  R5,470.00
Save: R1,800.00 off
Bushnell Tour V4 Rangefinder
Bushnell Tour V4 Rangefinder
R6,495.00  R4,890.00
Save: R1,605.00 off
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
Bushnell 8MP Trophy Cam HD Wireless Brown 119598
R6,300.00  R4,760.00
Save: R1,540.00 off
Bushnell Tour V3 White
Bushnell Tour V3 White
R6,740.00  R4,710.00
Save: R2,030.00 off
Suunto D4f Black (Freedive)
Suunto D4f Black (Freedive)
R5,560.00  R4,185.00
Save: R1,375.00 off

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