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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Cebe Cinetik 500 Clear R/L Pair Replacement lens


Cebe Cinetik 500 Clear R/L Pair Replacement lens

Retail Price: R370.00
You save: R90.00  (24%)
Our Price: R280.00

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Cebe Cinetik 500 Yellow R/L Lens Pair Replacement Lens


Cebe Cinetik 500 Yellow R/L Lens Pair Replacement Lens

Retail Price: R370.00
You save: R90.00  (24%)
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Cebe Avatar Matt Pink Black 1500 Grey Junior 7-10


Cebe Avatar Matt Pink Black 1500 Grey Junior 7-10

Retail Price: R410.00
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CEBE KATNISS MATT BLACK PINK 1500 GREY BL JUNIOR


CEBE KATNISS MATT BLACK PINK 1500 GREY BL JUNIOR

Retail Price: R620.00
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Cebe Katniss Shiny Violet 1500 Grey Junior 7-10


Cebe Katniss Shiny Violet 1500 Grey Junior 7-10

Retail Price: R620.00
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CEBE SCRAT CRISTAL VIOLET 1500 GREY BL JUNIOR 7-10


CEBE SCRAT CRISTAL VIOLET 1500 GREY BL JUNIOR 7-10

Retail Price: R620.00
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CEBE SCRAT MATT BLACK BLUE 1500 GREY BL JUNIOR 7-10


CEBE SCRAT MATT BLACK BLUE 1500 GREY BL JUNIOR 7-10

Retail Price: R620.00
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CEBE SCRAT MATT BLUE ORANGE 1500 GREY BL JUNIOR 7-10


CEBE SCRAT MATT BLUE ORANGE 1500 GREY BL JUNIOR 7-10

Retail Price: R620.00
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Cebe Avatar Neon Yellow 1500 Grey Fm Green


Cebe Avatar Neon Yellow 1500 Grey Fm Green

Retail Price: R450.00
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CEBE S'PICY MATT BLACK ORANGE 1500 GREY JUN 7-10


CEBE S'PICY MATT BLACK ORANGE 1500 GREY JUN 7-10

Retail Price: R665.00
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CEBE S'PICY MATT NIGHT BLUE 1500 GREY JUN 7-10


CEBE S'PICY MATT NIGHT BLUE 1500 GREY JUN 7-10

Retail Price: R665.00
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CEBE S'PICY SHINY BLACK CRISTAL BLUE 1500 GREY JUN 7-10


CEBE S'PICY SHINY BLACK CRISTAL BLUE 1500 GREY JUN 7-10

Retail Price: R665.00
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CEBE SCRAT MATT BEIGE PINK 1500 GREY BL JUNIOR 7-10


CEBE SCRAT MATT BEIGE PINK 1500 GREY BL JUNIOR 7-10

Retail Price: R665.00
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Cebe Dude Shiny Blk 1500 Grey


Cebe Dude Shiny Blk 1500 Grey

Retail Price: R515.00
You save: R120.00  (23%)
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CEBE DUDE MATT BLACK CRISTAL BLUE 1500 GREY


CEBE DUDE MATT BLACK CRISTAL BLUE 1500 GREY

Retail Price: R685.00
You save: R275.00  (40%)
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CEBE SCRAT MATT GREY YELLOW 1500 GREY FM GREEN JUN 7-10


CEBE SCRAT MATT GREY YELLOW 1500 GREY FM GREEN JUN 7-10

Retail Price: R685.00
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CEBE DUDE NEON YELLOW 1500 GREY FM GREEN


CEBE DUDE NEON YELLOW 1500 GREY FM GREEN

Retail Price: R510.00
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CEBE HACKER CRISTAL ORANGE 1500 GREY FM GREEN


CEBE HACKER CRISTAL ORANGE 1500 GREY FM GREEN

Retail Price: R510.00
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Cebe Katniss Shiny Black 1500 Grey FM Pink


Cebe Katniss Shiny Black 1500 Grey FM Pink

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CEBE LAM MATT WHITE BLUE 1500 GREY FM BLUE


CEBE LAM MATT WHITE BLUE 1500 GREY FM BLUE

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CEBE S'PICY SHINY BLCK CRIST YELL 1500 GREY FM GREEN JU


CEBE S'PICY SHINY BLCK CRIST YELL 1500 GREY FM GREEN JU

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CEBE DUDE MATT WHITE 1500 GREY FM BLUE


CEBE DUDE MATT WHITE 1500 GREY FM BLUE

Retail Price: R775.00
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CEBE DUDE SHINY BLACK CRISTAL YELLOW 1500 GREY FM GREEN


CEBE DUDE SHINY BLACK CRISTAL YELLOW 1500 GREY FM GREEN

Retail Price: R775.00
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CEBE DUDE SHINY BLUE ORANGE 1500 GREY FM ORANGE


CEBE DUDE SHINY BLUE ORANGE 1500 GREY FM ORANGE

Retail Price: R590.00
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CEBE HACKER MATT GREY ORANGE 1500 GREY FM ORANGE


CEBE HACKER MATT GREY ORANGE 1500 GREY FM ORANGE

Retail Price: R775.00
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CEBE HACKER SHINY BLACK GREEN 1500 GREY FM GREEN


CEBE HACKER SHINY BLACK GREEN 1500 GREY FM GREEN

Retail Price: R775.00
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CEBE LAM MATT BLACK BLUE 1500 GREY FM BLUE


CEBE LAM MATT BLACK BLUE 1500 GREY FM BLUE

Retail Price: R775.00
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CEBE LAM MATT BLUE ORANGE 1500 GREY FM ORANGE


CEBE LAM MATT BLUE ORANGE 1500 GREY FM ORANGE

Retail Price: R775.00
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CEBE LAM SHINY BLACK GREEN 1500 FM GREEN


CEBE LAM SHINY BLACK GREEN 1500 FM GREEN

Retail Price: R775.00
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CEBE UTOPY MATT BLACK GREEN 1500 GREY FM GREEN


CEBE UTOPY MATT BLACK GREEN 1500 GREY FM GREEN

Retail Price: R775.00
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CEBE HACKER MATT BLACK 1500 GREY


CEBE HACKER MATT BLACK 1500 GREY

Retail Price: R800.00
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Cebe Maori Shiny Black Anis 1500 Grey


Cebe Maori Shiny Black Anis 1500 Grey

Retail Price: R800.00
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CEBE DUDE MATT GREY 1500 GREY FM ORANGE


CEBE DUDE MATT GREY 1500 GREY FM ORANGE

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CEBE CINETIK MATT GREEN 1500 GREY FLASH BLUE+CLEAR+YELL


CEBE CINETIK MATT GREEN 1500 GREY FLASH BLUE+CLEAR+YELL

Retail Price: R660.00
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CEBE CINETIK MATT TRANSLUCID BLUE 1500 GREY MULTILAYER+


CEBE CINETIK MATT TRANSLUCID BLUE 1500 GREY MULTILAYER+

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CEBE CINETIK SHINY WHITE BLUE 1500 GREY FLASH+CLEAR+YEL


CEBE CINETIK SHINY WHITE BLUE 1500 GREY FLASH+CLEAR+YEL

Retail Price: R1,000.00
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New Products For January

Gamo Air Rifle 4.5mm Coyote Blackwhisper
Gamo Air Rifle 4.5mm Coyote Blackwhisper

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER
GAMO AIR RIFLE 5.5MM COYOTE BLACKWHISPER

Retail Price: R11,956.32
You save: R4,261.32  (36%)
Our Price: R7,695.00
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 4.5MM COYOTE WHISPER PCP

Retail Price: R12,329.10
You save: R4,334.10  (35%)
Our Price: R7,995.00
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP
GAMO AIR RIFLE 5.5MM COYOTE WHISPER PCP

Retail Price: R12,330.24
You save: R4,335.24  (35%)
Our Price: R7,995.00

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Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For January

Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R877.50
You save: R197.50  (23%)
Our Price: R680.00  R490.00
Save: R190.00 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,298.99  R1,795.50
Save: R503.49 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R3,999.00  R2,835.00
Save: R1,164.00 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R8,999.00  R6,300.00
Save: R2,699.00 off
Tork Craft Biscuit Joiner 900w 11000rpm
Tork Craft Biscuit Joiner 900w 11000rpm

Retail Price: R1,540.00
You save: R345.00  (22%)
Our Price: R1,195.00  R995.00
Save: R200.00 off
Camelbak Skeeter 1.5l Raspberry Swirl
Camelbak Skeeter 1.5l Raspberry Swirl

Retail Price: R625.00
You save: R175.00  (28%)
Our Price: R450.00  R299.00
Save: R151.00 off

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