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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Cebe Cinetik 500 Clear R/L Pair Replacement lens


Cebe Cinetik 500 Clear R/L Pair Replacement lens

Retail Price: R373.25
You save: R90.79  (24%)
Our Price: R282.46

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Cebe Cinetik 500 Yellow R/L Lens Pair Replacement Lens


Cebe Cinetik 500 Yellow R/L Lens Pair Replacement Lens

Retail Price: R373.25
You save: R90.79  (24%)
Our Price: R282.46

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Cebe Avatar Matt Pink Black 1500 Grey Junior 7-10


Cebe Avatar Matt Pink Black 1500 Grey Junior 7-10

Retail Price: R413.60
You save: R75.66  (18%)
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CEBE KATNISS MATT BLACK PINK 1500 GREY BL JUNIOR


CEBE KATNISS MATT BLACK PINK 1500 GREY BL JUNIOR

Retail Price: R625.44
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Cebe Katniss Shiny Violet 1500 Grey Junior 7-10


Cebe Katniss Shiny Violet 1500 Grey Junior 7-10

Retail Price: R625.44
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CEBE SCRAT CRISTAL VIOLET 1500 GREY BL JUNIOR 7-10


CEBE SCRAT CRISTAL VIOLET 1500 GREY BL JUNIOR 7-10

Retail Price: R625.44
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CEBE SCRAT MATT BLACK BLUE 1500 GREY BL JUNIOR 7-10


CEBE SCRAT MATT BLACK BLUE 1500 GREY BL JUNIOR 7-10

Retail Price: R625.44
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CEBE SCRAT MATT BLUE ORANGE 1500 GREY BL JUNIOR 7-10


CEBE SCRAT MATT BLUE ORANGE 1500 GREY BL JUNIOR 7-10

Retail Price: R625.44
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Cebe Avatar Neon Yellow 1500 Grey Fm Green


Cebe Avatar Neon Yellow 1500 Grey Fm Green

Retail Price: R453.95
You save: R80.70  (18%)
Our Price: R373.25

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CEBE S'PICY MATT BLACK ORANGE 1500 GREY JUN 7-10


CEBE S'PICY MATT BLACK ORANGE 1500 GREY JUN 7-10

Retail Price: R670.83
You save: R277.41  (41%)
Our Price: R393.42

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CEBE S'PICY MATT NIGHT BLUE 1500 GREY JUN 7-10


CEBE S'PICY MATT NIGHT BLUE 1500 GREY JUN 7-10

Retail Price: R670.83
You save: R277.41  (41%)
Our Price: R393.42

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CEBE S'PICY SHINY BLACK CRISTAL BLUE 1500 GREY JUN 7-10


CEBE S'PICY SHINY BLACK CRISTAL BLUE 1500 GREY JUN 7-10

Retail Price: R670.83
You save: R277.41  (41%)
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CEBE SCRAT MATT BEIGE PINK 1500 GREY BL JUNIOR 7-10


CEBE SCRAT MATT BEIGE PINK 1500 GREY BL JUNIOR 7-10

Retail Price: R670.83
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Cebe Dude Shiny Blk 1500 Grey


Cebe Dude Shiny Blk 1500 Grey

Retail Price: R519.52
You save: R121.05  (23%)
Our Price: R398.46

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CEBE DUDE MATT BLACK CRISTAL BLUE 1500 GREY


CEBE DUDE MATT BLACK CRISTAL BLUE 1500 GREY

Retail Price: R691.01
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CEBE SCRAT MATT GREY YELLOW 1500 GREY FM GREEN JUN 7-10


CEBE SCRAT MATT GREY YELLOW 1500 GREY FM GREEN JUN 7-10

Retail Price: R691.01
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CEBE DUDE NEON YELLOW 1500 GREY FM GREEN


CEBE DUDE NEON YELLOW 1500 GREY FM GREEN

Retail Price: R514.47
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CEBE HACKER CRISTAL ORANGE 1500 GREY FM GREEN


CEBE HACKER CRISTAL ORANGE 1500 GREY FM GREEN

Retail Price: R514.47
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Cebe Katniss Shiny Black 1500 Grey FM Pink


Cebe Katniss Shiny Black 1500 Grey FM Pink

Retail Price: R746.49
You save: R322.81  (43%)
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CEBE LAM MATT WHITE BLUE 1500 GREY FM BLUE


CEBE LAM MATT WHITE BLUE 1500 GREY FM BLUE

Retail Price: R514.47
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CEBE S'PICY SHINY BLCK CRIST YELL 1500 GREY FM GREEN JU


CEBE S'PICY SHINY BLCK CRIST YELL 1500 GREY FM GREEN JU

Retail Price: R746.49
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CEBE DUDE MATT WHITE 1500 GREY FM BLUE


CEBE DUDE MATT WHITE 1500 GREY FM BLUE

Retail Price: R781.80
You save: R327.85  (42%)
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CEBE DUDE SHINY BLACK CRISTAL YELLOW 1500 GREY FM GREEN


CEBE DUDE SHINY BLACK CRISTAL YELLOW 1500 GREY FM GREEN

Retail Price: R781.80
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CEBE DUDE SHINY BLUE ORANGE 1500 GREY FM ORANGE


CEBE DUDE SHINY BLUE ORANGE 1500 GREY FM ORANGE

Retail Price: R595.18
You save: R141.23  (24%)
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CEBE HACKER MATT GREY ORANGE 1500 GREY FM ORANGE


CEBE HACKER MATT GREY ORANGE 1500 GREY FM ORANGE

Retail Price: R781.80
You save: R327.85  (42%)
Our Price: R453.95

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CEBE HACKER SHINY BLACK GREEN 1500 GREY FM GREEN


CEBE HACKER SHINY BLACK GREEN 1500 GREY FM GREEN

Retail Price: R781.80
You save: R327.85  (42%)
Our Price: R453.95

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CEBE LAM MATT BLACK BLUE 1500 GREY FM BLUE


CEBE LAM MATT BLACK BLUE 1500 GREY FM BLUE

Retail Price: R781.80
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CEBE LAM MATT BLUE ORANGE 1500 GREY FM ORANGE


CEBE LAM MATT BLUE ORANGE 1500 GREY FM ORANGE

Retail Price: R781.80
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CEBE LAM SHINY BLACK GREEN 1500 FM GREEN


CEBE LAM SHINY BLACK GREEN 1500 FM GREEN

Retail Price: R781.80
You save: R327.85  (42%)
Our Price: R453.95

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CEBE UTOPY MATT BLACK GREEN 1500 GREY FM GREEN


CEBE UTOPY MATT BLACK GREEN 1500 GREY FM GREEN

Retail Price: R781.80
You save: R327.85  (42%)
Our Price: R453.95

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CEBE HACKER MATT BLACK 1500 GREY


CEBE HACKER MATT BLACK 1500 GREY

Retail Price: R807.02
You save: R337.94  (42%)
Our Price: R469.08

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Cebe Maori Shiny Black Anis 1500 Grey


Cebe Maori Shiny Black Anis 1500 Grey

Retail Price: R807.02
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CEBE DUDE MATT GREY 1500 GREY FM ORANGE


CEBE DUDE MATT GREY 1500 GREY FM ORANGE

Retail Price: R842.32
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CEBE CINETIK MATT GREEN 1500 GREY FLASH BLUE+CLEAR+YELL


CEBE CINETIK MATT GREEN 1500 GREY FLASH BLUE+CLEAR+YELL

Retail Price: R665.79
You save: R156.36  (23%)
Our Price: R509.43

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CEBE CINETIK MATT TRANSLUCID BLUE 1500 GREY MULTILAYER+


CEBE CINETIK MATT TRANSLUCID BLUE 1500 GREY MULTILAYER+

Retail Price: R1,008.77
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CEBE CINETIK SHINY WHITE BLUE 1500 GREY FLASH+CLEAR+YEL


CEBE CINETIK SHINY WHITE BLUE 1500 GREY FLASH+CLEAR+YEL

Retail Price: R1,008.77
You save: R413.60  (41%)
Our Price: R595.18

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New Products For April

Buck B286 CMS9 Bantam BHW Blaze Orange(Clam)
Buck B286 CMS9 Bantam BHW Blaze Orange(Clam)

Retail Price: R682.00
You save: R131.00  (19%)
Our Price: R551.00
Buck B327 Cfs Nobleman Carbon Fibre (Clam)
Buck B327 Cfs Nobleman Carbon Fibre (Clam)

Retail Price: R638.00
You save: R160.00  (25%)
Our Price: R478.00
Buck B673 CMS32 Bucklite Max Muddy Water Camo SML
Buck B673 CMS32 Bucklite Max Muddy Water Camo SML

Retail Price: R631.99
You save: R157.99  (25%)
Our Price: R474.00
Buck B223 BLS Silver Creek Fillet Knife (Clam)
Buck B223 BLS Silver Creek Fillet Knife (Clam)

Retail Price: R629.99
You save: R157.99  (25%)
Our Price: R472.00
Buck B679 BKS Bucklite Max Buck (Clam)
Buck B679 BKS Bucklite Max Buck (Clam)

Retail Price: R629.99
You save: R157.99  (25%)
Our Price: R472.00
Buck B371 BRS Stockman (Box)
Buck B371 BRS Stockman (Box)

Retail Price: R613.00
You save: R153.00  (25%)
Our Price: R460.00
Bushnell Engage 2.5-10X44 Exposed, Lock TLT Deploy MOA SFP Riflescope
Bushnell Engage 2.5-10X44 Exposed, Lock TLT Deploy MOA SFP Riflescope

Retail Price: R8,495.00
You save: R2,125.00  (25%)
Our Price: R6,370.00
Bushnell Engage 3-12X42 Exposed, Locking TLT Riflescope
Bushnell Engage 3-12X42 Exposed, Locking TLT Riflescope

Retail Price: R8,955.00
You save: R2,235.00  (25%)
Our Price: R6,720.00
Bushnell Engage 6-18X50 Capped Turrets Riflescope
Bushnell Engage 6-18X50 Capped Turrets Riflescope

Retail Price: R10,410.00
You save: R2,285.00  (22%)
Our Price: R8,125.00
Bushnell Laser Boresighter .22 - .50 Caliber - 5 Arbors, Clam
Bushnell Laser Boresighter .22 - .50 Caliber - 5 Arbors, Clam

Retail Price: R1,055.00
You save: R260.00  (25%)
Our Price: R795.00
Tasco Essentials 10x50mm Binocular Black
Tasco Essentials 10x50mm Binocular Black

Retail Price: R958.33
You save: R171.49  (18%)
Our Price: R786.84
Bushnell Engage 10X42 Black Roof Prism Binocular
Bushnell Engage 10X42 Black Roof Prism Binocular

Retail Price: R8,455.00
You save: R2,115.00  (25%)
Our Price: R6,340.00
Bushnell Engage 10X50 Black Roof Prism Binocular
Bushnell Engage 10X50 Black Roof Prism Binocular

Retail Price: R8,855.00
You save: R2,210.00  (25%)
Our Price: R6,645.00
Bushnell Engage 12X50 Black Roof Prism Binocular
Bushnell Engage 12X50 Black Roof Prism Binocular

Retail Price: R9,050.00
You save: R2,265.00  (25%)
Our Price: R6,785.00
Bushnell Engage 8X42 Black Roof Prism Binocular
Bushnell Engage 8X42 Black Roof Prism Binocular

Retail Price: R8,245.00
You save: R2,060.00  (25%)
Our Price: R6,185.00
Traser Lady Blue 3-Hand Silicon Watch
Traser Lady Blue 3-Hand Silicon Watch

Retail Price: R7,454.82
You save: R2,194.08  (29%)
Our Price: R5,260.75
Traser P6506 Commander Force Nato Watch
Traser P6506 Commander Force Nato Watch

Retail Price: R6,945.39
You save: R1,735.09  (25%)
Our Price: R5,210.31
Traser P6602 Extreme Sport Watch
Traser P6602 Extreme Sport Watch

Retail Price: R9,870.83
You save: R2,900.22  (29%)
Our Price: R6,970.61
Tasco Essentials 10X25 FRP Brown Camo Binocular
Tasco Essentials 10X25 FRP Brown Camo Binocular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Tasco Essentials 10X25 FRP Green Bincoular
Tasco Essentials 10X25 FRP Green Bincoular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Traser H3 Es Carbbon Pro Silicone Watch (100313)
Traser H3 Es Carbbon Pro Silicone Watch (100313)

Retail Price: R8,055.04
You save: R2,370.61  (29%)
Our Price: R5,684.43
Traser P5904 Trooper Rubber Watch
Traser P5904 Trooper Rubber Watch

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Tasco Essentials 8X42 2016 Roof Prism Binoculars
Tasco Essentials 8X42 2016 Roof Prism Binoculars

Retail Price: R1,555.00
You save: R390.00  (25%)
Our Price: R1,165.00
Suunto Strap Spartan Trainer Wrist HR Ocean
Suunto Strap Spartan Trainer Wrist HR Ocean

Retail Price: R655.00
You save: R165.00  (25%)
Our Price: R490.00

Featured Products

Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,469.51
You save: R4,549.56  (29%)
Our Price: R10,919.95
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,377.63
You save: R9,729.61  (28%)
Our Price: R25,648.03
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R403.51
You save: R110.96  (27%)
Our Price: R292.54
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,104.61  (27%)
Our Price: R2,920.39
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89

Monthly Specials For April

Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,319.16  R1,811.25
Save: R507.91 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R4,034.08  R2,859.87
Save: R1,174.21 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R9,077.94  R6,355.26
Save: R2,722.68 off
Bushnell Night Vision 5x42 Stealth View Digital Night Vision
Bushnell Night Vision 5x42 Stealth View Digital Night Vision
R13,063.60  R4,539.47
Save: R8,524.12 off

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