Browning

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.




New Products For June

Gerber 31-003013 Razorfish Flip Knife
Gerber 31-003013 Razorfish Flip Knife

Retail Price: R1,107.83
You save: R277.83  (25%)
Our Price: R830.00
Oregon HW10005 Sweet Pot Aroma Diffuser USB Charging - Transparent
Oregon HW10005 Sweet Pot Aroma Diffuser USB Charging - Transparent

Retail Price: R1,010.00
You save: R255.00  (25%)
Our Price: R755.00
Oregon HW10005 Sweet Pot Aroma Diffuser USB Charging - Amber
Oregon HW10005 Sweet Pot Aroma Diffuser USB Charging - Amber

Retail Price: R1,010.00
You save: R255.00  (25%)
Our Price: R755.00
Oregon HW10003 Nebular Glass Aroma Diffuser - EU Adaptor
Oregon HW10003 Nebular Glass Aroma Diffuser - EU Adaptor

Retail Price: R1,260.00
You save: R315.00  (25%)
Our Price: R945.00
RM338P Proji Projection Clock W/Indoor Temp - White Oregon
RM338P Proji Projection Clock W/Indoor Temp - White Oregon

Retail Price: R630.00
You save: R155.00  (25%)
Our Price: R475.00
BAR368P Proji Projection Clock W/In & Outdoor Temp & Weather - Black Oregon
BAR368P Proji Projection Clock W/In & Outdoor Temp & Weather - Black Oregon

Retail Price: R1,135.00
You save: R280.00  (25%)
Our Price: R855.00
BAR368P Proji Projection Clock W/In & Outdoor Temp & Weather - Burgandy Oregon
BAR368P Proji Projection Clock W/In & Outdoor Temp & Weather - Burgandy Oregon

Retail Price: R1,135.00
You save: R280.00  (25%)
Our Price: R855.00
Geber 31-003040 Us1 Pocket Knife - Clam
Geber 31-003040 Us1 Pocket Knife - Clam

Retail Price: R603.75
You save: R151.75  (25%)
Our Price: R452.00
Boker 02MB207 Magnum Jungle Devil
Boker 02MB207 Magnum Jungle Devil

Retail Price: R996.67
You save: R246.67  (25%)
Our Price: R750.00
Gerber 30-001059 Strongarm Coyoyte Fixed Blade Serr Edge - Box
Gerber 30-001059 Strongarm Coyoyte Fixed Blade Serr Edge - Box

Retail Price: R2,098.75
You save: R524.75  (25%)
Our Price: R1,574.00
Boker 01MB428 Magnum Shadow
Boker 01MB428 Magnum Shadow

Retail Price: R402.50
You save: R97.50  (24%)
Our Price: R305.00
Gerber 31-002736 Vital Pocket Folder - Clam
Gerber 31-002736 Vital Pocket Folder - Clam

Retail Price: R670.83
You save: R233.83  (35%)
Our Price: R437.00
Boker 01MB432 Magnum Outdoor Cuisine III
Boker 01MB432 Magnum Outdoor Cuisine III

Retail Price: R442.75
You save: R107.75  (24%)
Our Price: R335.00
Gerber 31-002745 Vital Zip - Clam
Gerber 31-002745 Vital Zip - Clam

Retail Price: R297.08
You save: R104.08  (35%)
Our Price: R193.00
Thermosteel 250ml Stainless Steel White/Red Wine Goblet
Thermosteel 250ml Stainless Steel White/Red Wine Goblet

Retail Price: R85.00
You save: R25.00  (29%)
Our Price: R60.00
Gerber 31-002741 Vital Pack Saw - Clam
Gerber 31-002741 Vital Pack Saw - Clam

Retail Price: R316.25
You save: R110.25  (35%)
Our Price: R206.00
Thermosteel Green 4X 400ml Stainless Steel Tumblers
Thermosteel Green 4X 400ml Stainless Steel Tumblers

Retail Price: R155.00
You save: R40.00  (26%)
Our Price: R115.00
Thermosteel Red 4X 400ml Stainless Steel Tumblers
Thermosteel Red 4X 400ml Stainless Steel Tumblers

Retail Price: R155.00
You save: R40.00  (26%)
Our Price: R115.00
Thermosteel Blue 4X 400ml Stainless Steel Tumblers
Thermosteel Blue 4X 400ml Stainless Steel Tumblers

Retail Price: R155.00
You save: R40.00  (26%)
Our Price: R115.00
Thermosteel Black 4X 400ml Stainless Steel Tumblers
Thermosteel Black 4X 400ml Stainless Steel Tumblers

Retail Price: R155.00
You save: R40.00  (26%)
Our Price: R115.00
Ultratec Double 230T Poly Tech Hammock Blue
Ultratec Double 230T Poly Tech Hammock Blue

Retail Price: R605.00
You save: R150.00  (25%)
Our Price: R455.00
National Geographic 8X21 Sub-Compact Roof Prism Binocular
National Geographic 8X21 Sub-Compact Roof Prism Binocular

Retail Price: R335.00
You save: R85.00  (25%)
Our Price: R250.00
Gerber 30-001205 US-Assist S30V FE - Box
Gerber 30-001205 US-Assist S30V FE - Box

Retail Price: R2,453.33
You save: R613.33  (25%)
Our Price: R1,840.00
UltraOptec S2-7X32AO Riflescope W/PAR Medium Ring
UltraOptec S2-7X32AO Riflescope W/PAR Medium Ring

Retail Price: R1,315.00
You save: R330.00  (25%)
Our Price: R985.00

Featured Products

Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (28%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,105.00  (27%)
Our Price: R2,920.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
R8,615.00  R6,615.00
Save: R2,000.00 off
RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R600.22
You save: R151.32  (25%)
Our Price: R448.90

Monthly Specials For June

Hoppes Universal Bore Guide
Hoppes Universal Bore Guide

Retail Price: R1,000.01
You save: R0.01  (0%)
Our Price: R1,000.00  R645.00
Save: R355.00 off
Suunto Spartan Trainer Wrist HR Steel
Suunto Spartan Trainer Wrist HR Steel

Retail Price: R6,350.00
You save: R0.00  (0%)
Our Price: R6,350.00  R4,090.00
Save: R2,260.00 off
Bushnell Pro X2 Gray Pinseeker Jolt Exc 2.0 DD Esp Waterproof
Bushnell Pro X2 Gray Pinseeker Jolt Exc 2.0 DD Esp Waterproof
R12,670.00  R8,170.00
Save: R4,500.00 off
Suunto D4f Black (Freedive)
Suunto D4f Black (Freedive)
R6,040.00  R3,895.00
Save: R2,145.00 off
Suunto Spartan Trainer Wrist HR Ocean (Mint Green)
Suunto Spartan Trainer Wrist HR Ocean (Mint Green)

Retail Price: R5,180.00
You save: R0.00  (0%)
Our Price: R5,180.00  R3,340.00
Save: R1,840.00 off
Suunto Traverse Alpha Folaige
Suunto Traverse Alpha Folaige
R9,720.00  R6,270.00
Save: R3,450.00 off
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0
Bushnell Tour V4 Shift White Pinseeker Jolt Exc 2.0

Retail Price: R9,090.00
You save: R0.00  (0%)
Our Price: R9,090.00  R5,860.00
Save: R3,230.00 off
Suunto Spartan Trainer Wrist HR Black
Suunto Spartan Trainer Wrist HR Black

Retail Price: R5,180.00
You save: R0.00  (0%)
Our Price: R5,180.00  R3,340.00
Save: R1,840.00 off
Suunto Spartan Sport Wrist Hr Sakura (Pink)
Suunto Spartan Sport Wrist Hr Sakura (Pink)

Retail Price: R10,060.00
You save: R0.00  (0%)
Our Price: R10,060.00  R6,490.00
Save: R3,570.00 off
Suunto Spartan Sport Wrist Hr Blue
Suunto Spartan Sport Wrist Hr Blue

Retail Price: R10,980.00
You save: R0.00  (0%)
Our Price: R10,980.00  R7,085.00
Save: R3,895.00 off
Suunto Spartan Sport Wrist Hr All Black
Suunto Spartan Sport Wrist Hr All Black

Retail Price: R10,060.00
You save: R0.00  (0%)
Our Price: R10,060.00  R6,490.00
Save: R3,570.00 off
Bushnell 20mp Trophycam Hd Aggressor Tan No Glow
Bushnell 20mp Trophycam Hd Aggressor Tan No Glow
R7,190.00  R4,635.00
Save: R2,555.00 off

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