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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Bolle Rush Pc Clear Afas


Bolle Rush Pc Clear Afas

Retail Price: R146.27
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Bolle Rush PC Smoke Asaf


Bolle Rush PC Smoke Asaf

Retail Price: R171.49
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Bolle Rush Pc Twilight Asaf


Bolle Rush Pc Twilight Asaf

Retail Price: R171.49
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Bolle Slam PC Frame Black Temple Yellow Pc Lens ASAF


Bolle Slam PC Frame Black Temple Yellow Pc Lens ASAF

Retail Price: R171.49
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Bolle Mamba Clear PC AS AF Bi-Material


Bolle Mamba Clear PC AS AF Bi-Material

Retail Price: R221.93
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Bolle Cobra PC Yellow Comfort Straight Nonslip Temple


Bolle Cobra PC Yellow Comfort Straight Nonslip Temple

Retail Price: R242.11
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Bolle Mamba Yellow Pc Asaf Bi-Material


Bolle Mamba Yellow Pc Asaf Bi-Material

Retail Price: R242.11
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Bolle Axis Safety Glasses


Bolle Axis Safety Glasses

Retail Price: R277.41
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Bolle Cobra PC Smoke AF AS


Bolle Cobra PC Smoke AF AS

Retail Price: R277.41
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Bolle Cobra PC Yellow AS AF


Bolle Cobra PC Yellow AS AF

Retail Price: R277.41
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BOLLE THE ONE 54-58CM SUMMER LINING


BOLLE THE ONE 54-58CM SUMMER LINING

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BOLLE THE ONE 58-62CM SUMMER LINING


BOLLE THE ONE 58-62CM SUMMER LINING

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Bolle Axis Safety Lightweight Glasses


Bolle Axis Safety Lightweight Glasses

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BOLLE MESSENGER 54-58CM WINTER LINING


BOLLE MESSENGER 54-58CM WINTER LINING

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BOLLE MESSENGER 58-62CM WINTER LINING


BOLLE MESSENGER 58-62CM WINTER LINING

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BOLLE AWENA BLACK TNS


BOLLE AWENA BLACK TNS

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BOLLE AWENA CRYSTAL VIOLET TNS


BOLLE AWENA CRYSTAL VIOLET TNS

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BOLLE DAEMON MATTE BLACK/ORANGE TEMPLES TNS


BOLLE DAEMON MATTE BLACK/ORANGE TEMPLES TNS

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BOLLE DAEMON MATTE BLUE/BLACK TEMPLES TNS


BOLLE DAEMON MATTE BLUE/BLACK TEMPLES TNS

Retail Price: R423.68
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BOLLE DAEMON MATTE PURPLE/BLACK TEMPLES TNS


BOLLE DAEMON MATTE PURPLE/BLACK TEMPLES TNS

Retail Price: R423.68
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BOLLE DAEMON MATTE RED/BLACK TEMPLES TNS


BOLLE DAEMON MATTE RED/BLACK TEMPLES TNS

Retail Price: R423.68
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BOLLE JORDAN VIOLET/ROSE TNS


BOLLE JORDAN VIOLET/ROSE TNS

Retail Price: R423.68
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BOLLE AWENA TURQUIOSE TNS BLUE


BOLLE AWENA TURQUIOSE TNS BLUE

Retail Price: R448.90
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BOLLE JORDAN BLACK/GREEN TNS GREEN


BOLLE JORDAN BLACK/GREEN TNS GREEN

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BOLLE JORDAN BLACK/RED TNS FIRE


BOLLE JORDAN BLACK/RED TNS FIRE

Retail Price: R448.90
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BOLLE JORDAN BLUE/TURQUOISE TNS BLUE


BOLLE JORDAN BLUE/TURQUOISE TNS BLUE

Retail Price: R448.90
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BOLLE AWENA CRYSTAL ROSE TNS


BOLLE AWENA CRYSTAL ROSE TNS

Retail Price: R499.34
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Bolle Galaxy Glasses with LED


Bolle Galaxy Glasses with LED

Retail Price: R499.34
You save: R116.01  (23%)
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New Products For April

Bushnell Engage 8X42 Black Roof Prism Binocular
Bushnell Engage 8X42 Black Roof Prism Binocular

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Traser Lady Blue 3-Hand Silicon Watch
Traser Lady Blue 3-Hand Silicon Watch

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Traser P6506 Commander Force Nato Watch
Traser P6506 Commander Force Nato Watch

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Tasco Essentials 10X25 FRP Brown Camo Binocular
Tasco Essentials 10X25 FRP Brown Camo Binocular

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Tasco Essentials 10X25 FRP Green Bincoular
Tasco Essentials 10X25 FRP Green Bincoular

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Traser H3 Es Carbbon Pro Silicone Watch (100313)

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Traser P5904 Trooper Rubber Watch
Traser P5904 Trooper Rubber Watch

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Tasco Essentials 8X42 2016 Roof Prism Binoculars
Tasco Essentials 8X42 2016 Roof Prism Binoculars

Retail Price: R1,555.00
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Suunto Strap Spartan Trainer Wrist HR Ocean
Suunto Strap Spartan Trainer Wrist HR Ocean

Retail Price: R655.00
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Bushnell Excel Golf Watch - Grey Bluetooth
Bushnell Excel Golf Watch - Grey Bluetooth

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Buck B673 BKS Bucklite Max Small (Box)
Buck B673 BKS Bucklite Max Small (Box)

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Buck B286 BKS Bantam Bhw Black (Clam)
Buck B286 BKS Bantam Bhw Black (Clam)

Retail Price: R600.99
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Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)

Retail Price: R594.00
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Traser P5904 H3 Type 3 Nato Strap
Traser P5904 H3 Type 3 Nato Strap

Retail Price: R3,823.25
You save: R953.29  (25%)
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Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)

Retail Price: R594.00
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Buck B285 CMS26 Bantam BLW Highlander (Box)
Buck B285 CMS26 Bantam BLW Highlander (Box)

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Buck B285 CMS27 Bantam BLW Typhon (Box)
Buck B285 CMS27 Bantam BLW Typhon (Box)

Retail Price: R594.00
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Buck B285 CMS31 Bantam BLW Muddy Girl Camo (Box)
Buck B285 CMS31 Bantam BLW Muddy Girl Camo (Box)

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Buck B285 CMS32 Bantam BLW Muddy Water Camo (Box)
Buck B285 CMS32 Bantam BLW Muddy Water Camo (Box)

Retail Price: R594.00
You save: R149.00  (25%)
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Buck B285 CMS10 Bantam BLW Blaze Pink (Box)
Buck B285 CMS10 Bantam BLW Blaze Pink (Box)

Retail Price: R594.00
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Buck B285 CMS9 Bantam BLW Blaze Orange (Box)
Buck B285 CMS9 Bantam BLW Blaze Orange (Box)

Retail Price: R594.00
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Buck B286 BKS Bantam BHW Black (Box)
Buck B286 BKS Bantam BHW Black (Box)

Retail Price: R594.00
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Buck B869 CMS Mini Bones (Box)
Buck B869 CMS Mini Bones (Box)

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Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

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Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
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Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

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Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

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Maglite Mini AA Presentation Box Black
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Retail Price: R403.51
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Maglite Magcharger System 4 (230V And 12V)
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Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
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Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
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Monthly Specials For April

Traser P6508 Code Blue Rubber Watch
Traser P6508 Code Blue Rubber Watch

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Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

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Tork Craft Screw Driver Set 6 Piece Black Handle
Tork Craft Screw Driver Set 6 Piece Black Handle

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Tork Craft Tool Bag 22 Pocket 400x210x310mm

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Barska AY13072 40X,100X,400X Monocular Microscope W/Light
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Barska AY13074 40X-2000X Binocular Microscope
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