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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Boker 09BO773 BOKER PLUS BLACK LANYARD WITH SKULL


Boker 09BO773 BOKER PLUS BLACK LANYARD WITH SKULL

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02SC754 Böker Magnum Lil Friend Arrowhead - Fixed Blade


02SC754 Böker Magnum Lil Friend Arrowhead - Fixed Blade

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Boker BO02543 BokerA-F TRAINER-FIXEDBLADE-SINGLE


Boker BO02543 BokerA-F TRAINER-FIXEDBLADE-SINGLE

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20191 Böker Magnum Profi II - Fixed Blade


20191 Böker Magnum Profi II - Fixed Blade

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Boker 02MB362 MAGNUM KID'S KNIFE


Boker 02MB362 MAGNUM KID'S KNIFE

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Boker 09BO700 Boker PLUS TOOLKIT TORX


Boker 09BO700 Boker PLUS TOOLKIT TORX

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01MB100 Böker Magnum Waves - Folding Knife


01MB100 Böker Magnum Waves - Folding Knife

Retail Price: R474.12
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01RY115 Böker Magnum Alpha Kilo - Folding Knife


01RY115 Böker Magnum Alpha Kilo - Folding Knife

Retail Price: R605.26
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Boker 01YA251 Boker Magnum SHADOW WARRIOR - FOLDING KNIFE


Boker 01YA251 Boker Magnum SHADOW WARRIOR - FOLDING KNIFE

Retail Price: R640.57
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02MB165 Böker Magnum Bailey Thrower Tactical - Fixed Blade


02MB165 Böker Magnum Bailey Thrower Tactical - Fixed Blade

Retail Price: R741.45
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Boker 02GL684 MAGNUM PREMIUM BOWIE


Boker 02GL684 MAGNUM PREMIUM BOWIE

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Boker 01RY911 Magnum Automatic Classic


Boker 01RY911 Magnum Automatic Classic

Retail Price: R781.80
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01GL109 Böker Magnumrecurve Flash - Folding Knife


01GL109 Böker Magnumrecurve Flash - Folding Knife

Retail Price: R842.32
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Boker 02RY492 MAGNUM HOTEL ROMEO


Boker 02RY492 MAGNUM HOTEL ROMEO

Retail Price: R892.76
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02BO275 Böker Plus Neck Wedge - Fixed Blade


02BO275 Böker Plus Neck Wedge - Fixed Blade

Retail Price: R897.81
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01BO130 Böker Magnum Blitz Plain. - Folding Knife


01BO130 Böker Magnum Blitz Plain. - Folding Knife

Retail Price: R912.94
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Boker 02BO182 Boker Plus Rambler - FIXED BLADE


Boker 02BO182 Boker Plus Rambler - FIXED BLADE

Retail Price: R917.98
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Boker 02BO006 Boker PLUS TAC-NECK


Boker 02BO006 Boker PLUS TAC-NECK

Retail Price: R933.11
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02BO544 Böker A-F Trainer Set - Fixed Blade


02BO544 Böker A-F Trainer Set - Fixed Blade

Retail Price: R953.29
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Boker 02LL163 MAGNUM PREMIUM SKINNER


Boker 02LL163 MAGNUM PREMIUM SKINNER

Retail Price: R998.68
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Boker 90506 Boker Spannstreichriemen - STRAIGHT RAZOR STROP


Boker 90506 Boker Spannstreichriemen - STRAIGHT RAZOR STROP

Retail Price: R998.68
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150023 Böker Mini Bar Pocket Tool


150023 Böker Mini Bar Pocket Tool

Retail Price: R1,049.12
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01BO400 Böker Plus Strike Spearpoint - Folding Knife


01BO400 Böker Plus Strike Spearpoint - Folding Knife

Retail Price: R1,059.21
You save: R292.54  (28%)
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02SC359 Böker Magnum Sgian Dubh - Fixed Blade


02SC359 Böker Magnum Sgian Dubh - Fixed Blade

Retail Price: R1,074.34
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Boker 09FS338 Tactical Defense Pen Fisher Space Pen Bullet


Boker 09FS338 Tactical Defense Pen Fisher Space Pen Bullet

Retail Price: R1,069.30
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01BO401 Böker Plus Strike Tanto - Folding Knife


01BO401 Böker Plus Strike Tanto - Folding Knife

Retail Price: R1,079.39
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01BO538 Böker Plus XS OD. - Folding Knife


01BO538 Böker Plus XS OD. - Folding Knife

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02BO238 Böker Plus Gnome. - Fixed Blade


02BO238 Böker Plus Gnome. - Fixed Blade

Retail Price: R1,210.53
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02BO270 Böker Plus Gnome - Fixed Blade


02BO270 Böker Plus Gnome - Fixed Blade

Retail Price: R1,210.53
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01BO580 Böker Plus Kerambit - Folding Knife


01BO580 Böker Plus Kerambit - Folding Knife

Retail Price: R1,382.02
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03BO051 Böker Plus SanYouGo Green - Fixed Blade


03BO051 Böker Plus SanYouGo Green - Fixed Blade

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Boker 02LG284 Magnum Desert Booster - FIXED BLADE


Boker 02LG284 Magnum Desert Booster - FIXED BLADE

Retail Price: R1,412.28
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Boker 02LG258 Magnum Lima Romeo


Boker 02LG258 Magnum Lima Romeo

Retail Price: R1,437.50
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110226 Böker Speedlock I 2.0 Standard - Folding Knife


110226 Böker Speedlock I 2.0 Standard - Folding Knife

Retail Price: R1,513.16
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01KALS73 Böker Plus AKS-74 Mini - Folding Knife


01KALS73 Böker Plus AKS-74 Mini - Folding Knife

Retail Price: R1,563.60
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01KALS73BT Böker Plus AKS-74 Mini Tanto Black - Folding Knife


01KALS73BT Böker Plus AKS-74 Mini Tanto Black - Folding Knife

Retail Price: R1,563.60
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02BO294 Böker Plus TUF Gen. 2. - Fixed Blade


02BO294 Böker Plus TUF Gen. 2. - Fixed Blade

Retail Price: R1,563.60
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01BO430 Böker Plus B@t-Man. - Folding Knife


01BO430 Böker Plus B@t-Man. - Folding Knife

Retail Price: R1,684.65
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Boker 01BO911 Boker Plus Urban Survival L.E. - FOLDING KNIFE


Boker 01BO911 Boker Plus Urban Survival L.E. - FOLDING KNIFE

Retail Price: R1,775.44
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Boker 01KALS81 Boker Plus AKS-74 Tactical Tanto


Boker 01KALS81 Boker Plus AKS-74 Tactical Tanto

Retail Price: R1,876.32
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New Products For April

Bushnell Engage 10X42 Black Roof Prism Binocular
Bushnell Engage 10X42 Black Roof Prism Binocular

Retail Price: R8,455.00
You save: R2,115.00  (25%)
Our Price: R6,340.00
Bushnell Engage 10X50 Black Roof Prism Binocular
Bushnell Engage 10X50 Black Roof Prism Binocular

Retail Price: R8,855.00
You save: R2,210.00  (25%)
Our Price: R6,645.00
Bushnell Engage 12X50 Black Roof Prism Binocular
Bushnell Engage 12X50 Black Roof Prism Binocular

Retail Price: R9,050.00
You save: R2,265.00  (25%)
Our Price: R6,785.00
Bushnell Engage 8X42 Black Roof Prism Binocular
Bushnell Engage 8X42 Black Roof Prism Binocular

Retail Price: R8,245.00
You save: R2,060.00  (25%)
Our Price: R6,185.00
Traser Lady Blue 3-Hand Silicon Watch
Traser Lady Blue 3-Hand Silicon Watch

Retail Price: R7,454.82
You save: R2,194.08  (29%)
Our Price: R5,260.75
Traser P6506 Commander Force Nato Watch
Traser P6506 Commander Force Nato Watch

Retail Price: R6,945.39
You save: R1,735.09  (25%)
Our Price: R5,210.31
Traser P6602 Extreme Sport Watch
Traser P6602 Extreme Sport Watch

Retail Price: R9,870.83
You save: R2,900.22  (29%)
Our Price: R6,970.61
Tasco Essentials 10X25 FRP Brown Camo Binocular
Tasco Essentials 10X25 FRP Brown Camo Binocular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Tasco Essentials 10X25 FRP Green Bincoular
Tasco Essentials 10X25 FRP Green Bincoular

Retail Price: R500.00
You save: R125.00  (25%)
Our Price: R375.00
Traser H3 Es Carbbon Pro Silicone Watch (100313)
Traser H3 Es Carbbon Pro Silicone Watch (100313)

Retail Price: R8,055.04
You save: R2,370.61  (29%)
Our Price: R5,684.43
Traser P5904 Trooper Rubber Watch
Traser P5904 Trooper Rubber Watch

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Tasco Essentials 8X42 2016 Roof Prism Binoculars
Tasco Essentials 8X42 2016 Roof Prism Binoculars

Retail Price: R1,555.00
You save: R390.00  (25%)
Our Price: R1,165.00
Suunto Strap Spartan Trainer Wrist HR Ocean
Suunto Strap Spartan Trainer Wrist HR Ocean

Retail Price: R655.00
You save: R165.00  (25%)
Our Price: R490.00
Bushnell Excel Golf Watch - Grey Bluetooth
Bushnell Excel Golf Watch - Grey Bluetooth

Retail Price: R4,220.00
You save: R1,055.00  (25%)
Our Price: R3,165.00
Buck B673 BKS Bucklite Max Small (Box)
Buck B673 BKS Bucklite Max Small (Box)

Retail Price: R526.00
You save: R131.00  (25%)
Our Price: R395.00
Buck B286 BKS Bantam Bhw Black (Clam)
Buck B286 BKS Bantam Bhw Black (Clam)

Retail Price: R600.99
You save: R149.99  (25%)
Our Price: R451.00
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)
Buck B285 CMS18 Bantam Blw Xtra Mini R/ Tree (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Traser P5904 H3 Type 3 Nato Strap
Traser P5904 H3 Type 3 Nato Strap

Retail Price: R3,823.25
You save: R953.29  (25%)
Our Price: R2,869.96
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)
Buck B285 CMS24 Bantam BLW B/Up Country M/Oak (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS26 Bantam BLW Highlander (Box)
Buck B285 CMS26 Bantam BLW Highlander (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS27 Bantam BLW Typhon (Box)
Buck B285 CMS27 Bantam BLW Typhon (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS31 Bantam BLW Muddy Girl Camo (Box)
Buck B285 CMS31 Bantam BLW Muddy Girl Camo (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS32 Bantam BLW Muddy Water Camo (Box)
Buck B285 CMS32 Bantam BLW Muddy Water Camo (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00
Buck B285 CMS10 Bantam BLW Blaze Pink (Box)
Buck B285 CMS10 Bantam BLW Blaze Pink (Box)

Retail Price: R594.00
You save: R149.00  (25%)
Our Price: R445.00

Featured Products

Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,331.36
You save: R1,432.46  (27%)
Our Price: R3,898.90
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,377.63
You save: R9,729.61  (28%)
Our Price: R25,648.03
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,377.63
You save: R3,404.61  (28%)
Our Price: R8,973.03
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R403.51
You save: R110.96  (27%)
Our Price: R292.54
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R4,025.00
You save: R1,104.61  (27%)
Our Price: R2,920.39
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,440.79
You save: R3,071.72  (29%)
Our Price: R7,369.07
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,173.68
You save: R1,815.79  (29%)
Our Price: R4,357.89

Monthly Specials For April

Traser P6508 Code Blue Rubber Watch
Traser P6508 Code Blue Rubber Watch

Retail Price: R2,864.91
You save: R716.23  (25%)
Our Price: R2,148.68  R1,899.00
Save: R249.68 off
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R862.50
You save: R151.32  (18%)
Our Price: R711.18  R345.00
Save: R366.18 off
Tork Craft Screw Driver Set 6 Piece Black Handle
Tork Craft Screw Driver Set 6 Piece Black Handle

Retail Price: R85.75
You save: R15.13  (18%)
Our Price: R70.61  R39.00
Save: R31.61 off
Tork Craft Tool Bag 22 Pocket 400x210x310mm
Tork Craft Tool Bag 22 Pocket 400x210x310mm

Retail Price: R499.34
You save: R85.75  (17%)
Our Price: R413.60  R299.00
Save: R114.60 off
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
Barska AY13070 40X,100X,400X Monocular Microscope W/Mirror
R2,319.16  R1,811.25
Save: R507.91 off
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
Barska AY13072 40X,100X,400X Monocular Microscope W/Light
R4,034.08  R2,859.87
Save: R1,174.21 off
Barska AY13074 40X-2000X Binocular Microscope
Barska AY13074 40X-2000X Binocular Microscope
R9,077.94  R6,355.26
Save: R2,722.68 off
Camelbak Skeeter 1.5l Raspberry Swirl
Camelbak Skeeter 1.5l Raspberry Swirl

Retail Price: R630.48
You save: R176.54  (28%)
Our Price: R453.95  R225.00
Save: R228.95 off
Traser Es Carbon Pro Silicone Watch
Traser Es Carbon Pro Silicone Watch

Retail Price: R8,120.61
You save: R2,032.67  (25%)
Our Price: R6,087.94  R4,999.00
Save: R1,088.94 off

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