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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



Boker 09BO773 BOKER PLUS BLACK LANYARD WITH SKULL


Boker 09BO773 BOKER PLUS BLACK LANYARD WITH SKULL

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02SC754 Böker Magnum Lil Friend Arrowhead - Fixed Blade


02SC754 Böker Magnum Lil Friend Arrowhead - Fixed Blade

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Boker BO02543 BokerA-F TRAINER-FIXEDBLADE-SINGLE


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20191 Böker Magnum Profi II - Fixed Blade


20191 Böker Magnum Profi II - Fixed Blade

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Boker 02MB362 MAGNUM KID'S KNIFE


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Boker 09BO700 Boker PLUS TOOLKIT TORX


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01MB100 Böker Magnum Waves - Folding Knife


01MB100 Böker Magnum Waves - Folding Knife

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01RY115 Böker Magnum Alpha Kilo - Folding Knife


01RY115 Böker Magnum Alpha Kilo - Folding Knife

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Boker 01YA251 Boker Magnum SHADOW WARRIOR - FOLDING KNIFE


Boker 01YA251 Boker Magnum SHADOW WARRIOR - FOLDING KNIFE

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02MB165 Böker Magnum Bailey Thrower Tactical - Fixed Blade


02MB165 Böker Magnum Bailey Thrower Tactical - Fixed Blade

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Boker 02GL684 MAGNUM PREMIUM BOWIE


Boker 02GL684 MAGNUM PREMIUM BOWIE

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Boker 01RY911 Magnum Automatic Classic


Boker 01RY911 Magnum Automatic Classic

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01GL109 Böker Magnumrecurve Flash - Folding Knife


01GL109 Böker Magnumrecurve Flash - Folding Knife

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Boker 02RY492 MAGNUM HOTEL ROMEO


Boker 02RY492 MAGNUM HOTEL ROMEO

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02BO275 Böker Plus Neck Wedge - Fixed Blade

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01BO130 Böker Magnum Blitz Plain. - Folding Knife


01BO130 Böker Magnum Blitz Plain. - Folding Knife

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Boker 02BO182 Boker Plus Rambler - FIXED BLADE


Boker 02BO182 Boker Plus Rambler - FIXED BLADE

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Boker 02BO006 Boker PLUS TAC-NECK


Boker 02BO006 Boker PLUS TAC-NECK

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02BO544 Böker A-F Trainer Set - Fixed Blade


02BO544 Böker A-F Trainer Set - Fixed Blade

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Boker 02LL163 MAGNUM PREMIUM SKINNER


Boker 02LL163 MAGNUM PREMIUM SKINNER

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Boker 90506 Boker Spannstreichriemen - STRAIGHT RAZOR STROP


Boker 90506 Boker Spannstreichriemen - STRAIGHT RAZOR STROP

Retail Price: R990.00
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150023 Böker Mini Bar Pocket Tool


150023 Böker Mini Bar Pocket Tool

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01BO400 Böker Plus Strike Spearpoint - Folding Knife


01BO400 Böker Plus Strike Spearpoint - Folding Knife

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02SC359 Böker Magnum Sgian Dubh - Fixed Blade


02SC359 Böker Magnum Sgian Dubh - Fixed Blade

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Boker 09FS338 Tactical Defense Pen Fisher Space Pen Bullet


Boker 09FS338 Tactical Defense Pen Fisher Space Pen Bullet

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01BO401 Böker Plus Strike Tanto - Folding Knife


01BO401 Böker Plus Strike Tanto - Folding Knife

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01BO538 Böker Plus XS OD. - Folding Knife


01BO538 Böker Plus XS OD. - Folding Knife

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02BO238 Böker Plus Gnome. - Fixed Blade


02BO238 Böker Plus Gnome. - Fixed Blade

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02BO270 Böker Plus Gnome - Fixed Blade


02BO270 Böker Plus Gnome - Fixed Blade

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01BO580 Böker Plus Kerambit - Folding Knife


01BO580 Böker Plus Kerambit - Folding Knife

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03BO051 Böker Plus SanYouGo Green - Fixed Blade


03BO051 Böker Plus SanYouGo Green - Fixed Blade

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Boker 02LG284 Magnum Desert Booster - FIXED BLADE


Boker 02LG284 Magnum Desert Booster - FIXED BLADE

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Boker 02LG258 Magnum Lima Romeo


Boker 02LG258 Magnum Lima Romeo

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110226 Böker Speedlock I 2.0 Standard - Folding Knife


110226 Böker Speedlock I 2.0 Standard - Folding Knife

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01KALS73 Böker Plus AKS-74 Mini - Folding Knife


01KALS73 Böker Plus AKS-74 Mini - Folding Knife

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01KALS73BT Böker Plus AKS-74 Mini Tanto Black - Folding Knife


01KALS73BT Böker Plus AKS-74 Mini Tanto Black - Folding Knife

Retail Price: R1,550.00
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02BO294 Böker Plus TUF Gen. 2. - Fixed Blade


02BO294 Böker Plus TUF Gen. 2. - Fixed Blade

Retail Price: R1,550.00
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01BO430 Böker Plus B@t-Man. - Folding Knife


01BO430 Böker Plus B@t-Man. - Folding Knife

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Boker 01BO911 Boker Plus Urban Survival L.E. - FOLDING KNIFE


Boker 01BO911 Boker Plus Urban Survival L.E. - FOLDING KNIFE

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Boker 01KALS81 Boker Plus AKS-74 Tactical Tanto


Boker 01KALS81 Boker Plus AKS-74 Tactical Tanto

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New Products For February

Leupold VX-2 3-9x50 CDS Matte Wind-Plex Riflescope (120612)
Leupold VX-2 3-9x50 CDS Matte Wind-Plex Riflescope (120612)

Retail Price: R11,517.82
You save: R2,877.82  (25%)
Our Price: R8,640.00
Leupold VX-2 4-12x40 ADJ OBJ CDS Matte Wind-Plex Riflescope (120613)
Leupold VX-2 4-12x40 ADJ OBJ CDS Matte Wind-Plex Riflescope (120613)

Retail Price: R13,406.40
You save: R3,351.40  (25%)
Our Price: R10,055.00
Leupold VX-2 4-12x50 CDS Matte Wind-Plex Riflescope (120614)
Leupold VX-2 4-12x50 CDS Matte Wind-Plex Riflescope (120614)

Retail Price: R14,713.60
You save: R3,678.60  (25%)
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Leupold VX-3I 6.5-20x50 LRP S/F Matte TMOA Riflescope (172340)
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMOA Riflescope (172340)

Retail Price: R20,235.00
You save: R5,055.00  (25%)
Our Price: R15,180.00
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMR Riflescope (172342)
Leupold VX-3I 6.5-20x50 LRP S/F Matte TMR Riflescope (172342)

Retail Price: R21,498.50
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Leupold VX-3I 8.5-25x50 LRP S/F Matte TMOA Riflescope (172345)
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMOA Riflescope (172345)

Retail Price: R21,375.00
You save: R5,345.00  (25%)
Our Price: R16,030.00
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMR Riflescope (172346)
Leupold VX-3I 8.5-25x50 LRP S/F Matte TMR Riflescope (172346)

Retail Price: R22,724.00
You save: R5,679.00  (25%)
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Leupold VX-5HD 2-10x42 CDS-ZL2 Matte Duplex Riflescope (171387)
Leupold VX-5HD 2-10x42 CDS-ZL2 Matte Duplex Riflescope (171387)

Retail Price: R18,268.50
You save: R4,568.50  (25%)
Our Price: R13,700.00
Leupold Ventana 2 SX-1 20-60x80 Angled Black Spotting scope (170761)
Leupold Ventana 2 SX-1 20-60x80 Angled Black Spotting scope (170761)

Retail Price: R12,023.20
You save: R3,003.20  (25%)
Our Price: R9,020.00
Leupold Ventana SX-1 20-60x80mm Angled Kit Gray/Black Spotting scope (170762)
Leupold Ventana SX-1 20-60x80mm Angled Kit Gray/Black Spotting scope (170762)

Retail Price: R12,958.00
You save: R3,238.00  (25%)
Our Price: R9,720.00
Leatherman Pocket Clip + Lanyard Ring
Leatherman Pocket Clip + Lanyard Ring

Retail Price: R125.00
You save: R30.00  (24%)
Our Price: R95.00
BSA 6-24x50 Essential Riflescope MD AO
BSA 6-24x50 Essential Riflescope MD AO

Retail Price: R2,369.30
You save: R594.30  (25%)
Our Price: R1,775.00
BSA Essential 3-9x40 WR Riflescope
BSA Essential 3-9x40 WR Riflescope

Retail Price: R2,441.50
You save: R611.50  (25%)
Our Price: R1,830.00
BSA Essential 4-12x44 AO MD Riflescope
BSA Essential 4-12x44 AO MD Riflescope

Retail Price: R2,395.90
You save: R595.90  (25%)
Our Price: R1,800.00
BSA Sweet 22 3-9x40 Range Riflescope
BSA Sweet 22 3-9x40 Range Riflescope

Retail Price: R3,000.10
You save: R750.10  (25%)
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Lexar Cfast Pro 3500x 128GB
Lexar Cfast Pro 3500x 128GB

Retail Price: R12,917.99
You save: R3,229.99  (25%)
Our Price: R9,688.00
Lexar Cfast Pro 3500x 32GB
Lexar Cfast Pro 3500x 32GB

Retail Price: R4,748.00
You save: R1,187.00  (25%)
Our Price: R3,561.00
lexar cfast pro 3500x 64GB
lexar cfast pro 3500x 64GB

Retail Price: R7,598.00
You save: R1,900.00  (25%)
Our Price: R5,698.00
Lexar Jumpdrive S25 128GB
Lexar Jumpdrive S25 128GB

Retail Price: R1,232.99
You save: R308.99  (25%)
Our Price: R924.00
Lexar Jumpdrive S25 16GB Usb 3.0 Twin
Lexar Jumpdrive S25 16GB Usb 3.0 Twin

Retail Price: R510.99
You save: R127.99  (25%)
Our Price: R383.00
Leupold GX-1i2 Digital Golf Green/Black Rangefinder (120172)
Leupold GX-1i2 Digital Golf Green/Black Rangefinder (120172)

Retail Price: R8,270.70
You save: R2,065.70  (25%)
Our Price: R6,205.00
Leupold GX-3i2 Digital Golf Rangefinder (119087)
Leupold GX-3i2 Digital Golf Rangefinder (119087)

Retail Price: R10,448.10
You save: R2,608.10  (25%)
Our Price: R7,840.00
Leupold GX-4i2 Digital Golf Rangefinder (119088)
Leupold GX-4i2 Digital Golf Rangefinder (119088)

Retail Price: R9,120.00
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Featured Products

Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
Our Price: R8,685.00
RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R595.00
You save: R150.00  (25%)
Our Price: R445.00

Monthly Specials For February

Bushnell 10x42 Powerview Roof Prism Medium Binoculars
Bushnell 10x42 Powerview Roof Prism Medium Binoculars
R2,565.00  R1,930.00
Save: R635.00 off
Tasco 3-9x40 World Class Riflescope DWC39x40N
Tasco 3-9x40 World Class Riflescope DWC39x40N
R1,520.00  R1,145.00
Save: R375.00 off
Vanguard Endeavor ED 3-9x40 BDC Riflescope
Vanguard Endeavor ED 3-9x40 BDC Riflescope

Retail Price: R5,565.00
You save: R1,115.00  (20%)
Our Price: R4,450.00  R2,750.00
Save: R1,700.00 off
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch
Tork Craft Chisel Set Wood Carving 12piece In Leather Pouch

Retail Price: R855.00
You save: R150.00  (18%)
Our Price: R705.00  R490.00
Save: R215.00 off
Vanguard Endeavor ED 3-9x40 Duplex Riflescope
Vanguard Endeavor ED 3-9x40 Duplex Riflescope

Retail Price: R5,565.00
You save: R1,115.00  (20%)
Our Price: R4,450.00  R2,750.00
Save: R1,700.00 off
Tork Craft Screw Driver Set 6 Piece Black Handle
Tork Craft Screw Driver Set 6 Piece Black Handle

Retail Price: R85.00
You save: R15.00  (18%)
Our Price: R70.00  R49.00
Save: R21.00 off
Tork Craft Screwdriver Bit Set 49pcs With T-Handle Driver In Storage Case
Tork Craft Screwdriver Bit Set 49pcs With T-Handle Driver In Storage Case

Retail Price: R362.50
You save: R62.50  (17%)
Our Price: R300.00  R189.99
Save: R110.01 off
Tork Craft Large Prof.Leather Tool Belt 11 Pocket
Tork Craft Large Prof.Leather Tool Belt 11 Pocket

Retail Price: R340.00
You save: R60.00  (18%)
Our Price: R280.00  R190.00
Save: R90.00 off
Tork Craft Tool Bag 22 Pocket 400x210x310mm
Tork Craft Tool Bag 22 Pocket 400x210x310mm

Retail Price: R495.00
You save: R85.00  (17%)
Our Price: R410.00  R300.00
Save: R110.00 off
Suunto Spartan Sport Wrist Hr All Black
Suunto Spartan Sport Wrist Hr All Black
R8,925.00  R6,690.00
Save: R2,235.00 off
Suunto Spartan Sport Wrist Hr Blue
Suunto Spartan Sport Wrist Hr Blue
R8,925.00  R6,690.00
Save: R2,235.00 off
Suunto Spartan Sport Wrist Hr Sakura (Pink)
Suunto Spartan Sport Wrist Hr Sakura (Pink)
R8,925.00  R6,690.00
Save: R2,235.00 off

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