Birchwood Casey

Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



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Birchwood Casey Target Shoot-N-C Round 2


Birchwood Casey Target Shoot-N-C Round 2

Retail Price: R10.00
You save: R2.50  (25%)
Our Price: R7.50

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Birchwood Casey Dirty Bird 12" x 18" BC-19 Silhouette Target


Birchwood Casey Dirty Bird 12" x 18" BC-19 Silhouette Target

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Dirty Bird 12" x 18" Silhouette Target


Birchwood Casey Dirty Bird 12" x 18" Silhouette Target

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Dirty Bird 12" x 18" Transitional Target


Birchwood Casey Dirty Bird 12" x 18" Transitional Target

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Dirty Bird 12"x18" Silhouette III


Birchwood Casey Dirty Bird 12"x18" Silhouette III

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target D/Bird Silhouette 12x18


Birchwood Casey Target D/Bird Silhouette 12x18

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target D/Bird Silhouette Man 18


Birchwood Casey Target D/Bird Silhouette Man 18

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Blood Trail


Birchwood Casey Target Darkotic 12x18 Blood Trail

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Drain Pipe


Birchwood Casey Target Darkotic 12x18 Drain Pipe

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Fine Print


Birchwood Casey Target Darkotic 12x18 Fine Print

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Flu Shot


Birchwood Casey Target Darkotic 12x18 Flu Shot

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Go Fetch


Birchwood Casey Target Darkotic 12x18 Go Fetch

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Grounds Cr


Birchwood Casey Target Darkotic 12x18 Grounds Cr

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Night Wat


Birchwood Casey Target Darkotic 12x18 Night Wat

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Primal Cut


Birchwood Casey Target Darkotic 12x18 Primal Cut

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Scar Tissu


Birchwood Casey Target Darkotic 12x18 Scar Tissu

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Ship Wreck


Birchwood Casey Target Darkotic 12x18 Ship Wreck

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Shopping Spree


Birchwood Casey Target Darkotic 12x18 Shopping Spree

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Smokehouse


Birchwood Casey Target Darkotic 12x18 Smokehouse

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Snack Rabb


Birchwood Casey Target Darkotic 12x18 Snack Rabb

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Darkotic 12x18 Special Deliver


Birchwood Casey Target Darkotic 12x18 Special Deliver

Retail Price: R20.00
You save: R2.50  (13%)
Our Price: R17.50

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Birchwood Casey Target Shoot-N-C Round 12


Birchwood Casey Target Shoot-N-C Round 12

Retail Price: R22.50
You save: R2.50  (11%)
Our Price: R20.00

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Birchwood Casey Target Shoot-N-C Sight-In 12


Birchwood Casey Target Shoot-N-C Sight-In 12

Retail Price: R27.50
You save: R2.50  (9%)
Our Price: R25.00

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Birchwood Casey Target Shoot-N-C Wt/Blk Sight-In 12


Birchwood Casey Target Shoot-N-C Wt/Blk Sight-In 12

Retail Price: R27.50
You save: R2.50  (9%)
Our Price: R25.00

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Birchwood Casey Target Eze-Scorer Sight-In (13 Pack)


Birchwood Casey Target Eze-Scorer Sight-In (13 Pack)

Retail Price: R55.00
You save: R7.50  (14%)
Our Price: R47.50

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Birchwood Casey Sno Universal Gun Grease 50 Oz Tube


Birchwood Casey Sno Universal Gun Grease 50 Oz Tube

Retail Price: R60.00
You save: R5.00  (8%)
Our Price: R55.00

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Birchwood Casey Renewalube Bio Firearm Grease .5 Oz


Birchwood Casey Renewalube Bio Firearm Grease .5 Oz

Retail Price: R77.50
You save: R10.00  (13%)
Our Price: R67.50

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New Products For February

Slik U8000 Tripod
Slik U8000 Tripod

Retail Price: R1,517.99
You save: R382.99  (25%)
Our Price: R1,135.00
Slik GX 6400 Tripod
Slik GX 6400 Tripod

Retail Price: R1,235.00
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Slik Mini Pro 111
Slik Mini Pro 111

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You save: R161.00  (25%)
Our Price: R483.00
Slik Mini Pro V With Pan Handle
Slik Mini Pro V With Pan Handle

Retail Price: R510.99
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Slik Daiwa DSV-55 Video Tripod Fluid Head
Slik Daiwa DSV-55 Video Tripod Fluid Head

Retail Price: R7,019.99
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Slik Lite AL-420 Tripod C/W Led Light
Slik Lite AL-420 Tripod C/W Led Light

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Slik Pro Pod 600
Slik Pro Pod 600

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RCBS 600 N.E 3-Die Set(56631)
RCBS 600 N.E 3-Die Set(56631)

Retail Price: R14,455.20
You save: R3,615.20  (25%)
Our Price: R10,840.00
RCBS Accessory Base Plate 3(9282)
RCBS Accessory Base Plate 3(9282)

Retail Price: R1,083.00
You save: R273.00  (25%)
Our Price: R810.00
RCBS APS Bench Priming Tool (88501)
RCBS APS Bench Priming Tool (88501)

Retail Price: R3,193.90
You save: R798.90  (25%)
Our Price: R2,395.00
Pelican 1520 No Foam
Pelican 1520 No Foam

Retail Price: R1,898.00
You save: R475.00  (25%)
Our Price: R1,423.00
RCBS Berdan Decapping Pin (9528)
RCBS Berdan Decapping Pin (9528)

Retail Price: R161.50
You save: R41.50  (26%)
Our Price: R120.00
RCBS Case Trimmer Shell Holder #24 (90324)
RCBS Case Trimmer Shell Holder #24 (90324)

Retail Price: R148.20
You save: R38.20  (26%)
Our Price: R110.00
RCBS Chargemaster Lite (98940)
RCBS Chargemaster Lite (98940)

Retail Price: R8,075.00
You save: R2,020.00  (25%)
Our Price: R6,055.00
RCBS Comp Ext Shell Holder #2 (38252)
RCBS Comp Ext Shell Holder #2 (38252)

Retail Price: R330.60
You save: R80.60  (24%)
Our Price: R250.00
RCBS Comp Ext Shell Holder#10 (38260)
RCBS Comp Ext Shell Holder#10 (38260)

Retail Price: R402.80
You save: R102.80  (26%)
Our Price: R300.00
RCBS Comp Ext Shell Holder#12 (38262)
RCBS Comp Ext Shell Holder#12 (38262)

Retail Price: R402.80
You save: R102.80  (26%)
Our Price: R300.00
RCBS Decapping Unit Short (9622)
RCBS Decapping Unit Short (9622)

Retail Price: R205.20
You save: R50.20  (24%)
Our Price: R155.00
Pelican Air 1485 Case Black
Pelican Air 1485 Case Black

Retail Price: R6,458.00
You save: R1,615.00  (25%)
Our Price: R4,843.00
RCBS Extended Shell Holder #10 (8960)
RCBS Extended Shell Holder #10 (8960)

Retail Price: R288.80
You save: R73.80  (26%)
Our Price: R215.00
RCBS Extended Shell Holder #18 (8968)
RCBS Extended Shell Holder #18 (8968)

Retail Price: R349.60
You save: R84.60  (24%)
Our Price: R265.00
Pelican Air 1535 Carry On Case Black
Pelican Air 1535 Carry On Case Black

Retail Price: R9,117.99
You save: R2,279.99  (25%)
Our Price: R6,838.00
Pelican Air 1555 Case Black
Pelican Air 1555 Case Black

Retail Price: R8,168.00
You save: R2,042.00  (25%)
Our Price: R6,126.00
Pelican Air 1605 Case Black
Pelican Air 1605 Case Black

Retail Price: R10,067.99
You save: R2,516.99  (25%)
Our Price: R7,551.00

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Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
Our Price: R290.00
Maglite Magcharger System 4 (230V And 12V)
Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00
RCBS Rock Chucker Supreme Master Reloading Kit (9361)
RCBS Rock Chucker Supreme Master Reloading Kit (9361)

Retail Price: R11,580.00
You save: R2,895.00  (25%)
Our Price: R8,685.00
RCBS 357 Sig Full Length Die (23101)
RCBS 357 Sig Full Length Die (23101)

Retail Price: R595.00
You save: R150.00  (25%)
Our Price: R445.00

Monthly Specials For February

Bushnell 10x42 Excursion HD 2014
Bushnell 10x42 Excursion HD 2014
R4,990.00  R3,730.00
Save: R1,260.00 off
Suunto Spartan Sport WHR Baro Stealth Watch
Suunto Spartan Sport WHR Baro Stealth Watch
R10,000.00  R7,790.00
Save: R2,210.00 off
Suunto Spartan Trainer Wrist HR Blue Watch
Suunto Spartan Trainer Wrist HR Blue Watch
R4,190.00  R3,155.00
Save: R1,035.00 off
Tasco Essentials 10x42 and 10x25 Binocular Combo
Tasco Essentials 10x42 and 10x25 Binocular Combo
R1,540.00  R1,155.00
Save: R385.00 off
Suunto Dual Heart Rate Belt
Suunto Dual Heart Rate Belt
R960.00  R720.00
Save: R240.00 off
Bushnell Trophy Green 10x28 Binocular
Bushnell Trophy Green 10x28 Binocular
R2,100.00  R1,545.00
Save: R555.00 off
Hoppes Universal Bore Guide
Hoppes Universal Bore Guide
R925.00  R645.00
Save: R280.00 off
Suunto Wireless Tank Transmitter
Suunto Wireless Tank Transmitter
R4,650.00  R3,500.00
Save: R1,150.00 off
Primos Electronic Call Turbo Dogg
Primos Electronic Call Turbo Dogg
R8,340.00  R5,830.00
Save: R2,510.00 off
Tork Craft Biscuit Joiner 900w 11000rpm
Tork Craft Biscuit Joiner 900w 11000rpm

Retail Price: R1,632.50
You save: R287.50  (18%)
Our Price: R1,345.00  R995.00
Save: R350.00 off
Uncle Mikes Push Button Swivels QD 100 1"
Uncle Mikes Push Button Swivels QD 100 1"
R570.00  R400.00
Save: R170.00 off

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