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Do it yourself, also known as DIY, is the method of building, modifying, or repairing something without the aid of experts or professionals. Academic research describes DIY as behaviours where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behaviour can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness)

The term "do-it-yourself" has been associated with consumers since at least 1912 primarily in the domain of home improvement and maintenance activities. The phrase "do it yourself" had come into common usage (in standard English) by the 1950s, in reference to the emergence of a trend of people undertaking home improvement and various other small craft and construction projects as both a creative-recreational and cost-saving activity.



A-Zoom 204 Ruger Snap Caps 2pk


A-Zoom 204 Ruger Snap Caps 2pk

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 22 HORNET SNAP CAPS (2PK)


A-ZOOM 22 HORNET SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 22 Lr Snap Caps (6-Pk)


A-Zoom 22 Lr Snap Caps (6-Pk)

Retail Price: R170.00
You save: R30.00  (18%)
Our Price: R140.00

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A-ZOOM 22-250 REM SNAP CAPS (2PK)


A-ZOOM 22-250 REM SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 222 REM SNAP CAPS (2PK)


A-ZOOM 222 REM SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 223 SNAP CAPS (2pk)


A-ZOOM 223 SNAP CAPS (2pk)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 243 Win Snap Caps (2pk)


A-Zoom 243 Win Snap Caps (2pk)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 25-06 REM SNAP CAPS (2-PK)


A-ZOOM 25-06 REM SNAP CAPS (2-PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 270 WIN SNAP CAPS (2PK)


A-ZOOM 270 WIN SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 270 Wsm Snap Caps (2pk)


A-Zoom 270 Wsm Snap Caps (2pk)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 30-06 Spr Snap Caps (2pk)


A-Zoom 30-06 Spr Snap Caps (2pk)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 30-30 WIN SNAP CAPS (2PK)


A-ZOOM 30-30 WIN SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 300 WM SNAP CAPS (2PK)


A-ZOOM 300 WM SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 300 WSM SNAP CAPS 2pk


A-ZOOM 300 WSM SNAP CAPS 2pk

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 303 BRIT SNAP CAPS (2PK)


A-ZOOM 303 BRIT SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 308 Win Snap Caps (2pk)


A-Zoom 308 Win Snap Caps (2pk)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 338 WM SNAP CAPS (2PK)


A-ZOOM 338 WM SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 45-70 Gov Snap Caps (2pk)


A-Zoom 45-70 Gov Snap Caps (2pk)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 6.5x55 Mau Snap Caps (2pk)


A-Zoom 6.5x55 Mau Snap Caps (2pk)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 7.62X39 SNAP CAPS (2PK)


A-ZOOM 7.62X39 SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 7MM REM MAG SNAP CAPS (2PK)


A-ZOOM 7MM REM MAG SNAP CAPS (2PK)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-ZOOM 7MM WSM SNAP CAPS 2pk


A-ZOOM 7MM WSM SNAP CAPS 2pk

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 8x57 Mau Snap Caps (2pk)


A-Zoom 8x57 Mau Snap Caps (2pk)

Retail Price: R167.50
You save: R27.50  (16%)
Our Price: R140.00

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A-Zoom 12 Ga Snap Caps (2pk)


A-Zoom 12 Ga Snap Caps (2pk)

Retail Price: R175.00
You save: R30.00  (17%)
Our Price: R145.00

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A-ZOOM 16 GA SNAP CAPS (2PK)


A-ZOOM 16 GA SNAP CAPS (2PK)

Retail Price: R175.00
You save: R30.00  (17%)
Our Price: R145.00

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A-ZOOM 20 GA SNAP CAPS (2PK)


A-ZOOM 20 GA SNAP CAPS (2PK)

Retail Price: R175.00
You save: R30.00  (17%)
Our Price: R145.00

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A-ZOOM 410 GA SNAP CAPS (2PK)


A-ZOOM 410 GA SNAP CAPS (2PK)

Retail Price: R175.00
You save: R30.00  (17%)
Our Price: R145.00

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A-ZOOM 416 RIGBY SNAP CAPS (1PK)


A-ZOOM 416 RIGBY SNAP CAPS (1PK)

Retail Price: R182.50
You save: R32.50  (18%)
Our Price: R150.00

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A-Zoom 45 Colt Snap Caps (6pk)


A-Zoom 45 Colt Snap Caps (6pk)

Retail Price: R182.50
You save: R32.50  (18%)
Our Price: R150.00

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A-Zoom 45 Colt Snap Caps (6pk)


A-Zoom 45 Colt Snap Caps (6pk)

Retail Price: R182.50
You save: R32.50  (18%)
Our Price: R150.00

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A-ZOOM 470 NE SNAP CAPS (1PK)


A-ZOOM 470 NE SNAP CAPS (1PK)

Retail Price: R182.50
You save: R32.50  (18%)
Our Price: R150.00

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A-ZOOM 475 #2 NE SNAP CAPS


A-ZOOM 475 #2 NE SNAP CAPS

Retail Price: R182.50
You save: R32.50  (18%)
Our Price: R150.00

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A-ZOOM 700 NE SNAP CAPS


A-ZOOM 700 NE SNAP CAPS

Retail Price: R182.50
You save: R32.50  (18%)
Our Price: R150.00

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A-ZOOM 375 H&H SNAP CAPS (2PK)


A-ZOOM 375 H&H SNAP CAPS (2PK)

Retail Price: R232.50
You save: R42.50  (18%)
Our Price: R190.00

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A-Zoom 6.5 Creedmoor Snap Caps 2pk


A-Zoom 6.5 Creedmoor Snap Caps 2pk

Retail Price: R232.50
You save: R42.50  (18%)
Our Price: R190.00

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A-Zoom 7mm-08 Snap Caps (2pk)


A-Zoom 7mm-08 Snap Caps (2pk)

Retail Price: R232.50
You save: R42.50  (18%)
Our Price: R190.00

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A-ZOOM 7X57 MAU SNAP CAPS (2PK)


A-ZOOM 7X57 MAU SNAP CAPS (2PK)

Retail Price: R232.50
You save: R42.50  (18%)
Our Price: R190.00

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A-ZOOM 9.3X62 MAU SNAP CAPS (2PK)


A-ZOOM 9.3X62 MAU SNAP CAPS (2PK)

Retail Price: R232.50
You save: R42.50  (18%)
Our Price: R190.00

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A-ZOOM 458 WM SNAP CAPS (2PK)


A-ZOOM 458 WM SNAP CAPS (2PK)

Retail Price: R240.00
You save: R45.00  (19%)
Our Price: R195.00

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A-ZOOM 7X64 BREN SNAP CAPS (2PK)


A-ZOOM 7X64 BREN SNAP CAPS (2PK)

Retail Price: R240.00
You save: R45.00  (19%)
Our Price: R195.00

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New Products For February

Leupold VX-5HD 2-10x42 CDS-ZL2 Matte Duplex Riflescope (171387)
Leupold VX-5HD 2-10x42 CDS-ZL2 Matte Duplex Riflescope (171387)

Retail Price: R18,268.50
You save: R4,568.50  (25%)
Our Price: R13,700.00
Leupold Ventana 2 SX-1 20-60x80 Angled Black Spotting scope (170761)
Leupold Ventana 2 SX-1 20-60x80 Angled Black Spotting scope (170761)

Retail Price: R12,023.20
You save: R3,003.20  (25%)
Our Price: R9,020.00
Leupold Ventana SX-1 20-60x80mm Angled Kit Gray/Black Spotting scope (170762)
Leupold Ventana SX-1 20-60x80mm Angled Kit Gray/Black Spotting scope (170762)

Retail Price: R12,958.00
You save: R3,238.00  (25%)
Our Price: R9,720.00
Leatherman Pocket Clip + Lanyard Ring
Leatherman Pocket Clip + Lanyard Ring

Retail Price: R125.00
You save: R30.00  (24%)
Our Price: R95.00
BSA 6-24x50 Essential Riflescope MD AO
BSA 6-24x50 Essential Riflescope MD AO

Retail Price: R2,369.30
You save: R594.30  (25%)
Our Price: R1,775.00
BSA Essential 3-9x40 WR Riflescope
BSA Essential 3-9x40 WR Riflescope

Retail Price: R2,441.50
You save: R611.50  (25%)
Our Price: R1,830.00
BSA Essential 4-12x44 AO MD Riflescope
BSA Essential 4-12x44 AO MD Riflescope

Retail Price: R2,395.90
You save: R595.90  (25%)
Our Price: R1,800.00
BSA Sweet 22 3-9x40 Range Riflescope
BSA Sweet 22 3-9x40 Range Riflescope

Retail Price: R3,000.10
You save: R750.10  (25%)
Our Price: R2,250.00
Lexar Cfast Pro 3500x 128GB
Lexar Cfast Pro 3500x 128GB

Retail Price: R12,917.99
You save: R3,229.99  (25%)
Our Price: R9,688.00
Lexar Cfast Pro 3500x 32GB
Lexar Cfast Pro 3500x 32GB

Retail Price: R4,748.00
You save: R1,187.00  (25%)
Our Price: R3,561.00
lexar cfast pro 3500x 64GB
lexar cfast pro 3500x 64GB

Retail Price: R7,598.00
You save: R1,900.00  (25%)
Our Price: R5,698.00
Lexar Jumpdrive S25 128GB
Lexar Jumpdrive S25 128GB

Retail Price: R1,232.99
You save: R308.99  (25%)
Our Price: R924.00
Lexar Jumpdrive S25 16GB Usb 3.0 Twin
Lexar Jumpdrive S25 16GB Usb 3.0 Twin

Retail Price: R510.99
You save: R127.99  (25%)
Our Price: R383.00
Leupold GX-1i2 Digital Golf Green/Black Rangefinder (120172)
Leupold GX-1i2 Digital Golf Green/Black Rangefinder (120172)

Retail Price: R8,270.70
You save: R2,065.70  (25%)
Our Price: R6,205.00
Leupold GX-3i2 Digital Golf Rangefinder (119087)
Leupold GX-3i2 Digital Golf Rangefinder (119087)

Retail Price: R10,448.10
You save: R2,608.10  (25%)
Our Price: R7,840.00
Leupold GX-4i2 Digital Golf Rangefinder (119088)
Leupold GX-4i2 Digital Golf Rangefinder (119088)

Retail Price: R9,120.00
You save: R2,280.00  (25%)
Our Price: R6,840.00
Leupold Pincaddie 2 Lazer Golf Red/Black Rangefinder (120446)
Leupold Pincaddie 2 Lazer Golf Red/Black Rangefinder (120446)

Retail Price: R4,142.00
You save: R1,032.00  (25%)
Our Price: R3,110.00
Leupold RX-1200 I DNA Black Rangefinder (119359)
Leupold RX-1200 I DNA Black Rangefinder (119359)

Retail Price: R9,937.00
You save: R2,482.00  (25%)
Our Price: R7,455.00
Leupold RX-1200i TBR/W DNA M/Orange Rangefinder (170640)
Leupold RX-1200i TBR/W DNA M/Orange Rangefinder (170640)

Retail Price: R10,640.00
You save: R2,660.00  (25%)
Our Price: R7,980.00
BSA Raider Metal Detector (GE-200)
BSA Raider Metal Detector (GE-200)

Retail Price: R5,685.00
You save: R1,425.00  (25%)
Our Price: R4,260.00
BSA Raider Metal Detector (GE-100)
BSA Raider Metal Detector (GE-100)

Retail Price: R4,460.00
You save: R1,115.00  (25%)
Our Price: R3,345.00
Lexar Jumpdrive S25 32GB
Lexar Jumpdrive S25 32GB

Retail Price: R416.00
You save: R104.00  (25%)
Our Price: R312.00
Lexar Jumpdrive S25 32GB USB 3.0 Twin
Lexar Jumpdrive S25 32GB USB 3.0 Twin

Retail Price: R698.00
You save: R175.00  (25%)
Our Price: R523.00

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Bushnell 2.5x40 Gen 1 Night Vision Binocular
Bushnell 2.5x40 Gen 1 Night Vision Binocular

Retail Price: R15,335.00
You save: R4,510.00  (29%)
Our Price: R10,825.00
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision
Bushnell 6MP Surveillance Camera Black CSE LED Night Vision

Retail Price: R5,285.00
You save: R1,420.00  (27%)
Our Price: R3,865.00
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope
Celestron Advanced VX 8in Schmidt-Cassegrain Telescope

Retail Price: R35,070.00
You save: R9,645.00  (28%)
Our Price: R25,425.00
Celestron Ultima 100 Spotting Scope 52252
Celestron Ultima 100 Spotting Scope 52252

Retail Price: R12,270.00
You save: R3,375.00  (28%)
Our Price: R8,895.00
Maglite Mini AA Presentation Box Black
Maglite Mini AA Presentation Box Black

Retail Price: R400.00
You save: R110.00  (27%)
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Maglite Magcharger System 4 (230V And 12V)

Retail Price: R3,990.00
You save: R1,095.00  (27%)
Our Price: R2,895.00
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350
Leupold VX-3 2.5-8x36mm Silver Duplex Riflescope 66350

Retail Price: R10,350.00
You save: R3,045.01  (29%)
Our Price: R7,304.99
Leupold Acadia 10x42 Black Binocular(111748)(64710)
Leupold Acadia 10x42 Black Binocular(111748)(64710)

Retail Price: R6,120.00
You save: R1,800.00  (29%)
Our Price: R4,320.00

Monthly Specials For February

Tasco 10x42 Roof Prism Waterproof Binocular
Tasco 10x42 Roof Prism Waterproof Binocular
R1,540.00  R1,160.00
Save: R380.00 off
Bushnell 10X42 Essential 2016 Roof Binocular
Bushnell 10X42 Essential 2016 Roof Binocular
R1,420.00  R1,070.00
Save: R350.00 off
Bushnell Security Case for 119676+119677 Trail Cameras
Bushnell Security Case for 119676+119677 Trail Cameras

Retail Price: R1,025.00
You save: R0.00  (0%)
Our Price: R1,025.00  R770.00
Save: R255.00 off
Hoppe's Handle+Rod .270 Cal .30MM 38" Rifle Coated
Hoppe's Handle+Rod .270 Cal .30MM 38" Rifle Coated
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Hoppe's Handle+Rod .17-.20 Cal 36" Rifle Coated Elite
Hoppe's Handle+Rod .17-.20 Cal 36" Rifle Coated Elite
R1,030.00  R720.00
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Primos 2 Point Gun Rest
Primos 2 Point Gun Rest
R880.00  R620.00
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Tasco 10x25 Essentials Porro Hanging Box
Tasco 10x25 Essentials Porro Hanging Box
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Butler Creek Comfort Stretch Sling Rifle Brown (80015)
Butler Creek Comfort Stretch Sling Rifle Brown (80015)
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Butler Creek Rifle Sling Black
Butler Creek Rifle Sling Black
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Hoppes Boresnake Viper .12 GA Shotgun Cleaner
R630.00  R440.00
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Butler Creek Easy Rider Stretch Rifle Sling Black (CN)
Butler Creek Easy Rider Stretch Rifle Sling Black (CN)
R570.00  R400.00
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